STOCK TITAN

Apple Watch Ultra 2 now available in black titanium

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags

Apple has introduced Apple Watch Ultra 2 in a new black titanium finish, alongside enhanced features in watchOS 11. The watch offers up to 36 hours of battery life with regular use and up to 72 hours in Low Power Mode. New features include sleep apnea notifications, a Tides app, and customization options for the Action button. Apple also unveiled a new Titanium Milanese Loop band and an Apple Watch Hermès Ultra 2. The watch starts at $799 and will be available from September 20. watchOS 11 introduces improvements for athletes, including enhanced metrics for runners, cyclists, and swimmers. The update also brings offline maps for hikers and new features for divers and golfers.

Apple ha presentato Apple Watch Ultra 2 con una nuova finitura in titanio nero, insieme a funzionalità migliorate in watchOS 11. L'orologio offre fino a 36 ore di durata della batteria con un uso regolare e fino a 72 ore in modalità Risparmio Energetico. Le nuove funzionalità includono notifiche di apnee notturne, un app per le maree e opzioni di personalizzazione per il bottone di azione. Apple ha anche svelato un nuovo bracciale in titanio Milanese e un Apple Watch Hermès Ultra 2. Il prezzo di partenza è di $799 e sarà disponibile a partire dal 20 settembre. watchOS 11 introduce miglioramenti per gli atleti, inclusi metriche potenziate per corridori, ciclisti e nuotatori. L'aggiornamento offre anche mappe offline per escursionisti e nuove funzionalità per subacquei e golfisti.

Apple ha presentado Apple Watch Ultra 2 con un nuevo acabado en titanio negro, junto con características mejoradas en watchOS 11. El reloj ofrece hasta 36 horas de duración de la batería con un uso normal y hasta 72 horas en Modo de Bajo Consumo. Las nuevas funciones incluyen notificaciones de apnea del sueño, una aplicación de mareas y opciones de personalización para el botón de acción. Apple también presentó una nueva correa de bucle de Milanés de titanio y un Apple Watch Hermès Ultra 2. El precio comienza en $799 y estará disponible a partir del 20 de septiembre. watchOS 11 introduce mejoras para los atletas, incluidas métricas mejoradas para corredores, ciclistas y nadadores. La actualización también trae mapas fuera de línea para excursionistas y nuevas funciones para buceadores y golfistas.

애플은 새로운 블랙 티타늄 마감으로 Apple Watch Ultra 2를 출시했으며, watchOS 11에서 강화된 기능을 소개했습니다. 이 시계는 일반 사용 시 최대 36시간의 배터리 수명을 제공하고, 저전력 모드에서는 최대 72시간 사용할 수 있습니다. 새로운 기능으로는 수면 무호흡 알림, 조수 앱액션 버튼의 맞춤 설정 옵션이 포함됩니다. 애플은 또한 새로운 티타늄 밀라네즈 루프 밴드Apple Watch Hermès Ultra 2를 공개했습니다. 시계의 시작가는 $799이며 9월 20일부터 구매할 수 있습니다. watchOS 11은 러너, 자전거 타는 사람, 수영 선수를 위한 향상된 메트릭을 포함하여 운동선수를 위한 개선 사항을 도입합니다. 이 업데이트는 하이커를 위한 오프라인 지도와 다이버와 골프 선수를 위한 새로운 기능도 제공합니다.

Apple a présenté l'Apple Watch Ultra 2 avec une nouvelle finition en titane noir, accompagnée de fonctionnalités améliorées dans watchOS 11. La montre offre jusqu'à 36 heures d'autonomie de batterie avec une utilisation normale et jusqu'à 72 heures en mode Économie d'énergie. Les nouvelles fonctionnalités incluent des notifications d'apnée du sommeil, une application des marées et des options de personnalisation pour le bouton d'action. Apple a également dévoilé un nouveau bracelet en boucle milanaise en titane et une Apple Watch Hermès Ultra 2. La montre démarre à 799 $ et sera disponible à partir du 20 septembre. watchOS 11 introduit des améliorations pour les athlètes, y compris des métriques améliorées pour les coureurs, les cyclistes et les nageurs. La mise à jour propose également des cartes hors ligne pour les randonneurs et de nouvelles fonctionnalités pour les plongeurs et les golfeurs.

