Zillow unveils a new look for property pages, their biggest redesign in 5 years

Rhea-AI Summary

Zillow launches an update to improve the look and feel of for-sale property listings on its website and app.

Positive

• The enhanced design offers a wider, single-scroll format for easier navigation and finding key information.
• The new layout introduces a media section at the top of the page to showcase photos and 3D tours.
• The Zillow app update includes a new 'Home Loans' tab to simplify financing and help users figure out their budget.
• Customers are finding it easier to access and use Zillow's financing tools and get prequalified with Zillow Home Loans.

Negative

• None.

Zillow app also receives updates, which include improved navigation on for-sale listings and a way to simplify financing with the new Zillow Home Loans tab

SEATTLE, Oct. 23, 2023 /PRNewswire/ -- Today Zillow^® is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout.

The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate^® feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography.

"The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them."

Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab
In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history.

When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app.

Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place.

"Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

About Zillow Group: 
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences.

Zillow Group's affiliates, subsidiaries and brands include Zillow^®; Zillow Premier Agent^®; Zillow Home Loans℠; Trulia^®; Out East^®; StreetEasy^®; HotPads^®; and ShowingTime+℠, which includes ShowingTime^®, Bridge Interactive^®, and dotloop^®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.

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SOURCE Zillow

FAQ

What updates did Zillow launch for its website and app?

Zillow launched an update to improve the look and feel of for-sale property listings on its website and app.

What are the improvements in the for-sale property listings design?

The enhanced design offers a wider, single-scroll format and a media section to showcase photos and 3D tours.

What is the new feature introduced in the Zillow app?

The Zillow app now includes a new 'Home Loans' tab to simplify financing and help users figure out their budget.

How are customers responding to the financing tools of Zillow?

Customers are finding it easier than ever to access and use Zillow's financing tools and get prequalified with Zillow Home Loans.