Ren Systems Raises $3.5M, Partners With ZoomInfo to Bring AI-powered Relationship Intelligence to Dealmakers at 35,000 Businesses
Ren Systems has secured $3.5M in funding to scale its AI-powered relationship intelligence technology. The round was led by JLL Spark Global Ventures, with participation from Camber Creek, ZoomInfo (ZI), and Contour Ventures. Ren's technology, used by over 5,000 sales and business development leaders, will be integrated into ZoomInfo Copilot, making it available to ZoomInfo's 35,000 business customers globally.
Ren's platform automates research, meeting prep, and outreach by syncing with CRM, Outlook, calendar, and iOS contacts. It monitors numerous sources, providing timely alerts about key contacts and companies, and recommends actions to uncover and win deals. This partnership aims to enhance signal-based selling, providing actionable insights for more effective customer engagement.
Ren Systems ha ottenuto 3,5 milioni di dollari in finanziamenti per espandere la sua tecnologia di intelligenza relazionale basata sull'IA. Il round è stato guidato da JLL Spark Global Ventures, con la partecipazione di Camber Creek, ZoomInfo (ZI) e Contour Ventures. La tecnologia di Ren, utilizzata da oltre 5.000 leader nelle vendite e nello sviluppo commerciale, sarà integrata in ZoomInfo Copilot, rendendola disponibile per i 35.000 clienti aziendali di ZoomInfo a livello globale.
La piattaforma di Ren automatizza la ricerca, la preparazione degli incontri e il contatto, sincronizzandosi con CRM, Outlook, calendario e contatti iOS. Monitora numerose fonti, fornendo avvisi tempestivi su contatti e aziende chiave, e raccomanda azioni per scoprire e chiudere affari. Questa partnership mira a migliorare la vendita basata sui segnali, fornendo informazioni pratiche per un coinvolgimento del cliente più efficace.
Ren Systems ha obtenido 3,5 millones de dólares en financiamiento para escalar su tecnología de inteligencia relacional impulsada por IA. La ronda fue liderada por JLL Spark Global Ventures, con la participación de Camber Creek, ZoomInfo (ZI) y Contour Ventures. La tecnología de Ren, utilizada por más de 5,000 líderes en ventas y desarrollo comercial, se integrará en ZoomInfo Copilot, haciéndola disponible para los 35,000 clientes empresariales de ZoomInfo en todo el mundo.
La plataforma de Ren automatiza la investigación, la preparación de reuniones y el contacto, sincronizándose con CRM, Outlook, calendarios y contactos de iOS. Monitorea numerosas fuentes, proporcionando alertas oportunas sobre contactos y empresas clave, y recomienda acciones para descubrir y cerrar tratos. Esta asociación tiene como objetivo mejorar la venta basada en señales, proporcionando información procesable para un compromiso más efectivo con los clientes.
렌 시스템즈는 AI 기반의 관계 지능 기술을 확장하기 위해 350만 달러의 자금을 확보했습니다. 이번 투자 라운드는 JLL 스파크 글로벌 벤처스가 이끌었으며, 캠버 크릭, 줌인포 (ZI), 컨투어 벤처스가 참여했습니다. Ren의 기술은 5,000명이 넘는 영업 및 비즈니스 개발 리더들이 사용하며, 줌인포 코파일럿에 통합되어 줌인포의 35,000개 글로벌 비즈니스 고객에게 제공될 예정입니다.
렌의 플랫폼은 CRM, 아웃룩, 캘린더, iOS 연락처와 동기화하여 연구, 회의 준비 및 아웃리치를 자동화합니다. 여러 출처를 모니터링하며, 주요 연락처와 회사에 대한 적시 알림을 제공하고, 거래를 발견하고 성사시키기 위한 조치를 추천합니다. 이 파트너십은 신호 기반 판매를 강화하여 고객 참여를 보다 효과적으로 하기 위한 실행 가능한 인사이트를 제공하는 것을 목표로 합니다.