Apple hat die Apple Watch Ultra 2 in einem neuen schwarzen Titan-Finish vorgestellt, zusammen mit verbesserten Funktionen in watchOS 11. Die Uhr bietet bis zu 36 Stunden Batterielaufzeit bei normalem Gebrauch und bis zu 72 Stunden im Energiesparmodus. Zu den neuen Funktionen gehören Benachrichtigungen zu Schlafapnoe, eine Gezeiten-App und Personalisierungsoptionen für die Aktionstaste. Apple stellte auch ein neues Titan-Milanese-Loop-Armband und eine Apple Watch Hermès Ultra 2 vor. Der Preis beginnt bei $799 und die Uhr ist ab dem 20. September erhältlich. watchOS 11 bringt Verbesserungen für Sportler, darunter verbesserte Metriken für Läufer, Radfahrer und Schwimmer. Das Update bietet auch Offline-Karten für Wanderer sowie neue Funktionen für Taucher und Golfer.

Positive
  • Introduction of Apple Watch Ultra 2 in a new black titanium finish, expanding product line
  • Enhanced features in watchOS 11, including sleep apnea notifications and a Tides app
  • Up to 36 hours of battery life with regular use, 72 hours in Low Power Mode
  • New Titanium Milanese Loop band and Apple Watch Hermès Ultra 2 collaboration
  • Improved GPS accuracy and brightest display (3000 nits) in an Apple product
  • Addition of offline maps and custom hiking routes for outdoor enthusiasts
  • Expansion of health monitoring capabilities with sleep apnea detection
Negative
  • High starting price of $799 for Apple Watch Ultra 2
  • availability of new sleep apnea feature to certain Apple Watch models

Insights

The introduction of the Apple Watch Ultra 2 in black titanium represents a strategic move by Apple to expand its high-end smartwatch offerings. This new finish, along with the Titanium Milanese Loop band, aims to broaden the appeal of the Ultra series to a more style-conscious demographic while maintaining its rugged functionality.

The enhanced features in watchOS 11, particularly the sleep apnea detection and new Tides app, demonstrate Apple's continued focus on health monitoring and outdoor activities. These additions could potentially increase the device's attractiveness to health-conscious consumers and water sports enthusiasts.

However, the lack of significant hardware upgrades suggests this release is more of an iterative update rather than a revolutionary change. The $799 starting price point remains unchanged, indicating Apple's confidence in the product's market position and value proposition.

The introduction of sleep apnea notifications is a significant development in wearable health technology. Sleep apnea, affecting an estimated 1 billion people worldwide, often goes undiagnosed. Apple's approach using wrist movement to detect breathing disturbances is innovative, though its accuracy compared to traditional polysomnography will be crucial.

The pending FDA clearance adds credibility to this feature, potentially positioning the Apple Watch as a preliminary screening tool for sleep disorders. This could lead to earlier interventions and improved health outcomes for users. However, it's important to note that this feature is to detecting moderate to severe cases in adults and should not replace professional medical diagnosis.

The inclusion of a PDF report for healthcare providers is a thoughtful addition, facilitating better patient-doctor communication and potentially streamlining the diagnostic process.

Apple's expansion of the Ultra line with a black titanium finish and new band options is a calculated move to capture a larger share of the luxury smartwatch market. The collaboration with Hermès for a special Ultra 2 edition at $1,399 further reinforces this premium positioning.

The emphasis on sports and outdoor activities, with features like advanced GPS and the Tides app, indicates Apple's intention to compete more aggressively in the adventure and sports watch segment, traditionally dominated by brands like Garmin and Suunto.

The maintenance of the $799 starting price suggests Apple is confident in the Ultra's value proposition and doesn't feel pressured to adjust pricing in response to competition. The inclusion of three months of Apple Fitness+ and Apple Music with new purchases is a strategic move to boost engagement with Apple's services ecosystem, potentially increasing long-term customer value and loyalty.

The ultimate sports watch is packed with additional insights including sleep apnea notifications, and is now offered in a stunning new finish alongside a new Titanium Milanese Loop band

CUPERTINO, Calif.--(BUSINESS WIRE)-- Apple® today introduced Apple Watch Ultra® 2 in a striking new black titanium finish, enhanced with features in watchOS® 11 that make the most rugged and capable Apple Watch® even better.

