Phoenix New Media Stock Price, News & Analysis

Phoenix New Media Limited (NYSE: FENG) is a leading cross-platform new media company in China. The company integrates its comprehensive portal ifeng.com, mobile website (3g.ifeng.com), mobile applications, and Phoenix Video (v.ifeng.com) to provide seamless high-quality content and services across the Internet, mobile channels, and TV. Adhering to the media philosophy of 'Chinese sentiment, global vision, inclusiveness and openness, and progressive strength', Phoenix New Media caters to mainstream Chinese users with a wide range of premium content and services.

Phoenix New Media is not only a robust distribution channel for Phoenix TV Media Group's premium television content but also integrates content from various professional media organizations, user-generated content, and self-produced content. The company offers a comprehensive array of news information, in-depth reports, commentary, financial products, interactive applications, social sharing communities, online web games, and more, satisfying the diverse and personalized needs of users for browsing, expression, communication, sharing, entertainment, and financial management. This unique combination forms an innovative multi-platform communication model that extends to Phoenix TV's television platform.

With daily page views of 789 million and a daily user coverage (UV) of approximately 46 million, Phoenix New Media also reaches nearly 300 million monthly users. Its mobile site and applications have a cumulative daily coverage of 27.5 million mobile users. According to an iResearch report in 2013, Phoenix New Media's users rank highest in terms of monthly income, household economic status, education level, the proportion of management and professional personnel, pages viewed per user, and average daily effective browsing time among Chinese internet portal websites.

Phoenix New Media's core strength lies in its precise audience targeting, content insight, platform integration, and brand influence, providing advertisers with efficient marketing ROI (4i for ROI). The company continues to lead the synergistic transmission of internet, mobile internet, and television, driving innovation in media for the 3G/4G era.

On September 27, 2023, Phoenix New Media announced a new share repurchase program approved by its board of directors. The program allows the repurchase of up to US$2 million worth of its outstanding American depositary shares (ADSs) over five months. The repurchases will be funded from the company's existing cash balance and can be executed in open market transactions, privately negotiated transactions, block trades, or any combination of these methods, in compliance with relevant U.S. securities laws and the company's trading policy.

Phoenix New Media Ltd generates most of its revenue from net advertising services and paid services, including mobile value-added services, games, and content sales.