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Zevia Expands Distribution of its Better-For-You Soda into More than 4,300 Walmart Stores' "Modern Soda" Set Nationwide

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Zevia PBC announced a significant expansion of its distribution network through Walmart, increasing from 800 to over 4,300 stores nationwide. The zero sugar, naturally sweetened beverage company has seen substantial growth in existing Walmart stores over the past two years. According to Numerator Shopper Metrics Data, consumers are purchasing 4x more Zevia products per household versus competitors. The Better-for-You soda category has reached $1 billion in sales. Zevia's portfolio includes 18 naturally sweetened zero sugar sodas, featuring popular flavors like Cola, Creamy Root Beer, and Vanilla Cola, all without artificial ingredients and at a more affordable price point compared to premium competitors.

Zevia PBC ha annunciato un'importante espansione della sua rete di distribuzione attraverso Walmart, aumentando da 800 a oltre 4.300 negozi in tutto il paese. L'azienda di bevande senza zucchero e naturalmente dolcificate ha visto una crescita sostanziale nei negozi Walmart esistenti negli ultimi due anni. Secondo i dati di Numerator Shopper Metrics, i consumatori acquistano 4 volte più prodotti Zevia per famiglia rispetto ai concorrenti. La categoria delle bibite salutari ha raggiunto 1 miliardo di dollari in vendite. Il portafoglio di Zevia include 18 bibite naturalmente dolcificate senza zucchero, con gusti popolari come Cola, Creamy Root Beer e Vanilla Cola, tutte senza ingredienti artificiali e a un prezzo più accessibile rispetto ai concorrenti premium.

Zevia PBC anunció una expansión significativa de su red de distribución a través de Walmart, pasando de 800 a más de 4,300 tiendas en todo el país. La compañía de bebidas sin azúcar y naturalmente endulzadas ha experimentado un crecimiento sustancial en las tiendas Walmart existentes durante los últimos dos años. Según los datos de Numerator Shopper Metrics, los consumidores están comprando 4 veces más productos Zevia por hogar en comparación con los competidores. La categoría de refrescos saludables ha alcanzado $1 mil millones en ventas. El portafolio de Zevia incluye 18 refrescos naturalmente endulzados sin azúcar, con sabores populares como Cola, Creamy Root Beer y Vanilla Cola, todos sin ingredientes artificiales y a un precio más asequible en comparación con los competidores premium.

Zevia PBC는 Walmart를 통한 유통 네트워크의 대규모 확장을 발표하며 800개에서 4,300개 매장 이상으로 증가했습니다. 무설탕, 자연적으로 단맛을 낸 음료 회사는 지난 2년 동안 기존의 Walmart 매장에서 상당한 성장을 보였습니다. Numerator Shopper Metrics 데이터에 따르면 소비자들은 경쟁사에 비해 가구당 4배 더 많은 Zevia 제품을 구매하고 있습니다. 건강한 탄산음료 카테고리는 10억 달러의 매출에 달했습니다. Zevia의 포트폴리오는 Cola, Creamy Root Beer, Vanilla Cola와 같은 인기 있는 맛이 포함된 18개의 자연적으로 단맛을 낸 무설탕 탄산음료로 구성되어 있으며, 모두 인공 재료 없이 프리미엄 경쟁사보다 더 저렴한 가격에 제공합니다.

Zevia PBC a annoncé une expansion significative de son réseau de distribution via Walmart, passant de 800 à plus de 4 300 magasins à l'échelle nationale. L'entreprise de boissons sans sucre et naturellement sucrées a connu une croissance substantielle dans les magasins Walmart existants au cours des deux dernières années. Selon les données de Numerator Shopper Metrics, les consommateurs achètent 4 fois plus de produits Zevia par foyer par rapport aux concurrents. La catégorie des sodas plus sains a atteint 1 milliard de dollars en ventes. Le portefeuille de Zevia comprend 18 sodas naturellement sucrés sans sucre, avec des saveurs populaires telles que Cola, Creamy Root Beer et Vanilla Cola, tous sans ingrédients artificiels et à un prix plus abordable par rapport aux concurrents premium.

Zevia PBC hat eine bedeutende Erweiterung seines Vertriebsnetzes durch Walmart angekündigt, wobei die Anzahl der Geschäfte von 800 auf über 4.300 bundesweit erhöht wird. Das Unternehmen für zuckerfreie, natürlich gesüßte Getränke hat in den letzten zwei Jahren ein erhebliches Wachstum in den bestehenden Walmart-Filialen verzeichnet. Laut den Daten von Numerator Shopper Metrics kaufen Verbraucher 4-mal mehr Zevia-Produkte pro Haushalt im Vergleich zu Wettbewerbern. Die Kategorie der gesünderen Limonaden hat einen Umsatz von 1 Milliarde Dollar erreicht. Das Portfolio von Zevia umfasst 18 natürlich gesüßte zuckerfreie Limonaden mit beliebten Geschmacksrichtungen wie Cola, Creamy Root Beer und Vanilla Cola, alle ohne künstliche Zutaten und zu einem erschwinglicheren Preis im Vergleich zu Premium-Wettbewerbern.

