Apple unveils the new iMac with M4, supercharged by Apple Intelligence and available in fresh colors
Apple announces the new iMac featuring the M4 chip and Apple Intelligence, starting at $1,299. The device offers up to 1.7x faster performance for daily tasks and 2.1x faster for demanding workflows compared to M1 models. Key features include a 24-inch 4.5K Retina display with new nano-texture option, 12MP Center Stage camera, up to four Thunderbolt 4 ports, and comes in seven new colors. The base model includes 16GB unified memory (upgradeable to 32GB) and will be available from November 8. The Neural Engine in M4 is 3x faster than M1, optimized for AI tasks and Apple Intelligence features.
Apple annuncia il nuovo iMac dotato del chip M4 e di Apple Intelligence, a partire da 1.299$. Il dispositivo offre prestazioni fino a 1,7 volte più veloci per attività quotidiane e 2,1 volte più veloci per flussi di lavoro impegnativi rispetto ai modelli M1. Le caratteristiche principali includono uno schermo Retina da 24 pollici 4.5K con una nuova opzione di nano-texture, una camera Center Stage da 12MP, fino a quattro porte Thunderbolt 4 e disponibile in sette nuovi colori. Il modello di base include 16GB di memoria unificata (potenziabile a 32GB) e sarà disponibile dal 8 novembre. Il Neural Engine nel M4 è 3 volte più veloce dell'M1, ottimizzato per compiti di intelligenza artificiale e funzionalità di Apple Intelligence.
Apple anuncia el nuevo iMac que cuenta con el chip M4 y la Inteligencia de Apple, comenzando desde $1,299. El dispositivo ofrece hasta 1.7 veces más rendimiento para tareas diarias y 2.1 veces más rápido para flujos de trabajo exigentes en comparación con los modelos M1. Las características clave incluyen una pantalla Retina de 24 pulgadas 4.5K con una nueva opción de nano-textura, cámara Center Stage de 12MP, hasta cuatro puertos Thunderbolt 4, y está disponible en siete nuevos colores. El modelo base incluye 16GB de memoria unificada (actualizable a 32GB) y estará disponible a partir del 8 de noviembre. El Neural Engine en el M4 es 3 veces más rápido que el M1, optimizado para tareas de IA y funciones de Inteligencia de Apple.
애플이 M4 칩과 애플 인텔리전스가 탑재된 새로운 아이맥을 발표했습니다. 가격은 1,299달러부터 시작합니다. 이 장치는 M1 모델에 비해 일상 작업에서 최대 1.7배, 힘든 작업 흐름에서 2.1배 더 빠른 성능을 제공합니다. 주요 기능으로는 새로운 나노 텍스처 옵션이 포함된 24인치 4.5K Retina 디스플레이, 12MP 센터 스테이지 카메라, 최대 4개의 Thunderbolt 4 포트가 있으며, 7가지 새로운 색상으로 제공됩니다. 기본 모델은 16GB의 통합 메모리를 포함하고 있으며 (32GB로 업그레이드 가능), 11월 8일부터 판매됩니다. M4의 신경망 엔진은 M1보다 3배 빠르며 AI 작업과 애플 인텔리전스 기능에 최적화되어 있습니다.
Apple annonce le nouvel iMac doté de la puce M4 et de l'Intelligence d'Apple, à partir de 1 299 $. Cet appareil offre jusqu'à 1,7 fois des performances plus rapides pour les tâches quotidiennes et 2,1 fois plus rapides pour les flux de travail exigeants par rapport aux modèles M1. Les principales caractéristiques incluent un écran Retina de 24 pouces 4.5K avec une nouvelle option de nano-texture, une caméra Center Stage de 12MP, jusqu'à quatre ports Thunderbolt 4 et il est disponible en sept nouvelles couleurs. Le modèle de base comprend 16 Go de mémoire unifiée (extensible à 32 Go) et sera disponible à partir du 8 novembre. Le Neural Engine du M4 est trois fois plus rapide que le M1, optimisé pour les tâches d'IA et les fonctionnalités d'Intelligence d'Apple.
Apple kündigt den neuen iMac mit dem M4-Chip und Apple Intelligence an, beginnend bei 1.299$. Das Gerät bietet eine Leistung, die für alltägliche Aufgaben bis zu 1,7-mal schneller und für anspruchsvolle Arbeitsabläufe 2,1-mal schneller ist im Vergleich zu M1-Modellen. Zu den Hauptfunktionen gehören ein 24-Zoll 4.5K Retina-Display mit neuer Nano-Textur-Option, eine 12MP Center Stage-Kamera, bis zu vier Thunderbolt 4-Ports und sieben neuen Farben. Das Basismodell umfasst 16GB einheitlichen Speicher (erweiterbar auf 32GB) und wird ab dem 8. November erhältlich sein. Der Neural Engine im M4 ist dreimal schneller als der M1, optimiert für KI-Aufgaben und Apple Intelligence-Funktionen.
