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Realogy Holdings Corp. (NYSE: RLGY) stands as the leading and most integrated provider of U.S. residential real estate services. The company's diverse operations encompass franchise, brokerage, title and settlement businesses, and a mortgage joint venture. Realogy boasts a rich brand portfolio, featuring some of the most recognized names in real estate such as Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®.
Realogy leverages innovative technology, comprehensive data, and advanced marketing products to fuel the productivity of its independent sales agents. The company offers top-notch learning and support services and high-quality lead generation programs, helping agents build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages are operational globally, with approximately 188,900 independent sales agents in the United States and over 122,400 agents across 113 other countries and territories.
Proudly headquartered in Madison, New Jersey, Realogy has been recognized for nine consecutive years as one of the World's Most Ethical Companies. Additionally, it has been designated a Great Place to Work and one of Forbes' Best Employers for Diversity.
Latest News:
On March 7, 2024, Sotheby's International Realty announced that Vista Real Estate in Northern California had joined its network, rebranding as Shasta Sotheby's International Realty. This addition signifies the brand's ongoing growth in California, marking its 111th office in the state. Owned by Chad Phillips, Shasta Sotheby's International Realty will serve four counties including Shasta, Siskiyou, Trinity, and Tehama. The firm aims to provide luxury service to clients across diverse real estate markets, from ranches to riverfront residences.
Sotheby's International Realty, founded in 1976, has developed a substantial global footprint with more than 1,115 offices in 84 countries and territories. The company supports its affiliates with extensive operational, marketing, recruiting, educational, and business development resources, benefiting from its association with the renowned Sotheby's auction house.
Guaranteed Rate announced the acquisition of Stearns Holdings from funds managed by Blackstone. Stearns, a top 25 lender with over $20 billion in origination volume in 2020, operates in all 50 states. This deal aims to enhance Guaranteed Rate's retail loan origination capabilities and expand its joint venture platform. The acquisition is expected to generate significant synergies and drive profitability. The transaction is set to close in Q1 2021, subject to regulatory approvals. Guaranteed Rate aims to become the top mortgage lender in the U.S.
Coldwell Banker Realty in Florida appointed Duff Rubin as its new president, succeeding Clark Toole, who retired at the end of 2020. Rubin, who has over 20 years of experience in residential and commercial real estate, will now manage around 80 offices and 7,000 sales associates statewide. Previously, he led the Mid-Atlantic region and has been recognized as a powerful leader in real estate. His leadership is expected to enhance the company's position in Florida's market, as noted by Kate Rossi, executive vice president at Coldwell Banker Realty.
Sotheby's International Realty announced the opening of its first affiliated office in South Korea, named Korea Sotheby's International Realty, operated by Dr. Lei Wang and Tiffany Park. This expansion marks increasing strategic growth in Eastern Asia, adding to a total of 18 offices in the region. The luxury real estate market in South Korea is experiencing significant demand, appealing to global investors. The new office will cater to the residential markets of Seoul and Gyeonggi-do, providing international exposure and marketing through the Sotheby's network.
Guaranteed Rate has extended its partnership as the official mortgage partner of U.S. Figure Skating. This includes sponsorship of the fifth annual National Get Up Day on February 1, 2021, aiming to promote resilience and perseverance in the sport. The partnership will feature Guaranteed Rate's presence during NBC broadcasts throughout the skating season, beginning with the U.S. Figure Skating: 100th Anniversary Special on December 27. Additionally, Guaranteed Rate has signed ambassador Starr Andrews, a notable figure skater, enhancing its connection to the sport.
Guaranteed Rate has partnered with the NHL as its Official Mortgage Partner starting with the 2020-21 season. This collaboration grants Guaranteed Rate exclusive marketing rights to connect with millions of fans at major events like the Stanley Cup Playoffs. The partnership is expected to enhance Guaranteed Rate's brand visibility and tap into the NHL's fanbase. Guaranteed Rate reported a significant growth in its loan amounts, doubling to $73 billion in 2020 and tripling gross revenue to $3 billion. This strategic alignment aims to engage hockey fans with innovative content around Guaranteed Rate’s 'Believe You Will' campaign.
Guaranteed Rate has extended its partnership with Roush Fenway Racing and Ryan Newman for multiple races in 2021. Initially joining midway through the 2020 season, Guaranteed Rate made a strong impact as a primary sponsor, being featured in 11 of the last 14 races. The collaboration has yielded positive marketing engagement, including a MarCom Gold Award. Newman's competitive spirit aligns with Guaranteed Rate's goals as they aim for success in the upcoming season. The partnership demonstrates a commitment to innovation and customer service in the mortgage industry.
Coldwell Banker Real Estate, a brand of Realogy (NYSE: RLGY), announced the addition of 10 brokerages through its Inclusive Ownership program in 2020. This initiative aims to improve representation among minority, women, LGBTQ+, and veteran entrepreneurs in the real estate sector. New brokers will benefit from waived franchise fees and support worth up to $100,000 in funding, educational resources, and mentorship for the first two years. The program has attracted experienced real estate professionals nationwide, emphasizing Coldwell Banker's commitment to inclusion and equitable home ownership.
On December 11, 2020, Guaranteed Rate announced that Managing Director Ben Cohen achieved a remarkable milestone by funding $1 billion in loans within a single year. This achievement highlights the dedication of his team and the effective use of the company's technology platform. In just five years, Cohen's loan volume soared from $150 million to over $1 billion. Guaranteed Rate as a whole doubled its loan volume to $73 billion, tripling its gross revenue from $1 billion to $3 billion. The company is committed to charitable initiatives while continuing to grow its business.
Sotheby's International Realty has expanded its network with the addition of Raices Real Estate Group, now operating as Paraguay Sotheby's International Realty. This marks the brand's first office in Paraguay, increasing its presence in Latin America to 26 offices. The new affiliate is managed by the Figueredo Coronel family, who bring over 20 years of real estate experience. With a growing demand for luxury and vacation homes in Paraguay, the collaboration allows for enhanced international exposure for local projects.
Better Homes and Gardens Real Estate LLC has launched its Season of Sharing campaign, focusing on creative ways to celebrate various holidays at home. This initiative, developed in partnership with Meredith Corporation, provides lifestyle ideas for Thanksgiving, Kwanza, Hanukkah, Christmas, and New Year’s Eve. Insights from Meredith Data Studio indicate that 88% of consumers expect to celebrate differently this year, with significant increases in cooking and food gifting activities. The campaign promotes community engagement through local volunteer opportunities and philanthropic efforts by affiliated agents.
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