Apple Watch Ultra 2 now comes in a stunning black titanium finish. (Photo: Business Wire)

Apple Watch Ultra 2 now comes in a stunning black titanium finish. (Photo: Business Wire)

Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch,1 the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. A new Titanium Milanese Loop band for Apple Watch Ultra is designed for water activities while offering lightweight comfort and elegance for any occasion. An all-new Apple Watch Hermès Ultra 2 combines the durability and features of Apple Watch Ultra 2 with a nautically inspired watch band and an exclusive Hermès watch face.

Apple Watch Ultra 2 in black titanium, Apple Watch Hermès Ultra 2, and the new Titanium Milanese Loop can be pre-ordered today, with availability beginning Friday, September 20.

“Apple Watch Ultra 2 is the ultimate sports watch, with features that support athletes at every level of their training and performance — and throughout their day and night,” said Jeff Williams, Apple’s chief operating officer. “The breakthrough insights in watchOS 11 make Apple Watch Ultra 2 even more powerful, and it’s now available in a stunning satin-black titanium finish users will love for its striking look and durability.”

A Stunning New Black Titanium Finish and Accompanying Bands

The new black titanium finish for Apple Watch Ultra 2 is achieved with a custom blasting process, and the diamond-like carbon physical vapor deposition coating over the grade 5 titanium makes it scratch-resistant and durable. The back crystal is made from a matching dark zirconia.

To complement the new black finish, the popular Trail Loop, Alpine Loop, and Ocean Band have all been updated to offer a black hardware option in addition to natural titanium. Both black and natural finishes of Apple Watch Ultra 2 are made from 95 percent recycled titanium, and are carbon neutral with any Titanium Milanese Loop, Trail Loop, or Alpine Loop.

The new Titanium Milanese Loop is the first metal band for Apple Watch Ultra, inspired by mesh historically used by divers and stylish enough for any occasion. Woven from the same aerospace-grade titanium as the case, the band is lightweight and corrosion-resistant. A custom process of weaving, flattening, laser-welding, grinding, and finely polishing the titanium wire results in precise, interlinking lozenge shapes that provide a luxurious drape, complete with a dual-button, parachute-style buckle secure enough for all water sports. The Titanium Milanese Loop will be available in both natural and black titanium.

Enhancements to Support Activity on All Terrains and in the Water

Apple Watch Ultra 2 features the brightest display Apple has ever designed at 3000 nits, suited for a wide range of outdoor adventures. GPS accuracy is also essential for many types of activities. The precision dual-frequency GPS of Apple Watch Ultra 2 utilizes advanced satellite and signal models, custom positioning algorithms, and Apple Maps data to provide the most accurate GPS in a sports watch, leading to more accurate distance, route maps, and metrics.

With watchOS 11, the new Vitals app gives users a way to quickly view key overnight health metrics and gain better context when it comes to their health. The new training load feature offers an insightful new way to measure how the intensity and duration of workouts are impacting a user’s body over time. An Up Next view for Custom Workouts helps users keep track of their current and upcoming interval.

The Action button can be customized to make it even easier to start a workout, switch between workout types during a Multisport workout, and more. With watchOS 11, users can now conveniently switch actions at any time by pressing and holding the Action button. This gives users quick access to useful features like Stopwatch, Backtrack, and Flashlight, and a variety of new options, including Translation, Voice Memos, and Shazam®.

To help users plan and enjoy open water activities and stay aware of changing conditions, watchOS 11 introduces a new Tides app for Apple Watch. Users can access seven rolling days of forecasted tidal information for coastlines and surf spots around the globe, including information on high and low tides; rising and falling tides; tide height and direction; and sunrise and sunset, all plotted against a timeline. Users can also view beaches near their location on a convenient map, and new complications show current tide information for their favorite spots or the closest beaches at a glance.