Ren Systems a sécurisé 3,5 millions de dollars de financement pour développer sa technologie d'intelligence relationnelle alimentée par l'IA. Ce tour a été dirigé par JLL Spark Global Ventures, avec la participation de Camber Creek, ZoomInfo (ZI) et Contour Ventures. La technologie de Ren, utilisée par plus de 5 000 leaders en vente et développement commercial, sera intégrée dans ZoomInfo Copilot, la rendant disponible pour les 35 000 clients commerciaux de ZoomInfo dans le monde entier.
La plateforme de Ren automatise la recherche, la préparation des réunions et la prise de contact en se synchronisant avec le CRM, Outlook, le calendrier et les contacts iOS. Elle surveille de nombreuses sources, fournissant des alertes opportunes sur des contacts et entreprises clés, et recommande des actions pour découvrir et conclure des affaires. Ce partenariat vise à améliorer la vente basée sur les signaux en offrant des informations exploitables pour un engagement client plus efficace.
Ren Systems hat 3,5 Millionen Dollar an Finanzierung gesichert, um seine KI-gestützte Beziehungstechnologie auszubauen. Die Runde wurde von JLL Spark Global Ventures geleitet, mit Beteiligung von Camber Creek, ZoomInfo (ZI) und Contour Ventures. Die Technologie von Ren, die von über 5.000 Vertriebs- und Geschäftsentwicklungsleitern genutzt wird, wird in ZoomInfo Copilot integriert, wodurch sie für die 35.000 Geschäftskunden von ZoomInfo weltweit verfügbar gemacht wird.
Die Plattform von Ren automatisiert die Recherche, die Vorbereitung von Meetings und die Kontaktaufnahme, indem sie mit CRM, Outlook, Kalendern und iOS-Kontakten synchronisiert. Sie überwacht zahlreiche Quellen, bietet zeitnahe Warnungen zu wichtigen Kontakten und Unternehmen und empfiehlt Maßnahmen, um Geschäfte zu entdecken und abzuschließen. Diese Partnerschaft zielt darauf ab, signalbasierte Verkäufe zu verbessern und umsetzbare Einblicke für eine effektivere Kundenbindung zu bieten.
- Secured $3.5M in funding to scale AI-powered relationship intelligence technology
- Partnership with ZoomInfo (ZI) to integrate Ren's technology into ZoomInfo Copilot
- Expansion of potential user base from 5,000+ to 35,000 businesses globally
- Backing from notable investors including JLL Spark Global Ventures and Camber Creek
- None.
Insights
The
The partnership with ZoomInfo, a major player in the go-to-market intelligence space, is particularly noteworthy. Integration into ZoomInfo Copilot could significantly expand Ren's reach to 35,000 businesses, potentially driving rapid user acquisition and revenue growth. However, investors should monitor how this integration affects Ren's standalone product and brand identity.
While the funding amount is modest compared to some tech startups, the backing from industry-specific investors like JLL Spark and Camber Creek suggests strong confidence in Ren's potential within the commercial real estate and professional services sectors. This targeted approach could lead to a more efficient use of capital and faster market penetration.
Ren Systems' AI-powered relationship intelligence platform represents a significant advancement in the sales technology landscape. Unlike traditional high-volume outreach tools, Ren's focus on personalized relationship-building addresses a important need in industries where deal quality trumps quantity.
The platform's ability to synthesize data from multiple sources (CRM, email, calendar, contacts) and provide timely, actionable insights is a key differentiator. This approach aligns with the growing trend of 'signal-based selling,' which could reshape how deals are identified and closed in complex B2B environments.
However, as AI becomes more prevalent in sales tools, Ren will need to continuously innovate to maintain its edge. The integration with ZoomInfo Copilot presents both opportunities and challenges - while it expands Ren's reach, it also puts pressure on the company to differentiate its standalone offering.
Ren Systems' focus on relationship intelligence for dealmakers in finance, commercial real estate and professional services taps into a lucrative niche. With
The partnership with ZoomInfo is a strategic move that could accelerate Ren's growth. ZoomInfo's vast customer base of 35,000 businesses provides a significant opportunity for expansion. However, success will depend on how well Ren's capabilities integrate with and complement ZoomInfo's existing offerings.
