Apple Vision Pro available in the U.S. on February 2
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Insights
The launch of Apple Vision Pro represents a significant advancement in the consumer electronics and personal computing industries. The integration of spatial computing into a wearable device is a transformative move that could potentially redefine user interaction paradigms. From a market perspective, this product could create a new category within the wearable market, currently dominated by fitness trackers and smartwatches. The introduction of Vision Pro is poised to expand Apple's ecosystem, encouraging the development of new apps and services tailored to spatial experiences.
Apple's strategic decision to make Vision Pro compatible with over 1 million existing iOS and iPadOS apps indicates a seamless transition for users and developers alike, minimizing the friction typically associated with adopting new technology platforms. This compatibility could accelerate user adoption and create additional revenue streams for app developers. The potential for Vision Pro to enhance productivity and entertainment experiences positions Apple to capture both consumer and enterprise market segments, which could lead to increased market share and revenue growth.
However, the success of Vision Pro will heavily depend on user acceptance of the new interaction model and the device's ability to deliver on its promises of a revolutionary user experience. Market adoption rates and customer feedback following the release will be critical indicators of the product's impact on Apple's financial performance and its influence on the broader technology market.
The announcement of Apple Vision Pro is a strategic move that could significantly impact Apple's financials. Given the company's history of successful product launches, there is a potential for substantial revenue growth, especially if Vision Pro gains traction in both consumer and commercial markets. The product's high-resolution displays and spatial computing capabilities are likely to command a premium price, contributing to higher average selling prices (ASPs) and possibly improving profit margins.
Investors should monitor the initial sales figures after the release date to gauge market reception. Strong pre-order numbers could be a bullish signal for Apple's stock, as it would indicate consumer enthusiasm for the new technology. Additionally, the expansion of Apple's ecosystem with Vision Pro could lead to increased sales of complementary products and services, such as Apple TV+ subscriptions and app purchases, further bolstering revenue.
However, investors should also consider the risks associated with the high development costs and the potential need for significant marketing efforts to educate consumers on the benefits of spatial computing. The product's success is not guaranteed and any signs of weak demand or production challenges could negatively affect investor sentiment and Apple's stock price.
Apple Vision Pro's introduction of spatial computing to the mass consumer market is a technological leap that could set new industry standards. The device leverages micro-OLED technology to achieve ultra-high-resolution displays, a feature that is likely to enhance visual experiences significantly. The integration of eye tracking systems and the ability to interact with digital content using natural inputs, such as eyes, hands and voice, are indicative of Apple's commitment to innovation.
The use of proprietary visionOS is a strategic approach to create a unique and controlled ecosystem, which could foster customer loyalty and long-term engagement. The operating system's ability to deliver powerful spatial experiences while maintaining compatibility with a vast array of existing apps reflects a thoughtful balance between innovation and user convenience.
The potential impact of this technology on various sectors, including gaming, entertainment and productivity, is vast. If Apple Vision Pro delivers on its promise, it could catalyze a shift in how users interact with digital content, potentially influencing future design and functionality standards across multiple technology sectors.
The era of spatial computing is here — pre-orders begin Friday, January 19
Apple Vision Pro will be available beginning Friday, February 2, at all
“The era of spatial computing has arrived,” said Tim Cook, Apple’s CEO. “Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.”
A Revolutionary Operating System and User Interface
Apple Vision Pro is powered by visionOS, which is built on the foundation of decades of engineering innovation in macOS®, iOS, and iPadOS®. visionOS delivers powerful spatial experiences, unlocking new opportunities at work and at home. Featuring a brand-new three-dimensional user interface and input system controlled entirely by a user’s eyes, hands, and voice, navigation feels magical. Intuitive gestures allow users to interact with apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using a virtual keyboard or dictation to type. With Siri®, users can quickly open or close apps, play media, and more.
Users can also immerse themselves in Environments — dynamic, beautiful landscapes like Haleakalā,
Extraordinary Experiences
Apple Vision Pro brings a new dimension to powerful, personal computing by changing the way users interact with their apps. The three-dimensional interface frees apps from the boundaries of a display so they can appear side by side at any scale, providing the ultimate workspace and creating an infinite canvas for multitasking and collaborating.
