ZoomInfo-Salesloft Partnership Gives Sellers AI-Ready Insights for Timely, Personalized Engagement
ZoomInfo (NASDAQ: ZI) and Salesloft have announced an expanded partnership to enhance revenue growth for GTM teams. The collaboration integrates ZoomInfo's B2B intelligence with Salesloft's revenue orchestration platform, allowing customers to purchase Salesloft's platform through ZoomInfo account managers.
The partnership introduces key features including: syncing ZoomInfo Buying Signals to Salesloft Rhythm for AI-prioritized workflows, AI-powered email capabilities through both platforms, and enhanced list export functionality for targeted engagement. The integration enables sales teams to leverage real-time insights, automate workflows, and create personalized engagement strategies.
Through this partnership, teams can streamline operations, reduce manual effort, and implement more cohesive pipeline management systems to accelerate deal cycles and drive conversion rates.
ZoomInfo (NASDAQ: ZI) e Salesloft hanno annunciato un'espansione della loro partnership per migliorare la crescita dei ricavi per i team GTM. La collaborazione integra l'intelligenza B2B di ZoomInfo con la piattaforma di orchestrazione dei ricavi di Salesloft, consentendo ai clienti di acquistare la piattaforma di Salesloft tramite i manager di account di ZoomInfo.
La partnership introduce funzionalità chiave, tra cui: sincornizzazione dei segnali di acquisto di ZoomInfo con Salesloft Rhythm per flussi di lavoro prioritizzati dall'AI, capacità di email potenziate da AI su entrambe le piattaforme, e funzionalità di esportazione delle liste migliorate per un coinvolgimento mirato. L'integrazione consente ai team di vendita di sfruttare intuizioni in tempo reale, automatizzare i flussi di lavoro e creare strategie di coinvolgimento personalizzate.
Grazie a questa partnership, i team possono semplificare le operazioni, ridurre gli sforzi manuali e implementare sistemi di gestione del pipeline più coerenti per accelerare i cicli di affari e aumentare i tassi di conversione.
ZoomInfo (NASDAQ: ZI) y Salesloft han anunciado una expansión de su asociación para mejorar el crecimiento de ingresos para los equipos GTM. La colaboración integra la inteligencia B2B de ZoomInfo con la plataforma de orquestación de ingresos de Salesloft, permitiendo a los clientes adquirir la plataforma de Salesloft a través de los gerentes de cuentas de ZoomInfo.
La asociación presenta características clave, incluyendo: sincronización de las Señales de Compra de ZoomInfo con Salesloft Rhythm para flujos de trabajo priorizados por IA, capacidades de email potenciadas por IA a través de ambas plataformas, y una funcionalidad mejorada de exportación de listas para un compromiso específico. La integración permite a los equipos de ventas aprovechar información en tiempo real, automatizar flujos de trabajo y crear estrategias de compromiso personalizadas.
A través de esta asociación, los equipos pueden optimizar las operaciones, reducir el esfuerzo manual e implementar sistemas de gestión de pipeline más cohesivos para acelerar los ciclos de negociación y aumentar las tasas de conversión.
ZoomInfo (NASDAQ: ZI)와 Salesloft는 GTM 팀의 수익 성장을 강화하기 위한 파트너십 확대를 발표했습니다. 이번 협업은 ZoomInfo의 B2B 인텔리전스를 Salesloft의 수익 조율 플랫폼과 통합하여, 고객이 ZoomInfo의 계정 관리자를 통해 Salesloft의 플랫폼을 구매할 수 있도록 합니다.
파트너십은 다음과 같은 주요 기능을 도입합니다: ZoomInfo 구매 신호를 Salesloft Rhythm과 동기화하여 AI 우선순위의 작업 흐름을 제공하고, 두 플랫폼을 통해 AI 기반 이메일 기능을 제공하며, 타깃 참여를 위한 리스트 내보내기 기능이 향상되었습니다. 이 통합은 영업 팀이 실시간 인사이트를 활용하고, 작업 흐름을 자동화하며, 개인화된 참여 전략을 수립할 수 있게 합니다.
이번 파트너십을 통해 팀은 운영을 간소화하고, 수동 작업을 줄이며, 거래주기를 가속화하고 전환율을 높이는 보다 일관된 파이프라인 관리 시스템을 구현할 수 있습니다.
