Aires Partnership with WWE Creates First-Ever EMF-Friendly WWE Wrestling Match & Measurable Business Results

Rhea-AI Summary

Aires (OTCQB:AAIRF) announced a marketing collaboration with WWE at Wrestlepalooza on September 20, 2025 at Gainbridge Fieldhouse in Indianapolis. According to the PR, Aires installed Lifetune Zone Max units on each ring post to create an EMF-friendly environment and received multi-channel brand exposure before, during, and after the match.

The PR states the campaign tapped into a reported publishing reach of over 96 million in 72 hours (led by a FOX News digital exclusive with an audience reach of 81.7 million), included stadium Jumbotron ads and a custom 30-second commercial, permanent ring LED branding, WWE social promotions, and post-event coverage on ESPN/SportsCenter social. The company says it measured attributable increases in website visits and product sales during the event.

• News of the event tapped into publishing reach of over 96 million in 72 hours¹
• Aires' brand received significant exposure before, during & after the match
• Aires website & sales saw notable, attributable increases during the event

Toronto, Ontario--(Newsfile Corp. - October 6, 2025) - American Aires Inc. (CSE:WIFI) (OTCQB:AAIRF) ("Aires" or the "Company"), a pioneer in advanced technology designed to transform electromagnetic field (EMF) environments to support health and well-being, collaborated in an enhanced marketing integration with WWE before and during their Wrestlepalooza event featuring Jimmy and Jey Uso vs. Bron Breakker and Bronson Reed at the Gainbridge Fieldhouse in Indianapolis, Indiana, on September 20, 2025. Aires' Lifetune Zone Max products were installed on each ring post during the match to create an EMF-friendly electromagnetic environment. The Company was able to measure significant increases in visits to the Aires e-commerce website and sales of products that could be attributed to exposure gained during the event.

The collaboration was strategically designed to engineer maximum visibility, increase brand affinity, and boost credibility among the target audience, including:

• Tapping into publishing reach of over 96 million in 72 hours across 13 media publications, led by a FOX News digital exclusive story with an audience reach of 81.7 million readers¹

• The Aires logo was included in WWE's promotion of the event, which was featured on Raw / Smackdown TV programming as well as on WWE's social media

• A custom video with WWE Superstar Jimmy Uso went live on WWE and Aires social channels before the event

• Immediately before the match, a custom 30-second Aires commercial spot featuring WWE's Finn Bálor played on the stadium's Jumbotron

Cannot view this video? Visit:
https://www.youtube.com/watch?v=b6P8JnZOtUI

• During the wrestlers' entrances, broadcasters announced to the audience: "This match is presented by our partner at Aires, tuning the environment for peak performance with the first-ever EMF-friendly showdown. They're all about helping athletes and fans be their best."

• During the match, Aires received brand exposure that included: permanent branding display on the wrestling ring's LED screens and around the stadium's LED Ribbon screens; on-screen billboard feature and chip asset that played during replays; and organic inclusion on WWE social media

•  After the event, Aires was featured prominently across multiple channels, most notably on the ESPN / SportsCenter social handle (22 million+ followers). The Aires brand was also organically captured in post-event highlight reels, fan recaps, and influencer commentary across Instagram, X, and TikTok

Aires CEO, Josh Bruni, commented: "It was exciting to be at Wrestlepalooza and see the Aires brand message front and center, literally in this case. Especially since the WWE, their wrestlers, and fan culture are such a natural fit with Aires' focus on enhancing human wellness and potential. We designed our collaboration with this event to be a showcase for what we call The Aires Effect. That's where Aires products create a tuned bioelectric space designed to reduce electromagnetic stress while supporting the body's most fundamental system: its electrical network. When that system and its surrounding electromagnetic environment are tuned, every other system is supported to work the way they are designed to. That support is vital for elite athletes to be at the top of their game. The results - whether better sleep, clearer mind or improved performance - are backed up by peer-reviewed science, brain and heart rate variability scans, and real-life customer accounts, all of which contribute to more athletes and consumers trusting the Aires brand and our products."

About American Aires Inc.

American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company sells a line of proprietary patented silicon-based resonator products that transform electromagnetic environments to support health and well-being.* Aires' Lifetune products diffract electromagnetic field (EMF) radiation emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. The Aires Certified Spaces^TM (AiresCertifiedSpaces.com) standard is a set of protocols for implementing EMF modulation solutions to create authorized EMF-friendly spaces that support well-being in a tech-driven world. Aires is listed on the CSE under the ticker 'WiFi' and on the OTCQB under the symbol 'AAIRF'. Learn more at investors.airestech.com and airestech.com/blogs/emf-education.

*Note: Based on the Company's internal and peer-reviewed research studies and clinical trials. For more information please visit https://airestech.com/pages/tech.

1. In marketing, reach is defined as the size of the potential audience. In the case of this marketing promotion, the publishing reach of 96,105,639 is based on the combined reach numbers from related articles that were published on 13 media outlets.

On behalf of the board of directors

Company Contact:
Josh Bruni, CEO

Website: www.investors.airestech.com
Email: wifi@airestech.com
Telephone: (415) 707-0102

Investor Relations Contact
Grant Pasay
(415) 707-0102
grant@airestech.com

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, future market position, growth, innovations, global impact, business strategy, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/268911

FAQ

What did Aires (AAIRF) announce about its WWE Wrestlepalooza collaboration on September 20, 2025?

The PR states Aires installed Lifetune Zone Max units on ring posts at Wrestlepalooza and received branded exposure across WWE broadcasts, stadium displays, and social channels.

How large was the media reach Aires reported from the WWE event for AAIRF?

According to the PR, the campaign tapped into a reported publishing reach of over 96 million in 72 hours, led by a FOX News digital exclusive with an 81.7 million audience reach.

Did Aires report any sales impact from the WWE partnership (AAIRF)?

The PR states the company measured notable, attributable increases in Aires e-commerce website visits and product sales during the event, but it does not provide specific figures.

Which WWE assets and channels featured the Aires brand during the September 20, 2025 match?

The PR lists stadium Jumbotron commercials, permanent ring LED branding, stadium ribbon screens, on-screen replay billboards, WWE social posts, and post-event highlights including ESPN/SportsCenter social.

Where and when did the Wrestlepalooza match that featured Aires branding take place?

Per the PR, the match occurred on September 20, 2025 at Gainbridge Fieldhouse in Indianapolis, Indiana.