The backing from industry-specific investors like JLL Spark and Camber Creek suggests strong potential in the real estate sector. This vertical-focused strategy could lead to deeper market penetration and higher customer loyalty. As AI continues to transform sales processes, Ren's specialized approach could position it well in the evolving landscape of sales technology.
Ren in action (Photo: Business Wire)
Ren’s relationship intelligence is already used by 5,000+ sales and business development leaders in finance, commercial real estate, and professional services. Unlike most sales platforms designed for high-volume, transactional outreach, Ren is purpose-built for personalized relationship-building and dealmaking.
Ren automates research, meeting prep, and outreach by understanding the users' business objectives and syncing with their CRM, Outlook, calendar, and iOS contacts. Ren monitors hundreds of thousands of sources, surfaces timely and relevant alerts about key contacts and companies, and recommends actions to help uncover and win deals.
“Ren gives you the information you need to reach out precisely when it matters most,” explains Canay Deniz, CEO & Co-Founder. “Other tools give dealmakers the who and how, but we give them the why and when.”
The technology will soon be integrated into ZoomInfo Copilot and available to the go-to-market company’s global customer base of 35,000 businesses.
“Signal-based selling is the future of sales, and actionable, timely insights give sellers a distinct advantage,” ZoomInfo Founder and CEO Henry Schuck said. “It’s not enough for sellers to know who their buyer is – they also need to know what buyers care about and exactly when they’re in-market. With AI helping to unlock these critical insights, sellers can engage more customers, spend more time actually selling, and win faster.”
JLL Spark, JLL’s venture arm investing in technology-enabled CRE solutions, led the financing. The global commercial real estate behemoth was an early adopter of Ren, making relationship intelligence available to its brokers and client facing teams.
“Our industry is built on strong relationships. At JLL, we take tremendous pride in our unwavering commitment to our clients' needs, consistently offering exceptional service,” explains Ajey Kaushal, Principal at JLL Spark. “Ren's AI platform is central to our success – it seamlessly empowers our team to stay ahead of market fluctuations, uncover new prospects, and ultimately unlock extraordinary value for our clients.”
Camber Creek, a venture capital firm focused on companies at the intersection of technology and real estate, participated in the round.
“The amount of information available online is growing exponentially,” says Camber Creek Managing Partner, Jake Fingert. “Ren leverages artificial intelligence to help people identify what is important and work through all the noise, creating more meaningful business relationships and opportunities more quickly. This is particularly important in real estate and other industries where relationships are highly valuable.”
About Ren Systems
Ren Systems was founded in 2019 by Mike Hayes, Matt Zames, Jon Zames, Canay Deniz, and Lionel Hertig, to help business leaders strengthen relationships in a world of increasing noise. Early investors include Randall Winn, Co-Founder of Capital IQ; Vivek Sodera, Co-Founder of Superhuman; Mark Bailey, founder of DFJ Growth and B5 Capital; and Larry Fitzgerald, Jr., President, Larry Fitzgerald Enterprises. The company operates in the US and
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
About JLL Spark
JLL Spark Global Ventures is the corporate venture arm of JLL and a part of the JLL Technologies division. Founded in 2017, JLL Spark offers JLL the ability to provide innovative products and data-driven solutions to real estate owners, occupiers, and users. The JLL Spark fund is run by experienced Silicon Valley VCs and entrepreneurs with successful track records building and investing in tech companies. JLL Spark has invested over
About Camber Creek
Founded in 2011, Camber Creek is an institutional venture capital firm investing in and scaling companies that are transforming the real estate industry. Over the past 13 years, the firm established itself as the premier real estate technology venture firm by consistently delivering industry-leading returns to investors, driving value for its portfolio of start-ups, and generating successful company exits. Today, Camber Creek has nearly
View source version on businesswire.com: https://www.businesswire.com/news/home/20240911976891/en/
Canay Deniz, Co-Founder & CEO, press@rensystems.com
Source: Ren Systems
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