Positive
  • Expanded distribution from 800 to 4,300+ Walmart stores nationwide
  • 4x higher household consumption versus competitors
  • Better-for-You soda category reached $1 billion in sales
  • More affordable pricing compared to premium competitors
Negative
  • None.

Insights

This significant expansion from 800 to 4,300+ Walmart stores represents a major distribution breakthrough for Zevia. The 5x increase in retail presence, coupled with data showing 4x higher household consumption versus competitors, indicates strong consumer demand and brand loyalty. The Better-for-You soda category reaching $1 billion in sales demonstrates substantial market opportunity.

The strategic positioning in Walmart's "Modern Soda" set, combined with Zevia's competitive pricing strategy against premium alternatives, aligns well with Walmart's value proposition. This expansion could significantly boost Zevia's market penetration and revenue potential, particularly given Walmart's massive consumer reach and the growing health-conscious beverage trend.

For a company with a market cap of just $62 million, this Walmart expansion represents a transformative opportunity. The 5x increase in distribution points through America's largest retailer could drive substantial revenue growth. With the Better-for-You soda category showing strong momentum and Zevia's demonstrated success in existing Walmart locations, this expansion addresses previous scale and accessibility limitations.

The focus on competitive pricing while maintaining premium positioning in the natural sweetener space creates a compelling value proposition. This could lead to accelerated market share gains and improved operational leverage through increased volume, potentially enhancing profitability metrics.

Zevia, the First Brand to Offer a Naturally Sweetened Alternative to Mainstream Soda and now the #1 Naturally Sweetened Zero Sugar Soda in the US, Increases Distribution to 5x its Current Retail Locations Nationwide

LOS ANGELES, Nov. 7, 2024 /PRNewswire/ -- Today, Zevia PBC, the zero sugar, naturally sweetened beverage company, announced it is expanding its Walmart distribution this month from +800 stores to now being available nationally in more than 4,300 locations, an increase of more than five-times current store distribution.  

Zevia® Soda in Walmart has seen substantial growth in existing Walmart stores over the past two years. As more and more Americans are ditching traditional sodas for healthier alternatives, Zevia has been in the forefront of this expansion as consumers are highly engaged with the brand, consuming 4x more Zevia products per household versus competition, according to the Numerator Shopper Metrics Data Report for 12 months ending August 2024. The Better-for-You soda category is growing overall and just recently reached $1 billion in sales, according to Spins/Circana across MULO + Natural Channel for Latest 52 Weeks Ending 9/8/2024.

Launched in 2007 as an affordable, alternative soft drink for those looking to avoid both added sugars and artificial sweeteners, Zevia has been guided by its mission to address the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, naturally sweetened beverages. Zevia has also focused on affordability and is a significantly more affordable Better-for-You Soda Brand versus premium priced competitors.

"Our exciting expansion with Walmart is built around a multi-year insights-based effort to provide a better understanding and thus a clearer definition of the Better-for-You soda category – past, present and future," said Zevia President and Chief Executive Officer Amy Taylor. "We love Walmart's decision to call the in-store set 'Modern Soda,' and the strength of the brands featured combined with a sea-change in consumer behavior in favor of Better-for-You beverage make this a very exciting space. Zevia's product offering and attractive price point fits well with Walmart's commitment to making healthier food more accessible and affordable, which is well served by this increased brand and category distribution into Walmart retail locations across the U.S."

While select Zevia soda flavors are offered specifically at Walmart, its full portfolio includes 18 naturally delicious zero sugar sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new Soda flavor Cran-Raspberry, along with limited-edition flavor and recently launched online exclusive, Salted Caramel. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.

To learn more about Zevia and find Zevia products at a store near you, visit Zevia.com

About Zevia
Zevia PBC (NYSE: ZVIA), a Delaware public benefit corporation designated as a "Certified B Corporation," is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 37,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, warehouse club, mass, natural and ecommerce channels.

(ZEVIA-F)

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Greg Avdoian
Edible, Inc
Greg.Avdoian@Edible-Inc.com

Investors
Greg Davis
Zevia PBC
424-343-2654
Gregory@zevia.com

Reed Anderson
ICR
646-277-1260
Reed.Anderson@icrinc.com

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SOURCE Zevia

FAQ

How many Walmart stores will carry Zevia (ZVIA) products after the November 2024 expansion?

After the November 2024 expansion, Zevia products will be available in more than 4,300 Walmart stores nationwide, up from 800 stores previously.

What is the current market size of the Better-for-You soda category where Zevia (ZVIA) competes?

According to Spins/Circana data, the Better-for-You soda category has reached $1 billion in sales for the 52 weeks ending September 8, 2024.

How does Zevia (ZVIA) consumption compare to its competitors in 2024?

According to Numerator Shopper Metrics Data Report for the 12 months ending August 2024, consumers purchase 4x more Zevia products per household compared to competitors.

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