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Zynga Inc. (NASDAQ: ZNGA) has introduced a new feature, Dragon Homes, in the popular puzzle game Merge Dragons!, allowing players to design and decorate their dragons' living spaces. This update introduces new items and customization options across three distinct themes—Kala, Retro, and Rustic. Players can now earn a new currency called 'Dust' by decorating their homes, which can be used to buy additional items. This feature aims to enhance player engagement by providing a unique and more interactive gaming experience.
Zynga Inc. has announced a sneak peek of its upcoming mobile title, FarmVille 3, showcasing adorable interactions among over 150 animal varieties including cows and sheep. The franchise, which began in 2009, has continuously evolved with titles like FarmVille 2: Country Escape. The 20-second preview video highlights a lively farm environment with playful animals. Fans can engage with the game through shared content on social media. The game's release aims to revitalize the farming genre with modern mobile gaming mechanics.
Zynga Inc. (Nasdaq: ZNGA) has announced the upcoming launch of ReVamp, a multiplayer social deception game designed exclusively for Snapchat. This vampire-themed game allows players to identify a hidden vampire among friends while completing renovation tasks in an old mansion. ReVamp follows Zynga's previous Snapchat titles, continuing its partnership with Snap, which began in June 2020. The game is set to enhance Snapchat's gaming portfolio with its engaging mechanics and social elements.
Zynga Inc (NASDAQ: ZNGA) has announced a partnership with Born This Way Foundation for the #BeKind21 campaign, featuring 'Kindness' as the Word Of The Day in its game Words With Friends starting September 1. The initiative encourages players to engage in acts of kindness over 21 days. This marks the second consecutive year of collaboration, aiming to promote mental wellness and community connection. Zynga's involvement reflects its commitment to supporting youth mental health through interactive entertainment.
Zynga Inc. (Nasdaq: ZNGA) has launched the first-ever Club Challenge event in its Match-3 mobile game, Harry Potter: Puzzles & Spells. This limited-time event, available to players worldwide, encourages Clubs to navigate the Forbidden Forest, introducing a new points and rewards system. Players will encounter various challenges and earn points while collaborating with their Clubmates. The inaugural event features iconic artifacts from the Harry Potter series and requires teamwork to defeat formidable creatures. Zynga aims to enhance player engagement through this innovative gameplay experience.
Rollic, a subsidiary of Zynga (Nasdaq: ZNGA), has achieved a significant milestone of over 1 billion downloads across its hyper-casual game portfolio. Rollic's unique development approach, utilizing data insights, has led to numerous hit games, including 'Hair Challenge' and 'High Heels!', each surpassing 100 million downloads. The recent title 'Queen Bee' topped the U.S. App Store, while 'Arrow Fest' hit second place after its June launch. Zynga acquired Rollic in October 2020, strengthening its position in the hyper-casual gaming market.
Zynga Inc. (Nasdaq: ZNGA) has announced a definitive agreement to acquire StarLark, the developer of the popular mobile golf game, Golf Rival, for $525 million in cash and stock. The acquisition aims to bolster Zynga's international presence by establishing a new studio in China, tapping into the region’s creative talent. Golf Rival has achieved significant success, being the second-largest mobile golf game globally with six million downloads in 2021. The transaction is expected to close in Q4 2021, subject to customary adjustments.
Zynga announced the successful acquisition of Chartboost for approximately $250 million in cash, effective from August 4, 2021. This acquisition positions Zynga as a leader in mobile advertising, integrating Chartboost's programmatic advertising expertise with Zynga's extensive game portfolio. By combining their strengths, the companies aim to enhance mobile advertising efficiency, targeting, and yield optimization. Zynga's commitment to connect the world through games remains strong, expanding its reach in over 175 countries with popular titles downloaded more than 4 billion times.
Zynga Inc. (Nasdaq: ZNGA) announced strong Q2 2021 results, exceeding guidance with record Q2 revenue, bookings, and operating cash flow. CEO Frank Gibeau highlighted a successful first half of 2021, driven by the company's strategy of expanding live services and launching new games. Additionally, Zynga welcomed the Chartboost team and confirmed an agreement to acquire StarLark, the developers behind the mobile game Golf Rival. The financial results and future growth strategies were discussed in a conference call, showcasing Zynga's commitment to innovation and expansion in the gaming industry.
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