ZoomInfo Copilot Winter Release Delivers Advanced AI-Powered Signals That Take the Guesswork Out of Prospecting
ZoomInfo (NASDAQ: ZI) has announced significant updates to its AI-powered Copilot solution, introducing advanced signals and enterprise-grade data features. The key additions include WebSight Buyer ID, which identifies website visitors at the person-level, Guided Intent that analyzes CRM data to identify successful intent signals, and Account Reached Signal that tracks marketing campaign engagement.
The platform now offers enhanced customization options, including Account AI customization, new integrations with TechnologyAdvice and Microsoft Dynamics, and improved campaign tracking capabilities. Additional features include AI-generated talking points in Dialer, automated follow-up emails, and an AI Scorecard for Chorus to facilitate sales coaching.
ZoomInfo (NASDAQ: ZI) ha annunciato importanti aggiornamenti alla sua soluzione Copilot potenziata dall'IA, introducendo segnali avanzati e funzionalità di dati di livello enterprise. Le principali novità includono WebSight Buyer ID, che identifica i visitatori del sito a livello individuale, Guided Intent che analizza i dati del CRM per identificare i segnali di intenzione di successo, e Account Reached Signal che traccia l'impegno delle campagne di marketing.
La piattaforma offre ora opzioni di personalizzazione potenziate, comprese la personalizzazione dell'IA per gli account, nuove integrazioni con TechnologyAdvice e Microsoft Dynamics, e migliorate capacità di tracciamento delle campagne. Le funzionalità aggiuntive includono punti di discussione generati dall'IA nel Dialer, email di follow-up automatizzate e una scheda di valutazione dell'IA per Chorus che facilita la formazione alle vendite.
ZoomInfo (NASDAQ: ZI) ha anunciado actualizaciones significativas a su solución Copilot impulsada por IA, introduciendo señales avanzadas y características de datos de nivel empresarial. Las principales adiciones incluyen WebSight Buyer ID, que identifica a los visitantes del sitio web a nivel de persona, Guided Intent que analiza los datos del CRM para identificar señales de intención exitosas, y Account Reached Signal que rastrea el compromiso de las campañas de marketing.
La plataforma ahora ofrece opciones de personalización mejoradas, incluyendo la personalización de IA para cuentas, nuevas integraciones con TechnologyAdvice y Microsoft Dynamics, y capacidades de seguimiento de campañas mejoradas. Las características adicionales incluyen puntos de conversación generados por IA en Dialer, correos electrónicos automatizados de seguimiento, y una tarjeta de puntuación de IA para Chorus que facilita la capacitación en ventas.
ZoomInfo (NASDAQ: ZI)는 AI 기반의 Copilot 솔루션에 중요한 업데이트를 발표하며, 고급 신호 및 기업 수준의 데이터 기능을 도입했습니다. 주요 추가 사항에는 WebSight Buyer ID가 포함되어 있으며, 이는 개별 방문자를 식별하고, Guided Intent가 CRM 데이터를 분석하여 성공적인 의도 신호를 확인하며, Account Reached Signal이 마케팅 캠페인 참여를 추적합니다.
이제 플랫폼은 계정 AI 사용자 정의, TechnologyAdvice 및 Microsoft Dynamics와의 새로운 통합, 개선된 캠페인 추적 기능 등 향상된 사용자 정의 옵션을 제공합니다. 추가 기능으로는 Dialer에서 생성된 AI 기반 대화 포인트, 자동화된 후속 이메일, 그리고 영업 교육을 돕기 위한 Chorus의 AI 점수 카드가 포함됩니다.
ZoomInfo (NASDAQ: ZI) a annoncé des mises à jour significatives de sa solution Copilot alimentée par l'IA, introduisant des signaux avancés et des fonctionnalités de données de niveau entreprise. Les ajouts clés comprennent WebSight Buyer ID, qui identifie les visiteurs du site web au niveau individuel, Guided Intent qui analyse les données CRM pour identifier des signaux d'intention réussis, et Account Reached Signal qui suit l'engagement des campagnes de marketing.
La plateforme propose désormais des options de personnalisation améliorées, y compris la personnalisation de l'IA pour les comptes, de nouvelles intégrations avec TechnologyAdvice et Microsoft Dynamics, et de meilleures capacités de suivi des campagnes. Les fonctionnalités supplémentaires incluent des points de discussion générés par l'IA dans le Dialer, des e-mails de suivi automatisés, et une carte de score IA pour Chorus afin de faciliter le coaching des ventes.
ZoomInfo (NASDAQ: ZI) hat bedeutende Updates für seine KI-gestützte Copilot-Lösung angekündigt und dabei fortschrittliche Signale sowie enterprise-taugliche Datenfunktionen eingeführt. Zu den wichtigsten Neuheiten gehören WebSight Buyer ID, die Website-Besucher auf Personenebene identifiziert, Guided Intent, das CRM-Daten analysiert, um erfolgreiche Absichtssignale zu identifizieren, und Account Reached Signal, das das Engagement von Marketingkampagnen verfolgt.
Die Plattform bietet jetzt verbesserte Anpassungsoptionen, einschließlich der Anpassung von Account KI, neuer Integrationen mit TechnologyAdvice und Microsoft Dynamics sowie verbesserten Kampagnennachverfolgungsfunktionen. Weitere Merkmale sind KI-generierte Gesprächsthemen im Dialer, automatisierte Follow-up-E-Mails und ein KI-Scorecard für Chorus, um das Verkaufscoaching zu erleichtern.
