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Zevia Rebrands to Take Its Bold Mission-Driven Movement Mainstream
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Zevia PBC (NYSE:ZVIA), known for its zero sugar beverages, has announced a comprehensive rebranding initiative set to debut at Natural Products Expo West on March 9-11, 2023. This rebrand aligns with Zevia's mission to promote healthier choices by offering a cohesive look across its product line. The new designs feature a bold leaf-inspired logo and modern packages aimed at enhancing visibility in stores, starting with their top-selling Creamy Root Beer. Additionally, Zevia will introduce new flavors such as Vanilla Cola Soda and Watermelon Energy, continuing to focus on plant-based, sugar-free ingredients while phasing out plastic packaging in favor of recyclable options.
Positive
Launch of a comprehensive rebranding strategy enhances brand visibility.
Introduction of new flavors diversifies the product portfolio.
Transition to recyclable cardboard packaging improves sustainability.
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Category leader introduces new brand look and feel to invite a broader audience, debuts at Natural Products Expo West
LOS ANGELES--(BUSINESS WIRE)--
Zevia PBC (“Zevia”) (NYSE:ZVIA), the zero sugar, naturally sweetened beverage company, today announced it will unveil a fresh look and feel for the entire portfolio in 2023. The rebrand provides a cohesive look across the complete beverage line to further convey feel-good flavor and the brand’s powerful mission to create a world of better-for-you flavor that’s better for people and the planet. A bold, leafy new logo has its roots in Zevia’s entirely plant-based ingredients, and new pack designs feature a contemporary colorway and clean, modern design that signals Zevia’s premium but accessible positioning. The new visual identity for Zevia’s packaging will come to life at Natural Products Expo West (booth #977) March 9-11 and will be available in market for peak beverage season this summer, supporting in-store visibility.
Zevia sodas featuring new logo and design (Photo: Business Wire)
“We are taking Zevia beyond niche and natural to the mainstream in our distribution and now in our brand design, as we continue to carry out our mission of addressing global health centered on reducing sugar consumption with affordable, delicious beverages,” said Amy Taylor, CEO of Zevia. “For the first time, we have updated the entire look and feel of our brand, which we believe will resonate with consumers. Our distinctive positioning of “feel-good flavor” comes to life in our new design, which acts as a beacon on shelf and brings more consumers on the journey to better health, without any trade-offs.”
The refreshed design will begin rolling out to select retailers nationwide in late March, beginning with top-selling Creamy Root Beer in a new 6-pack format, with wide national distribution hitting shelves in time for summer. As a Certified B Corp and beverage company that has never sold a plastic bottle, Zevia is phasing out its 6-pack plastic rings, replacing them with recyclable cardboard packaging.
“Inspired by the scalloped edge of a leaf, the Zevia wordmark has evolved to define a new visual language for the entire brand,” said Daniel Ioannou, Creative Director, Turner Duckworth. “A bold statement that pays tribute to Zevia’s agricultural roots, the new logo blends fluid leaf-life forms and geometric shapes resulting in a mark that is sentimental yet fresh.”
For the 2023 rebrand, Zevia will launch new flavors, including Vanilla Cola Soda, Watermelon Energy, Peach Passionfruit Energy and Tropical Pineapple Tea. All Zevia products are solely sweetened with stevia and do not contain erythritol or any added sweeteners.
Zevia’s broad portfolio of feel-good flavor provides a variety of refreshing tastes for all occasions and offers a wide range of drinks for everyone across five categories including soda, tea, energy, mixers and kids. In addition to being a better-for-you option, Zevia is delicious and affordable, less expensive than 64% of all non-alcoholic beverages and increasingly at arm’s reach for consumers across channels.
Zevia is the bestselling carbonated soft drink on Amazon, and is available in natural grocery and nationwide at mass retailers such as Target and Walmart, drug stores, and warehouse club stores, such as Sam’s Club and Costco.
About Zevia
Zevia PBC, a Delaware public benefit corporation designated as a “Certified B Corporation,” is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, vegan and zero sodium. Zevia is distributed in more than 32,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, mass, natural and ecommerce channels.