- Performance boost: Up to 1.7x faster for daily tasks and 2.1x faster for demanding workflows vs M1
- Standard 16GB unified memory (up from previous base models)
- Neural Engine 3x faster than M1 iMac
- Up to 4.5x faster than competing 24-inch all-in-one PCs
- Premium features: 12MP camera, Thunderbolt 4 ports, nano-texture display option
- Base model still starts with 256GB storage
- Premium features restricted to higher-end $1,499 model
- Apple Intelligence to US English initially
Insights
The new iMac launch represents a significant product evolution with the M4 chip delivering
Key differentiators include the nano-texture display option, 12MP Center Stage camera and Thunderbolt 4 connectivity. The November 8 availability timing is strategic for holiday season sales. The performance gains over Intel-based systems (up to
This release strategically positions Apple to capture both consumer and professional markets. The emphasis on AI capabilities through Apple Intelligence and ChatGPT integration directly challenges Microsoft's Copilot advantage. The
The expansion of Apple Intelligence to multiple languages and regions by April 2025 indicates a calculated global rollout strategy. The environmental focus, including 100% recycled materials and plastic-free packaging, aligns with ESG investor priorities and could strengthen Apple's position in sustainability-focused portfolios.
The world’s best all-in-one desktop features even more performance, a nano-texture display option, a 12MP Center Stage camera, and Thunderbolt 4 connectivity — all in a strikingly thin design
Featuring the powerful M4 chip and the incredible capabilities of Apple Intelligence — all in its impossibly thin, all-in-one design — iMac is available in a parade of playful new colors. (Photo: Business Wire)
“iMac is beloved by millions of users, from families at home to entrepreneurs hard at work. With the incredible features of Apple Intelligence and the powerful performance of Apple silicon, the new iMac changes the game once again,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it’s a whole new era for iMac.”
Supercharged by M4
The M4 chip brings a boost in performance to iMac. Featuring a more capable CPU with the world’s fastest CPU core,4 the new iMac is up to 1.7x faster than iMac with M1. Users will feel this performance across everyday activities like multitasking between their favorite apps and browsing webpages in Safari. And with an immensely powerful GPU featuring Apple’s most advanced graphics architecture, iMac with M4 handles more intense workloads like photo editing and gaming up to 2.1x faster than iMac with M1. This also enables a smoother gameplay experience in titles like the upcoming Civilization VII. The new iMac comes standard with 16GB of faster unified memory — configurable up to 32GB. The Neural Engine in M4 is now over 3x faster than on iMac with M1, making it the world’s best all-in-one for AI, and accelerating the pace at which users can get things done.
M4 takes iMac performance even further:
- Families, small businesses, and entrepreneurs can fly through daily productivity tasks with up to 1.7x faster performance1 in apps like Microsoft Excel, and up to 1.5x faster browsing performance5 in Safari® compared to iMac with M1.
- Gamers can enjoy incredibly smooth gameplay, with up to 2x higher frame rates5 than on iMac with M1.
- Content creators can edit like never before, with up to 2.1x faster photo and video editing performance when applying complex filters and effects in apps like Adobe Photoshop1 and Adobe Premiere Pro5 compared to iMac with M1.
- Compared to the most popular 24-inch all-in-one PC with the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.1
- Compared to the most popular Intel-based iMac model, the new iMac is up to 6x faster.1
A New Era with Apple Intelligence on the Mac
Apple Intelligence ushers in a new era for the Mac®, bringing personal intelligence to the personal computer. Combining powerful generative models with industry-first privacy protections, Apple Intelligence harnesses the power of Apple silicon and the Neural Engine to unlock new ways for users to work, communicate, and express themselves on Mac. It is available in
Apple Intelligence does all this while protecting users’ privacy at every step. At its core is on-device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for personal information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply.
Array of Gorgeous New Colors
The new iMac comes in seven vibrant colors, bringing fresh shades of green, yellow, orange, pink, purple, and blue, alongside silver. The back of iMac features bold colors designed to stand out, while the front expresses subtle shades of the new palette so users can focus on doing their best work. Every iMac comes with a color-matched Magic Keyboard® and Magic Mouse® or optional Magic Trackpad®, all of which now feature a USB-C port, so users can charge their favorite devices with a single cable.
New Nano-Texture Display Option
The expansive 24-inch 4.5K Retina display on iMac is its highest-rated feature, and for the first time, it’s available with a nano-texture glass option that drastically reduces reflections and glare, while maintaining outstanding image quality.2 With nano-texture glass, users can place iMac in even more spaces, such as a sun-drenched living room or bright storefront.
Enhanced Video Calls with 12MP Center Stage Camera
A new 12MP Center Stage camera with support for Desk View makes video calls even more engaging. Center Stage keeps everyone perfectly centered on a video call — great for families gathered on FaceTime®. Desk View makes use of the wide-angle lens to simultaneously show the user and a top-down view of their desk, which is useful for educators presenting a lesson to students, or creators showing off their latest DIY project. Rounding out the unrivaled audio and video experience is the beloved studio-quality three-microphone array with beamforming and an immersive six-speaker sound system.