Apple Watch Ultra 2 is the best sports watch for athletes and adventurers of all kinds:

  • Runners get advanced metrics, customizable workout views with Heart Rate Zones, Race Route, an industry-first automatic track-running detection feature, Custom Workouts, and more experiences during workouts and races alike. Apple Watch Ultra 2 offers battery life for long runs, with up to 12 hours during outdoor workouts, or up to 35 hours with all low-power settings.
  • Cyclists can easily view their workout as a Live Activity on iPhone® — or connect Bluetooth-enabled cycling accessories to Apple Watch Ultra 2 — giving them more metrics and experiences, including cadence, an automatic estimate of functional threshold power, and Power Zones. Apple Watch Ultra 2 can also track distance, speed, elevation, and heart rate.
  • Swimmers can make use of automatic stroke detection and lap count on Apple Watch Ultra 2, which is certified to WR100. watchOS 11 brings Custom Workouts for pool swims, which help users track their intervals and give them a snapshot of what’s next. Users can also view water temperature directly within the Workout app during Pool Swim and Open Water Swim workouts.
  • Hikers can enjoy enhanced trail experiences with offline maps — complete with turn-by-turn directions — as well as features like Waypoints and backtrack GPS data in the Compass app. Users can also create and save custom hiking routes in iOS 18 and sync them to Apple Watch.
  • Divers can take advantage of the Oceanic+ app — developed in partnership with Huish Outdoors — which turns Apple Watch Ultra into a dive computer.2 This year, the Oceanic+ app introduces new features for snorkelers, allowing them to easily view popular locations nearby and access information about weather, as well as water temperature and tidal conditions provided by the snorkeling community. All snorkeling adventures are archived in a user’s personal logbook, including their route and underwater photos. Photos can be automatically color-corrected and analyzed against a comprehensive, localized database to help users identify fish.
  • Golfers benefit from Apple Watch Ultra 2 with Apple’s brightest display ever and long battery life. With a suite of third-party apps, users can access course information as well as tools and insights utilizing the high-frequency motion API to help improve their game.

With its rugged, corrosion-resistant titanium design, large bright display, and long battery life, Apple Watch Ultra 2 is also great for rowing, skiing, snowboarding, tennis, and many other activities.

Insightful Sleep Apnea Notifications

Sleep apnea is a potentially serious condition where breathing stops momentarily during sleep. The condition, which is estimated to impact more than 1 billion people worldwide, goes undiagnosed in most cases, and if left untreated, can have important consequences on health. Building on the intelligent health features already available, Apple Watch now offers a feature to help identify signs of sleep apnea.3

To detect sleep apnea, Apple Watch uses the accelerometer to monitor small movements at the wrist that are associated with interruptions in normal respiratory patterns, tracked by a new Apple Watch metric called Breathing Disturbances. While some breathing disturbances are normal, they are important to track as they can be used to help understand restfulness of sleep, and when occurring frequently over multiple nights, may be associated with sleep apnea. The new sleep apnea algorithm analyzes breathing disturbance data so Apple Watch can notify the user if the data indicates signs of sleep apnea. The notification will include the time period when potential sleep apnea occurred, educational materials on the importance of seeking treatment, and a PDF providing three months of breathing disturbance data to reference during a conversation with a healthcare provider.

The sleep apnea notification feature was developed with advanced machine learning methods, validated in a clinical study, and is expected to receive marketing authorization from the FDA and other global health authorities soon. Sleep apnea notifications will be available in more than 150 countries and regions this month, including the U.S., the EU, and Japan.

Audio Playback Through Speakers

For the first time, audio can play back through the two built-in speakers on Apple Watch Ultra 2. Just like with phone calls, users can listen to audio from a range of apps — including Apple Music, Apple Podcasts, Apple Books, and third-party apps— right from their Apple Watch.

Additional watchOS 11 Features

Apple Watch Ultra 2 also features many other enhancements with watchOS 11:

  • Activity rings are more customizable than ever, with the ability to specify Activity ring goals by the day of the week so the rings provide the right amount of motivation at the right moments. Users can also pause their rings for a day, week, month, or more without affecting their award streaks, allowing users to plan a rest day, care for an injury, or just take a day off.
  • The Workout app offers even more workout types that can track distance using enhancements in GPS positioning, including various field sports, Downhill Skiing, Cross Country Skiing, Snowboarding, Golf, Outdoor Rowing, and more. Users can also see their route maps for more workout types.

watchOS 11 also features a more intelligent Smart Stack to help users quickly access important information; a new Photos watch face that uses machine learning to help users select and compose their best photo options; the Translate app and Check In on Apple Watch; the ability to scroll through any app with the double tap gesture; summarized notifications powered by Apple Intelligence™ forwarded from iPhone;4 and more.

