Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

Rhea-AI Summary

Apple has announced the opening of its first retail store in Malaysia, Apple The Exchange TRX, located in Kuala Lumpur's Tun Razak Exchange on June 22. The store will offer Apple's full range of products and services, alongside support from over 160 team members. It will also host free 'Today at Apple' sessions, empowering customers to maximize their Apple devices. The store features a modern design with sustainable elements and connects to a rooftop park. Special opening events, 'Jom Discover', will run from June 22 to July 6, featuring local creators.

Positive

• Opening of Apple's first retail store in Malaysia, expanding its international footprint.
• Comprehensive product and service offerings, including the latest Apple devices and personalized support.
• Free educational sessions via 'Today at Apple,' enhancing customer engagement and satisfaction.
• Sustainable store design, operating on 100% renewable energy and being carbon neutral.
• Special opening events featuring local creators, fostering community connections.

Negative

• High operational costs for maintaining a large retail team of over 160 members.
• Potential risks associated with entering a new and competitive market.

Apple’s first retail location in Malaysia will offer its full lineup of products and services, unparalleled support from over 160 team members, and sessions with local creatives

KUALA LUMPUR, Malaysia--(BUSINESS WIRE)-- Apple® today previewed Apple The Exchange TRX, the first Apple Store® in Malaysia. Located in the heart of Kuala Lumpur’s new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never before. Customers can discover and buy Apple’s innovative lineup of products and services, receive exceptional service from knowledgeable team members, and learn how to get the most out of their devices through free Today at Apple® sessions.

“We live for moments when we can surprise and delight our customers, and we’re excited to do that in Malaysia with the opening of our first store in the country, Apple The Exchange TRX,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Being able to support and directly connect with a new community is always a special experience for our retail teams, and we can’t wait to welcome customers to this beautiful space designed for discovery, creativity, and shopping for the world’s most innovative products.”

At Apple The Exchange TRX, more than 160 team members are ready to help customers shop for their favorite Apple products — from the iPhone® 15 lineup to the MacBook Air® with M3 and the latest iPad® models, including the redesigned iPad Air® and incredibly thin iPad Pro® with M4.

Apple The Exchange TRX will be an inspiring hub for education, offering customers free in-store sessions through Today at Apple. Led by Apple Creatives, the events will empower attendees to tap into their creativity and learn how to get the most out of their devices, with topics ranging from basics and how-to lessons, to iPhone photo and video tours that take advantage of the beautiful store location.

To celebrate the opening, a special Today at Apple series, “Jom Discover,” will run from Saturday, June 22, through Saturday, July 6. Bringing together some of Malaysia’s most celebrated creators, the sessions will offer a glimpse into the creative process while showcasing Apple’s full range of products and services.

Sessions in the “Jom Discover” series include:

• Performance: De Fam
• Workshop: Capture Portraits on iPhone with Jason smashpop
• Spotlight: Video Magic on Mac® with Adam Lobo
• Workshop: Turn Ideas Into Action on iPad with Iman Azman
• Spotlight: Live Well with Nana Mohd and Apple Watch®

Apple The Exchange TRX connects the mall’s central atrium to a lush rooftop park that wraps around the store’s upper level. Emitting a warm glow at night, the three-dimensional layered roof consists of horizontal glass panels and shading blades to reduce the sun’s rays. A central glazed oculus brings daylight into the interior and includes a dynamic artificial-lighting feature.

Inside the store, a sculptural quartz and glass staircase connects the three levels where customers can explore, learn, and shop. The Forum, home to Today at Apple programming, is located on a floating deck that joins up with the mall, while the upper level directly connects with the edge of the park, bringing daylight and greenery into the store through a continuous glass façade.

Like all Apple facilities, the Apple The Exchange TRX runs on 100 percent renewable energy and is carbon neutral. The store is designed with a refined palette of high-quality materials, including natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling.

Visitors are invited to explore the surrounding display tables and avenues, and shop the new iPad Air with M2, the iPhone 15 lineup, and the latest Apple Watch lineup — Apple’s first-ever carbon neutral products. Apple Specialists are excited to connect with the local community through personalized setup and support, switching to iOS, and Apple Trade In, where customers can get credit toward a new device by trading in their current one.

Just in time for back to school, students and families can save on a Mac or iPad with Apple Education Pricing available exclusively through Apple Retail. In-store or online, eligible customers can also take advantage of the university student offer running through September 30, and receive AirPods® when they buy an eligible Mac, or an Apple Pencil® when they buy an eligible iPad.

Apple The Exchange TRX also offers a dedicated Apple Pickup counter, making it even easier for customers to place an order online and pick up products when it’s most convenient for them. And for hands-on technical and hardware support, customers can make a reservation at the Genius Bar® and get help from an expert.

Apple The Exchange TRX opens Saturday, June 22, at 10 a.m. MYT. Customers are invited to check out curated content celebrating the essence of creativity in Malaysia across Apple TV+®, Apple Music®, and the App Store®, and sign up for upcoming Today at Apple sessions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Store, Today at Apple, iPhone, MacBook Air, iPad, iPad Air, iPad Pro, Mac, Apple Watch, AirPods, Apple Pencil, Genius Bar, Apple TV+, Apple Music, and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240619608123/en/

Neema Mungai

Apple

nmungai@apple.com



Brian Bumbery

Apple

bumbery@apple.com

Source: Apple Inc.

FAQ

When will the first Apple Store in Malaysia open?

The first Apple Store in Malaysia, Apple The Exchange TRX, will open on Saturday, June 22.

Where is the Apple The Exchange TRX located?

Apple The Exchange TRX is located in Kuala Lumpur's Tun Razak Exchange (TRX) central business district.

What products and services will Apple The Exchange TRX offer?

Apple The Exchange TRX will offer the full lineup of Apple products and services, including the latest iPhone, MacBook Air, iPad models, and more.

What special events are planned for the opening of Apple The Exchange TRX?

To celebrate the opening, 'Jom Discover', a series of free 'Today at Apple' sessions, will run from June 22 to July 6, featuring local creators.

How many team members will Apple The Exchange TRX have?

Apple The Exchange TRX will have over 160 team members providing customer support and services.

What sustainable features does Apple The Exchange TRX have?

Apple The Exchange TRX operates on 100% renewable energy and is carbon neutral.

Can customers trade in their old devices at Apple The Exchange TRX?

Yes, customers can trade in their old devices at Apple The Exchange TRX and receive credit towards new purchases.