Advanced Connectivity
On the new iMac, all four USB-C ports support Thunderbolt 4 for superfast data transfers, so users can connect even more accessories like external storage, docks, and up to two 6K external displays, creating a massive canvas with more than 50M pixels for users to spread out their work.3 iMac also supports both Wi-Fi 6E and Bluetooth 5.3. And with the advanced security of Touch ID®, users can easily and securely unlock their computer, make online purchases with Apple Pay®, and download apps.6 Additionally, Touch ID works with Fast User Switching, so customers can switch between different user profiles with just the press of a finger.
An Unrivaled Experience with macOS Sequoia
macOS® Sequoia completes the new iMac experience with a host of exciting features, including iPhone® Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and its notifications directly from their Mac.7 Safari, the world’s fastest browser,8 now offers Highlights, which quickly pulls up relevant information from a site; a smarter, redesigned Reader with a table of contents and high-level summary; and a new Video Viewer to watch videos without distractions. With Distraction Control, users can hide items on a webpage that they may find disruptive to their browsing. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including the upcoming Assassin’s Creed Shadows. Easier window tiling means users can stay organized with a windows layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials, all stored in one place. And users can apply beautiful new built-in backgrounds for video calls, including a variety of color gradients and system wallpapers, or upload their own photos.
Better for the Environment
The new iMac with M4 is designed with the environment in mind, with 100 percent recycled aluminum in the stand, and 100 percent recycled gold plating, tin soldering, and copper in multiple printed circuit boards. iMac meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. New this year, the packaging of iMac is entirely fiber-based, bringing Apple closer to its goal to remove plastic from its packaging by 2025.
Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its entire carbon footprint by the end of this decade.
Pricing and Availability
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Customers can pre-order the new iMac with M4 starting today, October 28, on apple.com/store and in the Apple Store® app in 28 countries and regions, including the
U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, beginning Friday, November 8. -
iMac starts at
$1,299 U.S. ) and$1,249 U.S. ) for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, an 8-core GPU, 16GB of unified memory configurable up to 24GB, 256GB SSD configurable up to 1TB, two Thunderbolt/USB 4 ports, Magic Keyboard, and Magic Mouse or Magic Trackpad. -
iMac with a 10-core CPU and 10-core GPU starts at
$1,499 U.S. ) and$1,399 U.S. ) for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features 16GB of unified memory configurable up to 32GB, 256GB SSD configurable up to 2TB, four Thunderbolt 4 ports, Magic Keyboard with Touch ID, and Magic Mouse or Magic Trackpad. - Additional technical specifications — including the nano-texture display option, configure-to-order options, and accessories — are available at apple.com/mac.
- With Apple Trade In®, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
-
Apple Intelligence is available now as a free software update for Mac with M1 and later, and can be accessed in most regions around the world when the device and Siri language are set to
U.S. English. The first set of features is in beta and available with macOS Sequoia 15.1, with more features rolling out in the months to come. -
Apple Intelligence is quickly adding support for more languages. In December, Apple Intelligence will add support for localized English in
Australia ,Canada ,Ireland ,New Zealand ,South Africa , and theU.K. , and in April, a software update will deliver expanded language support, with more coming throughout the year. Chinese, English (India ), English (Singapore ), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported. - AppleCare+® for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.
- Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple session at their nearest Apple Store.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
1 Testing was conducted by Apple in September and October 2024. See apple.com/imac for more information.
2 Actual diagonal screen measurement is 23.5 inches. Nano-texture display is an option on models with 10-core CPU and 10-core GPU.
3 All four USB-C ports support Thunderbolt 4 on models with 10-core CPU and 10-core GPU.
4 Testing was conducted by Apple in October 2024 using shipping competitive systems and select industry-standard benchmarks.
5 Results are compared to previous-generation 24-inch iMac systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD.
6 iMac with 8-core CPU and 8-core GPU can configure to Magic Keyboard with Touch ID and Numeric Keypad, and iMac with 10-core CPU and 10-core GPU comes standard with Touch ID.
7 Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. Requires that the user’s iPhone and Mac are signed in with the same Apple Account using two-factor authentication, their iPhone and Mac are near each other and have Bluetooth and Wi-Fi turned on, and their Mac is not using AirPlay or Sidecar. Some iPhone features (e.g., camera and microphone) are not compatible with iPhone Mirroring.
8 Testing was conducted by Apple in August 2024. See apple.com/safari for more information.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, iMac, Apple Intelligence, Retina, Center Stage, Safari, Mac, Siri, Genmoji, Magic Keyboard, Magic Mouse, Magic Trackpad, FaceTime, Touch ID, Apple Pay, macOS, iPhone, Apple Store, Apple Trade In, and AppleCare+ are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028067168/en/
Michelle Del Rio
Apple
mr_delrio@apple.com
Starlayne Meza
Apple
starlayne_meza@apple.com
Source: Apple Inc.
FAQ
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