ZoomInfo (NASDAQ: ZI) et Salesloft ont annoncé un partenariat élargi pour améliorer la croissance du chiffre d'affaires pour les équipes GTM. La collaboration intègre l'intelligence B2B de ZoomInfo avec la plateforme d'orchestration de revenus de Salesloft, permettant aux clients d'acheter la plateforme de Salesloft via les responsables de comptes de ZoomInfo.
Le partenariat propose des fonctionnalités clés, notamment : la synchronisation des Signaux d'Achat de ZoomInfo avec Salesloft Rhythm pour des flux de travail priorisés par l'IA, des capacités d'email alimentées par l'IA sur les deux plateformes, et une fonctionnalité d'exportation de liste améliorée pour un engagement ciblé. L'intégration permet aux équipes de vente de tirer parti des insights en temps réel, d'automatiser les flux de travail et de créer des stratégies d'engagement personnalisées.
Grâce à ce partenariat, les équipes peuvent rationaliser les opérations, réduire les efforts manuels et mettre en œuvre des systèmes de gestion de pipeline plus cohérents pour accélérer les cycles de vente et augmenter les taux de conversion.
ZoomInfo (NASDAQ: ZI) und Salesloft haben eine erweiterte Partnerschaft angekündigt, um das Umsatzwachstum für GTM-Teams zu fördern. Die Zusammenarbeit integriert die B2B-Intelligenz von ZoomInfo mit der Umsatzorchestrierungsplattform von Salesloft, sodass Kunden die Plattform von Salesloft über die Account-Manager von ZoomInfo erwerben können.
Die Partnerschaft führt zentrale Funktionen ein, darunter: Synchronisierung der Kauf-Signale von ZoomInfo mit Salesloft Rhythm für AI-priorisierte Arbeitsabläufe, KI-gestützte E-Mail-Funktionen über beide Plattformen hin, sowie verbesserte Listenexportfunktionen für zielgerichtete Interaktionen. Die Integration ermöglicht es Vertriebsteams, Echtzeiteinblicke zu nutzen, Arbeitsabläufe zu automatisieren und personalisierte Engagement-Strategien zu erstellen.
Durch diese Partnerschaft können Teams Betriebsvorgänge optimieren, manuelle Anstrengungen reduzieren und kohärentere Pipeline-Management-Systeme implementieren, um den Deal-Zyklus zu beschleunigen und die Konversionsraten zu steigern.
- New revenue stream through Salesloft platform reselling to commercial and mid-market customers
- Enhanced product offering through integration of AI-powered features
- Potential for increased customer retention through expanded service offerings
- None.
Insights
The expanded partnership between ZoomInfo and Salesloft represents a strategic move in the B2B sales intelligence market. The integration merges ZoomInfo's data intelligence capabilities with Salesloft's revenue orchestration platform, creating a more comprehensive sales enablement solution. The key value proposition lies in the automation of sales workflows and AI-powered engagement capabilities.
From a revenue perspective, this partnership opens new commercial opportunities through cross-selling. ZoomInfo's ability to resell Salesloft's platform to their commercial and mid-market customers should drive incremental revenue growth. The integration's AI capabilities for email automation and workflow prioritization address the growing demand for efficiency in sales operations, potentially increasing the platform's stickiness and reducing churn.
For investors, this partnership strengthens ZoomInfo's competitive position in the $30.6 billion sales intelligence market. The ability to offer an end-to-end solution from data intelligence to revenue orchestration makes ZoomInfo more attractive to enterprise customers and could help maintain pricing power despite increasing competition.
The timing of this partnership is strategically aligned with current market trends. With companies increasingly focused on sales efficiency and ROI optimization, the combination of ZoomInfo's intelligence platform with Salesloft's orchestration capabilities addresses a critical market need. The integration's emphasis on AI-powered automation and personalization aligns with the industry shift toward data-driven sales approaches.
The partnership could significantly impact ZoomInfo's market penetration, particularly in the mid-market segment where comprehensive sales solutions are increasingly sought after. This move also positions ZoomInfo more competitively against rivals like InsideView and LinkedIn Sales Navigator. The focus on AI-ready insights and automated workflows addresses the growing demand for efficiency in sales operations, a key factor driving purchasing decisions in the current economic climate.
