Zevia ‘Gets the Fake Outta Here’ in New Campaign Starring Country Music Superstar Jelly Roll
Zevia, the zero-sugar naturally sweetened soda brand, launches a new marketing campaign featuring Grammy-nominated artist Jelly Roll. Created by Ryan Reynolds' Maximum Effort, the campaign titled 'Get The Fake Outta Here' debuted during American Idol's premiere episode.
The advertisement showcases Jelly Roll at a gas station, taking a drink of Zevia Creamy Root Beer, paying homage to classic soda commercials while emphasizing the brand's commitment to real ingredients. The campaign follows their December 'Break from Artificial' holiday campaign, which parodied Coca-Cola's AI-driven advertising.
Launched in 2007, Zevia offers 16 zero-sugar soda varieties, including Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and new Strawberry Lemon Burst. All products feature zero artificial colors, flavors, or sweeteners, using only plant-based, Non-GMO Project verified ingredients, positioning itself as an affordable better-for-you soda alternative.
Zevia, il marchio di soda naturalmente dolcificata e senza zucchero, lancia una nuova campagna di marketing con l'artista nominato ai Grammy Jelly Roll. Creata da Maximum Effort di Ryan Reynolds, la campagna intitolata 'Get The Fake Outta Here' ha debuttato durante il primo episodio di American Idol.
La pubblicità mostra Jelly Roll in una stazione di servizio, mentre beve Zevia Creamy Root Beer, rendendo omaggio ai classici spot pubblicitari delle soda e sottolineando l'impegno del marchio per ingredienti reali. La campagna segue la loro campagna natalizia di dicembre 'Break from Artificial', che parodiava la pubblicità guidata dall'IA di Coca-Cola.
Lanciato nel 2007, Zevia offre 16 varietà di soda senza zucchero, tra cui Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale e la nuova Strawberry Lemon Burst. Tutti i prodotti non contengono coloranti, aromi o dolcificanti artificiali, utilizzando solo ingredienti vegetali verificati dal Non-GMO Project, posizionandosi come un'alternativa soda sana e accessibile.
Zevia, la marca de refrescos naturalmente endulzados y sin azúcar, lanza una nueva campaña de marketing con el artista nominado al Grammy Jelly Roll. Creada por Maximum Effort de Ryan Reynolds, la campaña titulada 'Get The Fake Outta Here' debutó durante el episodio de estreno de American Idol.
El anuncio muestra a Jelly Roll en una gasolinera, tomando un trago de Zevia Creamy Root Beer, rindiendo homenaje a los comerciales clásicos de refrescos mientras enfatiza el compromiso de la marca con ingredientes reales. La campaña sigue a su campaña navideña de diciembre 'Break from Artificial', que parodiaba la publicidad impulsada por IA de Coca-Cola.
Lanzada en 2007, Zevia ofrece 16 variedades de refrescos sin azúcar, incluyendo Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale y la nueva Strawberry Lemon Burst. Todos los productos no contienen colores, sabores ni edulcorantes artificiales, utilizando solo ingredientes de origen vegetal verificados por el Non-GMO Project, posicionándose como una alternativa de refresco saludable y asequible.
Zevia, 설탕이 전혀 없는 자연적으로 단맛을 낸 음료 브랜드가 그래미 후보에 오른 아티스트 Jelly Roll과 함께 새로운 마케팅 캠페인을 시작합니다. 라이언 레이놀즈의 Maximum Effort가 제작한 이 캠페인은 'Get The Fake Outta Here'라는 제목으로 American Idol의 첫 에피소드에서 처음 공개되었습니다.
광고는 Jelly Roll이 주유소에서 Zevia Creamy Root Beer를 마시는 모습을 보여주며, 클래식 음료 광고에 경의를 표하는 동시에 브랜드가 진짜 재료에 대한 약속을 강조하고 있습니다. 이 캠페인은 Coca-Cola의 AI 기반 광고를 패러디한 12월의 'Break from Artificial' 휴가 캠페인에 이어 진행됩니다.
2007년에 출시된 Zevia는 Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale 및 새로운 Strawberry Lemon Burst를 포함하여 16종의 무설탕 음료를 제공합니다. 모든 제품은 인공 색소, 향료 또는 감미료가 전혀 없으며, Non-GMO Project 인증을 받은 식물 기반 재료만을 사용하여 건강하고 저렴한 음료 대안으로 자리잡고 있습니다.
Zevia, la marque de soda naturellement sucré et sans sucre, lance une nouvelle campagne de marketing avec l'artiste nommé aux Grammy Jelly Roll. Créée par Maximum Effort de Ryan Reynolds, la campagne intitulée 'Get The Fake Outta Here' a été lancée lors de l'épisode de première d'American Idol.