Apple Watch Hermès Ultra 2

The first-of-its-kind Apple Watch Hermès Ultra 2 combines a natural titanium case with the new Hermès En Mer band in Bleu Nuit — a dark navy color — and a special Hermès Maritime watch face. The En Mer band features Hermès’s nautical, diagonal rib pattern made from high-density textured knit, providing both durability and comfort. A wide titanium buckle on the band ensures that Apple Watch Hermès Ultra 2 stays securely on the wrist even during water activities, including scuba diving, sailing, and high-speed water sports.

The new Hermès Maritime watch face features high-visibility numerals in the classic Hermès Cape Cod typeface, with a sweeping outer bezel that displays the seconds. Pressing the Action button transforms the watch face into a special countdown timer inspired by boat racing.

Pricing and Availability

  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 49 other countries and regions can pre-order Apple Watch Ultra 2 in black titanium today, with availability in stores beginning Friday, September 20.
  • Apple Watch Ultra 2 starts at $799 (U.S.), and is available in natural and black titanium.
  • Apple Watch Hermès Ultra 2 is $1,399 (U.S.).
  • New bands, including the Titanium Milanese Loop, will be available to order today from apple.com/store and in the Apple Store® app, with availability in stores beginning Friday, September 20.
  • watchOS 11 will be available for Apple Watch Series 6 or later on Monday, September 16, and requires iPhone Xs or later, running iOS 18. Not all features are available on all devices and in all regions.
  • Three months of Apple Fitness+℠ and Apple Music® are included for customers who purchase Apple Watch Series 10, Apple Watch SE®, Apple Watch Ultra 2, or a new Apple Watch Series 6 or later.
  • AppleCare+® for Apple Watch provides unparalleled service and support, including unlimited incidents of accidental damage, battery service coverage, and priority support from the people who know Apple Watch best.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1 Based on route map and distance accuracy in challenging urban environments.

2 A subscription is required for Oceanic+. Oceanic+ is available on the App Store®. Always follow diving protocols, dive with a companion, and have a secondary device.

3 The sleep apnea notification feature is pending FDA clearance and is expected to be available later this month. The feature will be supported on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years or older without a diagnosis of sleep apnea.

4 Apple Intelligence will be available as a free software update. The first set of Apple Intelligence™ features will be available in beta next month as part of iOS 18.1, iPadOS® 18.1, and macOS® Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad® and Mac® with M1 and later, with device and Siri® language set to U.S. English. Additional languages and platforms are coming over the course of the next year.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch Ultra, watchOS, Apple Watch, Shazam, iPhone, Apple intelligence, Apple Store, Apple Fitness+, Apple Music, Apple Watch SE, AppleCare+, App Store, iPadOS, macOS, iPad, Mac, and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Nikki Rothberg

Apple

nrothberg@apple.com

Clare Varellas

Apple

cvarellas@apple.com

Source: Apple Inc.

FAQ

When will Apple Watch Ultra 2 be available for purchase?

Apple Watch Ultra 2 will be available in stores beginning Friday, September 20. Pre-orders for the watch start today.

What is the battery life of Apple Watch Ultra 2?

Apple Watch Ultra 2 offers up to 36 hours of battery life with regular use, or up to 72 hours in Low Power Mode.

What new features does watchOS 11 bring to Apple Watch Ultra 2?

watchOS 11 introduces sleep apnea notifications, a Tides app, new customization options for the Action button, and enhanced metrics for various sports activities.

How much does the Apple Watch Ultra 2 cost?

The Apple Watch Ultra 2 starts at $799 (US).

What is the new finish available for Apple Watch Ultra 2?

Apple Watch Ultra 2 is now available in a new black titanium finish, in addition to the natural titanium option.

Apple Inc.

NASDAQ:AAPL

AAPL Rankings

AAPL Latest News

AAPL Stock Data

3.73T
14.80B
2.06%
61.93%
0.93%
Consumer Electronics
Electronic Computers
Link
United States of America
CUPERTINO