The technical integration between these platforms demonstrates sophisticated AI implementation across multiple touchpoints. The ability to automatically push buying signals into workflow automation, combined with dual AI capabilities for email generation (both ZoomInfo Copilot and Salesloft's AI), represents a significant advancement in sales automation technology.
Most notably, the system's ability to prioritize prospects based on likelihood to convert, using AI to analyze buying signals and behavioral data, could substantially improve sales efficiency metrics. The integration's architecture, allowing for seamless data flow between platforms while maintaining personalization capabilities, addresses key technical challenges in enterprise sales systems. This could result in measurable improvements in conversion rates and sales cycle duration.
Newly expanded partnership between two industry leaders pairs ZoomInfo’s B2B intelligence with Salesloft’s revenue orchestration platform
Takeaways:
- ZoomInfo’s industry-leading GTM Intelligence pairs with Salesloft’s robust revenue orchestration platform to turn real-time insights into action
- ZoomInfo will represent Salesloft in deals with commercial and mid-market customers
- Through a new integration, marketing and sales teams can bring ZoomInfo’s buying signals into Salesloft Rhythm workflows to target the right prospects and customers
Taking signal-to-action to a whole new level, sellers can set up automations that push ZoomInfo’s key buying signals over to Salesloft Rhythm. (Photo: Business Wire)
ZoomInfo customers can now purchase Salesloft’s revenue orchestration platform through their ZoomInfo account managers, giving them access to a new integration. This enables teams to target the right prospects using ZoomInfo’s best-in-class data and turn real-time insights into seller action through the Salesloft platform.
Detailed insights into buyer behavior and intent fuel more timely and personalized engagement through Salesloft’s multi-channel tools, building stronger connections with prospects and customers. With AI-prioritized workflows, revenue teams will benefit from streamlined operations, reduced manual effort, and a more cohesive pipeline management system that drives conversion and accelerates deal cycles.
Joint customers can leverage this powerful integration through a number of new capabilities:
- Sync ZoomInfo Buying Signals to Salesloft Rhythm: Taking signal-to-action to a whole new level, sellers can set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns the next best action, such as calling a critical stakeholder or adding the ZoomInfo-recommended buying committee to an AI-powered sales cadence. Salesloft’s AI then prioritizes sellers’ daily workflows to keep them focused on the deals and buyers most likely to convert.
- Send AI Email Through Salesloft: Sellers have the option to use ZoomInfo Copilot’s signal-powered generative AI or Salesloft’s generative AI to craft unique emails based on buyer insights and tailored to each prospect’s needs, then seamlessly send them through Salesloft for timely and relevant engagement.
- Export to Salesloft for Enhanced Personalization: Sales and marketing teams can build customizable, hyper-targeted lists in ZoomInfo and easily push details to Salesloft to engage buying groups with highly personalized strategies using Salesloft’s multi-channel tools.
“This exciting partnership brings together two industry leaders to deliver unparalleled data-driven insights and transform those insights into revenue-generating actions for our customers,” ZoomInfo Chief Revenue Officer James Roth said. “Together we’re revolutionizing how sales teams approach their go-to-market strategies. From actionable insights to streamlined workflows and personalized engagement, our combined platforms redefine what it means to sell effectively in the modern era and help teams win more business, faster.”
“At the core of this strategic partnership lies a shared mission: to make selling smarter, easier, and more impactful,” said Mark Niemiec, Chief Revenue Officer at Salesloft. “By enabling customers to seamlessly act on ZoomInfo’s timely, high-value insights directly within the Salesloft platform, we help customers drive profitable efficient growth, leading to durable revenue outcomes. Additionally, ZoomInfo’s representation of Salesloft worldwide will expand the reach of our revenue orchestration capabilities, empowering even more teams to accelerate revenue generation and build lasting customer relationships.”
To learn more about the enhanced integration, please visit the ZoomInfo blog.
About Salesloft
Salesloft powers durable revenue growth for the world's most demanding companies. Salesloft's industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115909016/en/
Media
Rob Morse
Senior Communications Manager, ZoomInfo
pr@zoominfo.com
Leah Ward
Senior Director, Content and Communications, Salesloft
leah.ward@salesloft.com
Source: ZoomInfo
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