Santa's House returns to Zillow with new 'Let Santa Know You Moved' feature
Zillow has brought back Santa's House, a popular virtual holiday attraction that has garnered over 3 million views. The listing introduces a new 'Let Santa Know You Moved' feature, allowing families to notify Santa of their new address when they move. Santa's House, valued at $1.2 million (up 2% since last Christmas), offers an interactive 3D tour featuring special areas like Santa's mailroom, gift-wrapping suite, and a naughty-or-nice detector.
The virtual experience includes a treasure hunt with 15 hidden holiday items. The listing uses Zillow's Showcase technology, providing immersive floor plans and AI-powered features. According to Zillow research, 51% of parents experience emotional stress while selling their home, compared to 36% of all sellers.
Zillow ha riportato la Casa di Babbo Natale, una popolare attrazione virtuale per le festività che ha accumulato oltre 3 milioni di visualizzazioni. L'annuncio presenta una nuova funzione 'Fai sapere a Babbo Natale che ti sei trasferito', che consente alle famiglie di informare Babbo Natale del loro nuovo indirizzo quando si trasferiscono. La casa di Babbo Natale, valutata 1,2 milioni di dollari (in aumento del 2% rispetto a Natale scorso), offre un tour interattivo in 3D con aree speciali come l'ufficio postale di Babbo Natale, la suite per l'imballaggio dei regali e un rilevatore del 'buono o cattivo'.
L'esperienza virtuale include una caccia al tesoro con 15 oggetti natalizi nascosti. L'annuncio utilizza la tecnologia Showcase di Zillow, fornendo planimetrie immersive e funzionalità basate sull'intelligenza artificiale. Secondo una ricerca di Zillow, il 51% dei genitori prova stress emotivo mentre vende la propria casa, rispetto al 36% di tutti i venditori.
Zillow ha traído de vuelta la Casa de Santa, una popular atracción virtual navideña que ha acumulado más de 3 millones de visitas. La lista presenta una nueva función 'Hazle saber a Santa que te mudaste', que permite a las familias notificar a Santa sobre su nueva dirección cuando se mudan. La Casa de Santa, valorada en 1.2 millones de dólares (un aumento del 2% desde la Navidad pasada), ofrece un recorrido interactivo en 3D que muestra áreas especiales como la oficina de correos de Santa, la suite para envolver regalos y un detector de 'bueno o malo'.
La experiencia virtual incluye una búsqueda del tesoro con 15 artículos navideños ocultos. La lista utiliza la tecnología Showcase de Zillow, proporcionando planos interactivos y características impulsadas por inteligencia artificial. Según una investigación de Zillow, el 51% de los padres experimentan estrés emocional al vender su casa, en comparación con el 36% de todos los vendedores.
질로우(Zillow)가 산타의 집을 다시 선보였습니다. 이 인기 있는 가상 연휴 명소는 300만 회 이상의 조회수를 기록했습니다. 이 목록은 이사할 때 산타에게 새 주소를 알릴 수 있는 '산타에게 이사했다는 것을 알리기' 기능을 도입하고 있습니다. 산타의 집은 120만 달러의 가치가 있으며(작년 크리스마스 이후 2% 증가), 산타의 우편실, 선물 포장실, 착한 아이 또는 나쁜 아이 탐지기와 같은 특별한 지역이 포함된 인터랙티브 3D 투어를 제공합니다.
가상 경험에는 15개의 숨겨진 연휴 아이템이 포함된 보물 찾기가 있습니다. 이 목록은 질로우의 쇼케이스 기술를 사용하여 몰입형 평면도와 인공지능 기능을 제공합니다. 질로우의 연구에 따르면, 집을 파는 부모의 51%가 감정적 스트레스를 경험하는 반면, 모든 판매자 중 36%가 그렇습니다.
Zillow a de nouveau présenté la Maison du Père Noël, une attraction virtuelle de vacances populaire qui a accumulé plus de 3 millions de vues. L'annonce introduit une nouvelle fonctionnalité 'Informez le Père Noël que vous avez déménagé', permettant aux familles de notifier le Père Noël de leur nouvelle adresse lorsqu'elles déménagent. La Maison du Père Noël, évaluée à 1,2 million de dollars (en hausse de 2% depuis Noël dernier), propose une visite 3D interactive comprenant des zones spéciales comme le bureau de poste du Père Noël, la suite d'emballage des cadeaux et un détecteur 'sage ou pas sage'.
L'expérience virtuelle comprend une chasse au trésor avec 15 objets de vacances cachés. L'annonce utilise la technologie Showcase de Zillow, offrant des plans immersifs et des fonctionnalités alimentées par l'IA. Selon une étude de Zillow, 51% des parents ressentent du stress émotionnel lors de la vente de leur maison, contre 36% de tous les vendeurs.