La publicité met en scène Jelly Roll dans une station-service, prenant une gorgée de Zevia Creamy Root Beer, rendant hommage aux publicités classiques de soda tout en soulignant l'engagement de la marque envers des ingrédients réels. La campagne suit leur campagne de vacances de décembre 'Break from Artificial', qui parodiait la publicité alimentée par l'IA de Coca-Cola.
Lancée en 2007, Zevia propose 16 variétés de sodas sans sucre, y compris Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale et la nouvelle Strawberry Lemon Burst. Tous les produits ne contiennent aucune couleur, arôme ou édulcorant artificiel, utilisant uniquement des ingrédients d'origine végétale vérifiés par le Non-GMO Project, se positionnant comme une alternative de soda saine et abordable.
Zevia, die zuckerfreie, natürlich gesüßte Getränkemarke, startet eine neue Marketingkampagne mit dem Grammy-nominierten Künstler Jelly Roll. Die von Ryan Reynolds' Maximum Effort kreierte Kampagne mit dem Titel 'Get The Fake Outta Here' feierte ihr Debüt während der Premiere von American Idol.
Die Werbung zeigt Jelly Roll an einer Tankstelle, wie er einen Schluck Zevia Creamy Root Beer nimmt und damit klassischen Softdrink-Werbespots huldigt, während sie das Engagement der Marke für echte Zutaten betont. Die Kampagne folgt ihrer Dezember-Kampagne 'Break from Artificial', die Coca-Colas KI-gesteuerte Werbung parodierte.
Gegründet im Jahr 2007, bietet Zevia 16 zuckerfreie Getränkesorten an, darunter Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale und die neue Strawberry Lemon Burst. Alle Produkte enthalten keine künstlichen Farben, Aromen oder Süßstoffe und verwenden ausschließlich pflanzliche, vom Non-GMO Project zertifizierte Zutaten, wodurch sie sich als erschwingliche, gesunde Alternative zu Softdrinks positionieren.
- Strategic marketing partnership with Grammy-nominated artist increases brand visibility
- Competitive positioning as an affordable better-for-you alternative in premium soda segment
- Diverse product portfolio with 16 zero-sugar varieties
- None.
The better-for-you soda brand’s latest breakthrough spot distinctively celebrating realness is another playful wink at the category following their holiday campaign in December
Photo Credit: Maximum Effort
Watch the full video HERE
In the new ad, Jelly Roll pulls up to a gas station in a red pickup truck with Linda Lyndell’s “What a Man” setting the tone. As two young onlookers stare in awe, it’s not just Jelly Roll’s presence that holds their attention - it’s the way he takes a slow, unapologetic swig of an ice-cold Zevia Creamy Root Beer. The moment playfully winks at iconic soda ads of the past, but with a twist: this time, the star isn’t selling anything artificial. With a knowing smirk, Jelly Roll raises a can to keeping it real, with real soda that has real ingredients.
“Zevia is the real deal. Nothing artificial and still tastes amazing. Unlikely? Yes. But true? Absolutely. As real as it gets,” said Jelly Roll.
"Our strategy is to make the Zevia brand as anti-artificial as our products, and stand out by entertaining people while cutting through culture and the clutter of the category,” said Kirsten Suarez, Chief Marketing Officer of Zevia. “Jelly Roll was the perfect partner for this idea because not only is he a charming superstar with broad appeal, he is also so genuinely real, and open about his own personal health journey.”
Zevia has always been about keeping it real. In their December Break from Artificial holiday campaign, Zevia used a lighthearted parody of Coca-Cola’s AI-driven ad to showcase the absurdity of artificial products. With exaggerated AI scenes, the campaign highlighted how artificial ingredients don’t measure up, offering Zevia as a real alternative with zero sugar and no artificial sweeteners. You can see the commercial HERE.
Launched in 2007 as an alternative soft drink to traditional brands for those looking to avoid both sugars and artificial ingredients, Zevia has been guided by its mission to address global health challenges. Zevia has also focused on accessibility and is a significantly more affordable better-for-you soda brand versus premium priced competitors.
Zevia’s soda portfolio includes 16 naturally delicious zero sugar sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and new Strawberry Lemon Burst. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.
‘Get The Fake Outta Here’ Creative Credits
Ideation and Creative Concepts by Maximum Effort
Produced by Really Original
About Zevia
Zevia PBC (NYSE: ZVIA), a
For more information, visit www.zevia.com.
About Maximum Effort
Maximum Effort makes movies, tv series, content and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. We occasionally share them with the general public. Producers of the Deadpool films, Free Guy, The Adam Project and Welcome to Wrexham.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250310800392/en/
Source: Zevia
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