- Introduction of WebSight Buyer ID feature for real-time identification of high-value website visitors
- New Guided Intent capability to analyze CRM data for better sales targeting
- Integration with TechnologyAdvice and Microsoft Dynamics expanding platform capabilities
- Enhanced AI-driven engagement tools for automated personalized outreach
- WebSight Buyer ID feature to U.S. customers only
Insights
The winter release of ZoomInfo Copilot represents a significant advancement in AI-powered sales intelligence capabilities. The new WebSight Buyer ID feature addresses a critical pain point in B2B sales by converting anonymous website traffic into actionable leads. This solves the long-standing challenge of identifying decision-makers visiting company websites.
The integration of CRM data analysis through Guided Intent demonstrates a sophisticated approach to predictive analytics, potentially increasing sales efficiency by
These product enhancements strategically position ZoomInfo (NASDAQ: ZI) to capture a larger share of the rapidly growing sales intelligence market, currently valued at
The introduction of Campaign Conversion Tracking and Account Reached Signal features directly addresses the growing demand for marketing-sales alignment, a key priority for
Copilot now identifies buyers of interest visiting your website, uncovers accounts engaging with marketing campaigns, and more
Takeaways:
- Identify Buyers Visiting Your Website: Our WebSight Buyer ID signal alerts your sellers when members of your buying group have visited your website, transforming anonymous traffic into actionable insights.
- Receive AI-Powered Intent Recommendations: Guided Intent takes the guessing out of which Intent topics you should track by analyzing closed/won deals in your CRM and accurately identifying the topics most associated with creating opportunities.
- Uncover Accounts Engaging with Campaigns: Our Account Reached Signal tells your sales team when accounts you care about are actively engaging with your brand, like who engaged with your marketing campaign or clicked on an ad.
ZoomInfo’s WebSight Buyer ID signal alerts your sellers when members of your buying group have visited your website, transforming anonymous traffic into actionable insights. (Graphic: Business Wire)
ZoomInfo Copilot’s GTM AI connects millions of data points and the key buying signals that give users a powerful first-mover advantage. The platform’s newest signals include:
-
WebSight Buyer ID: This game-changing feature identifies high-value decision-makers or previously engaged leads visiting your website, down to the person-level, delivering real-time alerts with their name, title, and intent data. Available to
U.S. customers, this unique capability transforms anonymous website traffic into actionable insights, enabling your sellers to engage the right people at the right time with tailored messaging, enhancing lead qualification, pipeline quality, and conversion speed. - Guided Intent: Analyze your CRM opportunity data to identify which intent signals you should use based on those that have led you to the most closed-won deals. Applying this historical data targets prospects with a higher likelihood of buying.
- Account Reached Signal: Get a clear picture of accounts that are engaging with your marketing campaigns thanks to this new signal, which aligns sales and marketing teams by activating sellers on buyers that the marketing team is warming up.
- Senior Job Posting Signals: Find out in real time which leaders are changing jobs at more than 110 million companies in ZoomInfo’s database, allowing you to accelerate sales cycles and boost win rates.
- Person-Based News Signals: Access to timely, specific news insights about key contacts – like high-value decision-makers – enables personalized outreach for more efficient engagement and faster pipeline progression.
“These signals are providing GTM Intelligence that makes it easier than ever for sales and marketing teams to deliver on what really matters: generating pipeline and closing deals,” ZoomInfo Chief Revenue Officer James Roth said. “The feedback from our customers has been incredible. This is the future of go-to-market AI for our industry.”
Advancements in our AI technology now enable more customization and integration options for enterprises within Copilot and ZoomInfo Marketing, including:
- Customization of Account AI: Specific CRM fields can be customized and mapped to ZoomInfo Copilot to create a comprehensive view of each account, which is critical for enterprise GTM functions. Admins can customize prompts and insights using proven sales methodologies such as MEDDIC, BANT, and Sandler to improve account planning and account handovers and help sellers deliver accurate forecasting while streamlining sales processes.
- Integrations with TechnologyAdvice and Microsoft Dynamics: ZoomInfo’s new partnership with TechnologyAdvice helps you find and target accounts and key individuals actively researching solutions like yours, so you can reach out precisely when they’re ready to buy. The new Microsoft Dynamics integration with Copilot pulls key insights from your CRM directly into ZoomInfo, ensuring your sales reps always have the full picture for every conversation.
- Campaign Conversion Tracking: With advancements to ZoomInfo Advertising’s capabilities, marketing teams can track campaigns and concentrate outreach on people who have engaged with their campaigns. By refining future campaign targeting and optimizing ad spend, you can get the best ROI out of your marketing budget.
- AI-Generated Talking Points in Dialer: With sellers often pressed for time jumping from one meeting to the next, Copilot prepares them for their next meeting by displaying a set of three concise, AI-generated insights right in their Dialer, which detail the prospect, their business needs, and their pain points.
- Automated Follow-Up Emails: Enhanced AI-driven engagement tools allow personalized outreach at scale and timely communication that drives higher engagement conversion.
- AI Scorecard for Chorus: AI-generated feedback on execution of key sales skills enables easier coaching, leading to increased sales manager productivity and improved team performance.
Read the ZoomInfo blog to learn more.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241211700265/en/
Media
Rob Morse
Senior Communications Manager
pr@zoominfo.com
Source: ZoomInfo
FAQ
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