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Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Apple Music is enhancing the experience for Rihanna fans ahead of the highly anticipated Apple Music Super Bowl LVII Halftime Show on February 12, 2023. Subscribers can now enjoy her catalog in Spatial Audio, showcasing her diverse musical styles. The press conference on February 9, 2023, at 10 a.m. MST will feature an interview with Rihanna, allowing fans to engage with the event through various platforms. Additionally, Apple Music Radio will offer exclusive programming leading up to the performance, including a special series reflecting on notable past performances. This initiative reinforces Apple's role in music innovation, offering over 100 million songs.
Positive
Rihanna's performance at the Super Bowl LVII Halftime Show could significantly boost Apple Music's visibility and subscriber growth.
Introduction of Spatial Audio for Rihanna's catalog enhances user experience and engagement on Apple Music.
Exclusive programming on Apple Music Radio will attract listeners, increasing advertising revenue opportunities.
Negative
None.
ExperienceRihanna’s incredible music catalog like never before with Spatial Audio, sing along with Apple Music Sing, tune in to Apple Music Radio for expert music commentary, and don’t miss the official Apple Music Super Bowl LVII Halftime Show Press Conference on February 9 at 10 a.m. MST
CUPERTINO, Calif.--(BUSINESS WIRE)--
Apple Music® is bringing Rihanna fans new and exclusive ways to experience and celebrate her musical genius as they gear up for the highly anticipated Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona. Earlier this month, Rihanna teased fans with a first look trailer. As the clock ticks closer to the big show, fans can experience Rihanna’s music with the deeply enriched multidimensional sound of Apple Music. Starting today, subscribers can access the megastar’s songs with Spatial Audio in Dolby Atmos, showcasing her heart-pumping anthems throughout her career mixing pop, rap, R&B, and EDM sounds under her ever-expanding umbrella.
Rihanna takes the stage at the first-ever Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023. (Photo: Business Wire)
“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats®. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”
Super Bowl LVII Halftime Show Press Conference
On February 9, 2023, at 10 a.m. MST, Apple Music Radio’s Nadeska Alexis will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Viewers can tune in live or watch on demand on Apple Music; on @AppleMusic’s TikTok, Instagram, YouTube, and Twitter; or on the NFL Network.
Apple Music Sing with Rihanna
If fans want to sing along, the new Apple Music Sing feature allows them to take the mic on their favorite Rihanna songs to hit those solos, perform duets, sing backup, and more on all compatible iPhone and iPad models as well as the new Apple TV 4K.
Apple Music Radio
For the best seat in the house, the award-winning Apple Music Radio will be on the ground and in the stands to soundtrack all the festivities leading up to Rihanna’s big night. Special exclusive programming will include “Halftime Hype Radio,” a 10-part series reflecting on some of the most notable Super Bowl Halftime performances of all time; “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural impact of the elusive singer’s catalog; and “Live from Super Bowl LVII,” featuring daily live broadcasts that capture all of the excitement in Arizona leading into the weekend with Apple Music Radio hosts Zane Lowe, Ebro Darden, and Nadeska Alexis, plus an array of surprise special guests. It all wraps up on Monday, February 13, with “Halftime Recap Radio” to celebrate the debut of Apple Music’s Super Bowl Halftime Show and recap this monumental moment in music. Listeners can tune in to Apple Music Radio at apple.co/_Radio.
NFL Team Playlists
And for fans looking to get ready for some football, Rihanna’s Road to Halftime on Apple Music will include an official collection of 32 playlists featuring the top songs that each NFL team listens to in the locker room, the weight room, and on game day. Additional pregame moments will include exclusive warmup playlists curated by NFL players like Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders), and Dak Prescott (Dallas Cowboys), plus a throwback video playlist revisiting halftime performances from past games.
Apple Music’s multiyear partnership brings together the Super Bowl Halftime Show — the most-watched musical performance of the year — with Apple Music, which celebrates musicians, songwriters, producers, and fans, and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes, and today continues the award-winning tradition with Apple Music.
Keep up with the latest updates from Rihanna’s Road to Halftime on Apple Music by visiting apple.co/_RoadToSBLVII, and get exclusive behind-the-scenes content by following @AppleMusic on TikTok, Instagram, YouTube, and Twitter. The halftime show performance will also be available after the show on Apple Music.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.