Zillow hat das Haus vom Weihnachtsmann zurückgebracht, eine beliebte virtuelle Weihnachtsattraktion, die über 3 Millionen Aufrufe erhalten hat. Die Anzeige stellt eine neue Funktion 'Informiere den Weihnachtsmann über deinen Umzug' vor, die Familien ermöglicht, dem Weihnachtsmann ihre neue Adresse mitzuteilen, wenn sie umziehen. Das Haus vom Weihnachtsmann, das mit 1,2 Millionen Dollar bewertet ist (ein Anstieg von 2% seit Weihnachten letzten Jahres), bietet eine interaktive 3D-Tour mit speziellen Bereichen wie dem Postraum des Weihnachtsmanns, dem Geschenkverpackungszimmer und einem 'brav oder unartig' Detektor.
Das virtuelle Erlebnis beinhaltet eine Schatzsuche mit 15 versteckten Weihnachtsgegenständen. Die Anzeige nutzt die Showcase-Technologie von Zillow, die immersive Grundrisse und KI-gesteuerte Funktionen bietet. Laut einer Untersuchung von Zillow erleben 51% der Eltern emotionalen Stress beim Verkauf ihres Hauses, verglichen mit 36% aller Verkäufer.
- Santa's House virtual listing has attracted over 3 million views, demonstrating strong user engagement
- Property value increased by 2% to $1.2 million since last Christmas
- Showcase listings attract 70% more page views, saves and shares on Zillow
- None.
Insights
This marketing initiative from Zillow, while festive and creative, has minimal direct impact on the company's financial performance or stock value. While Santa's House has garnered 3 million views, such engagement metrics rarely translate to meaningful revenue growth. The new "Let Santa Know You Moved" feature is primarily designed to increase brand awareness and drive user engagement with Zillow's Owner Dashboard and Showcase features.
The mention of Santa's House value increasing by
Families can tour the Clauses' North Pole cabin, one of Zillow's most popular off-market homes, as well as update Santa with their new address
Moving is stressful for families, and the holidays can bring up new anxiety for children, who may be worried Santa won't know where to find them on Christmas Day. Now, families can visit the Santa's House listing on Zillow and click the "Let Santa Know You Moved" button. This magical feature notifies Santa of their new address, and they'll receive a digital confirmation that it's been received.
"Celebrating the holidays in a new home is exciting, but can also be overwhelming," said Amanda Pendleton, Zillow's home trends expert. "At Zillow, we know moving is hard and we're always building tools to help make that process less stressful. We also know parents, in particular, take on more stress in a move, which can be compounded by holiday pressures. When families can share their new address with Santa, they can bring some comfort to children during a period of change."
According to Zillow research, most parents (
In addition to notifying Santa, families can take a virtual 3D tour of the Clauses' North Pole cabin, exploring every cozy corner through an interactive floor plan. High-resolution images of exclusive spaces, such as Santa's mailroom, a gift-wrapping suite, a custom elf door, a naughty-or-nice detector and a hot cocoa bar, add to the enchantment. A festive virtual treasure hunt further enhances the experience, with more than a dozen holiday items — including mistletoe, fruitcake and 15 other seasonal trimmings — hidden throughout the cabin.
The Clauses first claimed their home on Zillow in 2016, and since then, Santa's House has become a high-tech holiday tradition. Just as the Clauses did, families can claim their home on Zillow to unlock the Owner Dashboard — a suite of tools designed to help track their home's value, explore pricing for a potential sale and stay informed with the home report email, which delivers insights on market trends, nearby listings and recent sales. The Owner Dashboard on Zillow empowers homeowners to take control of their property with tools to refine home details and assess equity.
Santa uses Zillow Showcase to highlight his magical North Pole cabin
One of Zillow's most visited off-market homes, Santa's House is now worth
Santa's House is featured as a ShowcaseSM listing on Zillow. It uses the same advanced technology that sellers and agents rely on to highlight a home's best features. Powered by AI, Showcase listings provide potential buyers with a richer, more immersive experience — allowing them to explore the home virtually before stepping inside. Key features include:
- Immersive interactive floor plans and virtual tours
- A highlighted floor-plan overlay that connects each photo to a location within the home
- The appearance of the floor plan on a map, so buyers can view the home's position on the lot
- Lead image recommendations based on features buyers are seeking
- Room-by-room photo organization to help buyers easily navigate through the space
- A self-rotating, high-resolution photo carousel that highlights the home's most striking visuals
This technology gives visitors to Santa's House a much better sense of its layout and an easier way to navigate the cabin remotely without a trek to the North Pole. It gives true believers an enchanting yet realistic look inside the Clauses' magical world. Santa might not be selling his place anytime soon, but if he were, he knows that Showcase listings on Zillow are more than just cutting-edge. Featured homes attract
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a Zillow affiliate.
1 All claims are based on the data available here.
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SOURCE Zillow
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