Allergan Aesthetics Launches Series of Initiatives to Support Breast Cancer Awareness

Rhea-AI Summary

Allergan Aesthetics, part of AbbVie (NYSE: ABBV), is intensifying its commitment to breast cancer awareness through a series of initiatives under the campaign The Power of You, starting in October and continuing into 2022. Key actions include a limited edition apparel collection with GOLDSHEEP, a virtual fundraiser, a book launch highlighting breast reconstruction, and a film addressing the BRCA1 mutation. Allergan Aesthetics aims to empower women and educate them on breast health, contributing financially to various breast cancer organizations through these programs.

Positive

• Launch of The Power of You campaign to support breast cancer awareness, increasing brand visibility.
• Partnerships with organizations to create measurable impacts, enhancing community relationships.
• Raising significant funds for breast cancer organizations, including a $50,000 sponsorship.
• Limited edition collection with 100% net proceeds donated to a breast cancer organization, promoting corporate social responsibility.

Negative

• None.

IRVINE, Calif., Oct. 11, 2021 /PRNewswire/ -- Allergan Aesthetics, an AbbVie company (NYSE: ABBV), is continuing its commitment to breast health, awareness, restoration, and research in support of breast cancer awareness month. For the month of October and into 2022, Allergan Aesthetics , The Power of You campaign will kick off a new series of initiatives and partnerships to support organizations creating a measurable impact in the fight against breast cancer.  

The Power of You supports women as they navigate breast cancer. The campaign showcases real women and their authentic stories of courage, strength, and community as they embark on their journeys ahead. "Allergan Aesthetics is about empowering confidence in people every day. Through our Breast Cancer Awareness work, we are dedicated to educating women on their choices, and supporting women for what's ahead," says Carrie Strom, Senior Vice President, AbbVie, and President, Global Allergan Aesthetics.

Starting October, Breast Cancer Awareness Month, and into 2022, Allergan Aesthetics will launch the following initiatives:

• GOLDSHEEP: Limited Edition Breast Cancer Awareness Capsule Collection (October) – In partnership with Allergan Aesthetics and Keep A Breast, the athleisure brand, will launch their coveted #ISweatPink capsule collection including co-branded designs. 100% of the net proceeds from the limited-edition collection will be donated to Keep A Breast, an organization dedicated to educating women on Breast Cancer prevention and early detection. To contribute to the cause, Allergan Aesthetics will make an additional sponsorship of $10,000. Link to purchase HERE.
• VIRTUAL FUNDRAISER: Bust A Move (October 16th) - Allergan Aesthetics will be partnering with Bust A Move for a series of live classes on the Peloton^® app that consumers can join throughout the day. The organization's mission is to increase awareness of the differences in breast cancer in African American, Latina and younger populations. 100% of the money raised will go to four (4) different breast cancer organizations with an additional $50,000 by Allergan Aesthetics. Share, tag and challenge friends on social using #BUSTAMOVE. Link to sign up HERE.
• PROJECT RESTORED: Book Launch (November 15^th & 16) – Restored, a book by Erez Sabag and David Warren in collaboration with Jonathan Bank, MD and Ron Israeli, MD, illustrates the power of breast reconstruction by following twelve women's journeys. Sponsored by Allergan Aesthetics, 100% of the profits from the sale of the book will go to the AiRs Foundation. The project will host a two-day exhibit in New York City featuring photographs, video, and the women's life cast sculptures to launch the book. To learn more please visit, restoredexhibit.com
• LADY: The Film (Fall 2022) – Supported by Allergan Aesthetics, the film is based on actress Devin Sidell's personal story about testing positive for the BRCA1 mutation and her preventative surgeries and breast reconstruction. A dramedy-fantasy, it addresses complicated medical decisions, family relationships, and ultimately, the choice to put yourself first. Link for more information HERE.

Allergan Aesthetics' year-round mission to support Breast Cancer Awareness also includes the Sisters Network BCAP Program & Stop the Silence Walk, Pink Lemonade Project MBC Educational Webinar (April 2021), LBBC Reach and Raise (May 2021), BCRC Art Bra Austin Virtual Runway Show (June 2021) and continued partnership in the Komen More Than Pink Walks in Orange County, Austin, San Francisco, New Jersey and Chicago.

For more information on each of these upcoming initiatives, follow the conversation #POWEROFYOU.

About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our breast reconstruction products include breast implants, tissue expanders, implant delivery sleeve devices, and high-quality fat processing to ensure that whatever decision a patient makes regarding breast reconstruction, she has innovative product offerings available to achieve her desired outcome.  We are committed to the breast cancer community, and strive to raise awareness about breast health, to provide education to those affected by breast cancer. Most importantly, we strive to support women on their unique breast cancer journeys.

For more information, visit www.AllerganAesthetics.com.

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

 

 

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SOURCE AbbVie

FAQ

What is Allergan Aesthetics' new initiative for breast cancer awareness?

Allergan Aesthetics has launched The Power of You campaign to support breast cancer awareness with various initiatives.

How much is Allergan contributing to breast cancer initiatives?

Allergan Aesthetics is contributing a total of $60,000 across various initiatives, including $50,000 for a virtual fundraiser.

What are the key events planned by Allergan Aesthetics for breast cancer awareness?

Key events include a limited edition apparel collection, a virtual fundraiser on October 16, a book launch on November 15-16, and a film release in Fall 2022.

When does the <i>The Power of You</i> campaign start?

The Power of You campaign starts in October 2021, aligning with Breast Cancer Awareness Month.

What is the focus of the book 'Restored' sponsored by Allergan?

The book 'Restored' focuses on the power of breast reconstruction through the journeys of twelve women.