Zoomlion Accelerates Global Expansion with Localized Innovations in Saudi Arabia

Rhea-AI Summary

Zoomlion Heavy Industry Science & Technology (1157.HK) hosted a strategic event in Riyadh, Saudi Arabia, launching 24 localized innovative products across seven construction equipment categories and three intelligent solutions for mining, nuclear plants, and infrastructure projects.

The company showcased products in mobile cranes, tower cranes, concrete, earthmoving, aerial work platforms, and industrial vehicles, along with five core intelligent systems. All products were specifically designed and tested for local environmental conditions and operator preferences.

Since entering Saudi Arabia in 2006, Zoomlion established a local subsidiary in 2021 and developed a comprehensive service network with 16 branches under a '1+11+4' structure, providing full-coverage services and technical support. The company's Chairman and CEO, Zhan Chunxin, engaged with clients and visited local construction sites, reinforcing their commitment to the Saudi market as a important region for their global expansion strategy.

Positive

• Launch of 24 new localized products across 7 construction equipment categories
• Introduction of 3 intelligent solutions for mining, nuclear plants, and infrastructure
• Established comprehensive service network with 16 branches in Saudi Arabia
• Strong local presence since 2006 with subsidiary established in 2021

Negative

• None.

RIYADH, Saudi Arabia, Jan. 6, 2025 /PRNewswire/ -- Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion", 1157.HK) successfully hosted a key account networking and technology launch event on December 19 in Riyadh, Saudi Arabia, unveiling 24 localized innovative products and several intelligent construction solutions. The event showcased Zoomlion's commitment to advancing its globalization strategy and strengthening partnerships in the Saudi market.

The event featured the launch of 24 products across seven major construction equipment categories, including mobile cranes, tower cranes, concrete, earthmoving, aerial work platforms, industrial vehicles and more. Alongside these innovations, the company introduced three intelligent solutions tailored for mining, nuclear plants, and infrastructure projects, as well as five core intelligent systems.

At the event, Zhan Chunxin, Chairman and CEO of Zoomlion, engaged with clients on product quality, service efficiency, and spare parts support. He also visited local construction project sites, connecting closely with local clients. His visit reinforced the company's dedication to deepening collaboration and meeting the evolving needs of the Saudi market.

Zoomlion has designed its products with precise adaptability according to the environment and working conditions to meet local needs. The fully tested and verified products also take the Saudi drivers' control routine habits into consideration to elevate the operating experience.

Clients expressed their confidence in Zoomlion's capabilities, with Shawaf, Vice President of SHAWAF Company, highlighting their decade-long partnership as a testament to the mutual trust and success shared by both parties. He stated that the event was a great opportunity to connect with more industry peers and he hopes SHAWAF and Zoomlion can further strengthen their cooperation and achieve win-win success.

Zoomlion has been a key player in the Saudi market since entering the region in 2006. In 2021, the company established a local subsidiary and developed a comprehensive service network comprising 16 branches under its "1+11+4" structure. This framework enables full-coverage services, timely technical support, and efficient spare parts supply, further solidifying its reputation as a trusted partner in the region. Over the years, Zoomlion's strategic presence has contributed to its sustained growth and strengthened its relationships with clients.

The Saudi market serves as a pivotal region for Zoomlion's global strategy and a critical platform for advancing localized technology and achieving mutual growth. Through continued innovation in products and services, Zoomlion aims to deliver superior experiences to customers in Saudi Arabia and neighboring regions, reinforcing its competitive edge.

View original content:https://www.prnewswire.com/news-releases/zoomlion-accelerates-global-expansion-with-localized-innovations-in-saudi-arabia-302342623.html

SOURCE Zoomlion

FAQ

What new products did Zoomlion (1157.HK) launch in Saudi Arabia in December 2023?

Zoomlion launched 24 localized innovative products across seven construction equipment categories, including mobile cranes, tower cranes, concrete, earthmoving, aerial work platforms, and industrial vehicles, along with three intelligent solutions for mining, nuclear plants, and infrastructure projects.

How extensive is Zoomlion's service network in Saudi Arabia?

Zoomlion operates a comprehensive service network in Saudi Arabia comprising 16 branches under a '1+11+4' structure, providing full-coverage services, technical support, and efficient spare parts supply.

When did Zoomlion establish its subsidiary in Saudi Arabia?

Zoomlion established its local subsidiary in Saudi Arabia in 2021, although the company has been operating in the market since 2006.

What special features were incorporated into Zoomlion's products for the Saudi market?

Zoomlion's products were designed with precise adaptability to local environmental conditions and working conditions, and specifically considered Saudi drivers' control routine habits to enhance the operating experience.