Since visionOS leverages existing developer frameworks, more than 1 million familiar apps across iOS and iPadOS are available on Apple Vision Pro and automatically work with the new input system. Vision Pro also has an all-new App Store where users can find apps that deliver spatial computing experiences unlike any other platform. Apps can be arranged anywhere and scaled to the perfect size, all while allowing the user to stay present in their space.
- An infinite canvas for productivity: With key productivity and collaboration apps like Fantastical, Freeform™, JigSpace, apps from Microsoft 365, and Slack, Apple Vision Pro is an ideal productivity tool for everyday tasks. Apps can appear side by side at any scale for incredible multitasking, and with support for Magic Keyboard® and Magic Trackpad®, users can create the perfect workspace. With Mac® Virtual Display, users can even bring the powerful capabilities of their Mac into Vision Pro, creating an enormous, private, and portable 4K display, ideal for pro workflows.
- The ultimate entertainment experience: Apple Vision Pro features ultra-high-resolution displays that deliver more pixels than a 4K TV for each eye, enabling users to watch movies and TV shows from Apple TV+®, Disney+, Max, and other services on a screen that feels 100 feet wide with support for HDR content. Within the Apple TV® app, users can access more than 150 3D titles with incredible depth wherever they are. Vision Pro also introduces Apple Immersive Video™, a remarkable new entertainment format pioneered by Apple that puts users inside the action with 180-degree, three-dimensional 8K recordings captured with Spatial Audio. Users can also enjoy new interactive experiences like Encounter Dinosaurs.
- New gaming experiences: Players can access games on the App Store, including more than 250 titles on Apple Arcade®. Hit games like NBA 2K24 Arcade Edition and Sonic Dream Team can be played on a screen as large as they want with incredible audio and support for popular game controllers. New spatial games, including Game Room, What the Golf?, and Super Fruit Ninja, take advantage of the powerful capabilities of Apple Vision Pro to transform the space around players, offering unique and engaging gameplay experiences.
Memories Brought to Life
Apple Vision Pro enables users to capture and relive their favorite memories in entirely new ways. Spatial photos and videos transport users back to a special moment in time, and Spatial Audio makes the experience incredibly immersive. When users are on the go, they can capture spatial video on their iPhone® 15 Pro or iPhone 15 Pro Max and relive them on Vision Pro. Users can also view all their photos and videos at a life-size scale with brilliant color and spectacular detail, including Panoramas that expand and wrap around the user, making them feel like they are right where it was taken.
FaceTime Becomes Spatial
FaceTime® on Apple Vision Pro takes advantage of the space around the user so that everyone on a call appears life-size, while Spatial Audio makes it sound like each person’s voice comes from the location of their tile. If a user is wearing Vision Pro while on FaceTime, they appear as their Persona, while others joining from a Mac, iPad®, or iPhone will appear in a tile.
Persona is an authentic spatial representation of an Apple Vision Pro user that enables others on a call to see their facial expressions and hand movements — all in real time.1 Using machine learning techniques, a Persona can be created in just minutes using Vision Pro. Personas also work in third-party videoconferencing apps including Zoom, Cisco Webex, and Microsoft Teams.
Breakthrough Design
Apple Vision Pro builds on Apple innovation and experience designing high-performance products like Mac, iPhone, and wearables like Apple Watch®, culminating in the most advanced personal electronics device ever. An astonishing amount of technology is packed into a beautiful, compact design that utilizes the most advanced materials possible to achieve ambitious goals for performance, mobility, and wearability.
Apple Vision Pro is designed as a modular system so users can personalize their fit. A singular piece of three-dimensionally formed, laminated glass gently curves around the user’s face and flows into the custom aluminum alloy frame. The Light Seal is made of a soft textile and comes in a range of shapes and sizes, flexing to conform to a user’s face for a precise fit. Flexible straps ensure audio remains close to the user’s ears, while the included Solo Knit Band and Dual Loop Band allow users to find the optimal fit for them. For those with vision correction needs, ZEISS Optical Inserts are available with a prescription or as readers that magnetically attach to Vision Pro, allowing users to take full advantage of the display’s incredible sharpness and clarity.2
Unrivaled Innovation
Apple Vision Pro is designed to deliver phenomenal compute performance in a compact wearable form factor. Featuring a breakthrough ultra-high-resolution display system built on top of Apple silicon, Vision Pro uses micro-OLED technology to pack 23 million pixels into two displays, each the size of a postage stamp, with wide color and high dynamic range. This technological breakthrough, combined with custom lenses that enable incredible sharpness and clarity, and advanced Spatial Audio, delivers jaw-dropping experiences.
