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Apple has launched the News Partner Program, aimed at enhancing its collaboration with journalism while ensuring customers access trusted news from top publishers. The program supports publishers' financial stability, promotes media literacy, and diversifies news coverage. Eligible publishers can utilize the Apple News Format (ANF) for better engagement and retain 100% of advertising revenue. Additionally, a 15% commission on qualifying in-app subscriptions is offered. Applications for the program are open now.
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Launch of the News Partner Program enhances collaboration with publishers.
Eligible publishers retain 100% of advertising revenue from Apple News.
15% commission on qualifying in-app purchase subscriptions from day one.
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CUPERTINO, Calif.--(BUSINESS WIRE)--
Apple® today introduced the News Partner Program, a new slate of initiatives to expand Apple’s work with and support for journalism. The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability and advancing efforts to further media literacy and diversity in news coverage and newsrooms.
The News Partner Program expands Apple’s work with and support for journalism and is designed for subscription news publications that provide their content to Apple News in Apple News Format. (Graphic: Business Wire)
The News Partner Program is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF). ANF enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories, immersive issues, and audio stories, with designs that scale seamlessly across Apple devices. ANF also supports advertising, and publishers keep 100 percent of the revenue from advertising they sell within Apple News. To support publishers who optimize more of their content in ANF, Apple News is offering a commission rate of 15 percent on qualifying in-app purchase subscriptions from day one.
“Providing Apple News customers with access to trusted information from our publishing partners has been our priority from day one,” said Eddy Cue, Apple’s senior vice president of Services. “For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.”
Publishers may apply for the News Partner Program beginning today.
Eligibility and requirements
Participants must maintain a robust Apple News channel in Australia, Canada, the United States, and the United Kingdom, and publish all content to that channel in ANF. For publishers based outside of these regions and who do not publish in ANF, they must share content via an RSS feed as permitted by their rights.
The primary function of a publisher app must be to deliver original, professionally authored news content.
Publishers’ apps must be available on the App Store® and allow users to purchase auto-renewable subscriptions through Apple’s in-app purchase system.
Publishers must agree to a separate addendum to the Apple Developer Program License Agreement.
The News Publisher Program is available to Apple Developer Program members globally.
Apple is also announcing a recommitment of support to three leading non-profit organizations — Common Sense Media, the News Literacy Project, and Osservatorio Permanente Giovani-Editori — that offer nonpartisan, independent media literacy programs. Apple has been supporting the work of these organizations over the past two years as part of ongoing efforts to empower young people with critical thinking skills.
The News Partner Program will also support, fund, and collaborate with additional leading organizations globally that educate news consumers on media literacy and further efforts to diversify news coverage and newsrooms. Specific projects the News Partner Program will support will be announced at a later date, and will represent organizations doing critical and impactful work on these issues.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.
What is Apple's News Partner Program introduced in 2021?
The News Partner Program is an initiative by Apple to support journalism by providing publishers better tools and financial incentives, including 100% revenue from ads and a 15% commission on in-app subscriptions.
How can publishers apply for the News Partner Program by Apple?
Publishers can apply for the News Partner Program starting today by visiting the dedicated Apple Developer page for the program.
What benefits does Apple offer to participating publishers in its News Partner Program?
Participating publishers benefit from 100% ad revenue retention, access to the Apple News Format for enhanced reader engagement, and a 15% commission on qualifying subscription sales.
Which regions are eligible for the Apple News Partner Program?
Eligible regions for the News Partner Program include Australia, Canada, the United States, and the United Kingdom.
What is the Apple News Format and its significance?
The Apple News Format (ANF) allows publishers to create immersive, brand-forward stories and enhances the reading experience for Apple News users.