Apple Vision Pro also features a high-performance eye tracking system that uses high-speed cameras and a ring of LEDs that project invisible light patterns onto the user’s eyes for responsive, intuitive input. And to help the user stay connected to the people around them, Apple designed a groundbreaking new feature called EyeSight™. When a person approaches someone wearing Vision Pro, the device looks transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an Environment or using an app, EyeSight gives visual cues to others about what the user is focused on.
The breakthrough display, advanced audio experiences, high-performance eye tracking system, and more are powered by Apple silicon in a unique dual-chip design. The M2 chip delivers powerful standalone performance, while the brand-new R1 chip processes input from 12 cameras, five sensors, and six microphones to ensure that content feels like it is appearing right in front of the user’s eyes.
Privacy and Security at Its Core
Apple Vision Pro offers industry-leading privacy and security. Optic ID™ is a new authentication system that analyzes a user’s iris to unlock Vision Pro, autofill passwords, and complete payments with Apple Pay®. Where a user looks stays private while navigating Vision Pro, and eye tracking information is not shared with Apple, third-party apps, or websites. EyeSight also includes a visual indicator that makes it clear to others when a user is capturing a spatial photo or video.
Accessibility in visionOS
As with all Apple products, powerful accessibility features have been built right into visionOS. Key accessibility features like VoiceOver, Zoom, Switch Control, Guided Access®, and more have been reimagined for spatial computing. Users can interact with Apple Vision Pro entirely with their eyes, hands, or voice, or any combination that works best for them. They can select a preferred input method such as their eyes, finger, or wrist using Pointer Control, pause on an element of visionOS for a few seconds to simulate a tap using Dwell Control, or simply use voice commands for activities across Vision Pro using Voice Control. If input from both eyes is not an option, visionOS also allows eye tracking with one dominant eye.
Apple Vision Pro and the Environment
Apple Vision Pro is designed with the environment in mind, with 100 percent recycled rare earth elements in all magnets and 100 percent recycled tin soldering and gold plating in multiple printed circuit boards. The frame and battery enclosure contain 100 percent recycled aluminum, and the Light Seal and Solo Knit Band are each made with over 70 percent recycled yarn. Vision Pro meets Apple’s high standards for energy efficiency and is free of mercury, brominated flame retardants, PVC, and beryllium. The packaging is 100 percent fiber-based, bringing Apple closer to its goal of eliminating plastics in all packaging by 2025.
Today, Apple is carbon neutral for its global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.
Pricing and Availability
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Apple Vision Pro will be available starting at
$3,499 U.S. ) with 256GB of storage. Pre-orders for Apple Vision Pro will begin on Friday, January 19, at 5 a.m. PST, with availability beginning Friday, February 2. -
Apple Vision Pro will be available at all
U.S. Apple Store locations and theU.S. Apple Store online. -
ZEISS Optical Inserts — Readers will be available for
$99 U.S. ), and ZEISS Optical Inserts — Prescription will be available for$149 U.S. ). - Apple Vision Pro comes with a Solo Knit Band and Dual Loop Band — giving users two options for the fit that works best for them. Apple Vision Pro also includes a Light Seal, two Light Seal Cushions, an Apple Vision Pro Cover for the front of the device, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Persona is available in beta.
2 A valid prescription is required. Not all prescriptions are supported. Vision correction accessories are sold separately. ZEISS Optical Inserts are only available to purchase online.
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© 2023 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Vision Pro, Apple Store, visionOS, App Store, macOS, iPadOS, Siri, Digital Crown, Freeform, Magic Keyboard, Magic Trackpad, Mac, Apple TV+, Apple TV, Apple Immersive Video, Apple Arcade, iPhone, FaceTime, iPad, Apple Watch, EyeSight, Optic ID, Apple Pay, and Guided Access are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240108013917/en/
Jacqueline Roy
Apple
jacqueline_roy@apple.com
Andrea Schubert
Apple
a_schubert@apple.com
Source: Apple Inc.
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