Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024
Zeta Global (NYSE: ZETA) announces that its Zeta Marketing Platform (ZMP) has been recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The ZMP received the highest score in the Current Offering category and achieved the highest possible scores in 13 of 22 criteria, including Vision, Artificial Intelligence, Personalization, and Legacy Tech Integration.
The report highlights Zeta's focus on enabling marketers to know and do more, as well as its detailed product roadmap for building generative AI tools. Zeta's Co-Founder and CEO, David A. Steinberg, believes the company is in the early stages of a Replacement Cycle as enterprises seek to deepen connections with consumers and achieve higher ROI on marketing programs.
Zeta Global (NYSE: ZETA) annuncia che la sua Zeta Marketing Platform (ZMP) è stata riconosciuta come un Leader nella The Forrester Wave™: Email Marketing Service Providers, Q3 2024. La ZMP ha ottenuto il punteggio più alto nella categoria Offerta Attuale e ha raggiunto i massimi punteggi possibili in 13 dei 22 criteri, tra cui Visione, Intelligenza Artificiale, Personalizzazione e integrazione con tecnologie legacy.
Il rapporto sottolinea l'impegno di Zeta nel consentire ai marketer di conoscere e fare di più, oltre al suo dettagliato piano prodotto per sviluppare strumenti di intelligenza artificiale generativa. David A. Steinberg, Co-Fondatore e CEO di Zeta, crede che l'azienda si trovi nelle fasi iniziali di un Ciclo di Sostituzione, poiché le imprese cercano di approfondire le connessioni con i consumatori e ottenere un ritorno sugli investimenti più elevato dai programmi di marketing.
Zeta Global (NYSE: ZETA) anuncia que su Zeta Marketing Platform (ZMP) ha sido reconocida como un Líder en The Forrester Wave™: Email Marketing Service Providers, Q3 2024. La ZMP obtuvo el puntaje más alto en la categoría de Oferta Actual y alcanzó los punctajes más altos posibles en 13 de 22 criterios, incluyendo Visión, Inteligencia Artificial, Personalización, e Integración con Tecnología Legada.
El informe destaca el enfoque de Zeta en permitir a los comercializadores conocer y hacer más, así como su detallada hoja de ruta de productos para construir herramientas de inteligencia artificial generativa. David A. Steinberg, Co-Fundador y CEO de Zeta, cree que la empresa se encuentra en las etapas iniciales de un Ciclo de Reemplazo, ya que las empresas buscan profundizar las conexiones con los consumidores y lograr un mayor ROI en los programas de marketing.
제타 글로벌(Zeta Global, NYSE: ZETA)은 자사의 제타 마케팅 플랫폼(ZMP)이 2024년 3분기 포레스터 웨이브(The Forrester Wave™): 이메일 마케팅 서비스 제공업체에서 리더로 인정받았다고 발표했습니다. ZMP는 현재 제공 항목 부문에서 가장 높은 점수를 받았으며, 22개 기준 중 13개 기준에서 최고 점수를 기록했습니다. 이 기준에는 비전, 인공지능, 개인화, 레거시 기술 통합이 포함됩니다.
보고서는 제타가 마케터들이 더 많이 알고 더 많이 할 수 있도록 지원하는 것에 중점을 두고 있으며, 생성적 AI 도구를 구축하기 위한 상세한 제품 로드맵을 가지고 있음을 강조합니다. 제타의 공동 창립자이자 CEO인 데이비드 A. 스테인버그는 기업이 소비자와의 연결을 강화하고 마케팅 프로그램의 ROI를 향상시키려는 교체 주기의 초기 단계에 있다고 믿고 있습니다.
Zeta Global (NYSE: ZETA) annonce que sa Zeta Marketing Platform (ZMP) a été reconnue comme un Leader dans The Forrester Wave™: Email Marketing Service Providers, Q3 2024. La ZMP a obtenu le score le plus élevé dans la catégorie Offre Actuelle et a atteint les meilleurs scores possibles dans 13 des 22 critères, y compris Vision, Intelligence Artificielle, Personnalisation et Intégration de Technologies Héritées.
Le rapport souligne l'engagement de Zeta à permettre aux marketers de connaître et faire plus, ainsi que son plan produit détaillé pour développer des outils d'intelligence artificielle générative. David A. Steinberg, Co-fondateur et CEO de Zeta, estime que l'entreprise est aux premiers stades d'un Cycle de Remplacement, alors que les entreprises cherchent à renforcer les liens avec les consommateurs et à obtenir un meilleur ROI de leurs programmes marketing.
Zeta Global (NYSE: ZETA) gibt bekannt, dass ihre Zeta Marketing Platform (ZMP) als Leader in der Forrester Wave™: Email Marketing Service Providers, Q3 2024 anerkannt wurde. Die ZMP erhielt den höchsten Punktestand in der Kategorie Aktuelles Angebot und erzielte die höchsten möglichen Punktzahlen in 13 von 22 Kriterien, einschließlich Vision, Künstliche Intelligenz, Personalisierung und Integration von Altsystemen.
Der Bericht hebt Zetas Fokus hervor, Vermarktern zu ermöglichen, mehr zu wissen und mehr zu tun, sowie seinen detaillierten Produktfahrplan zur Entwicklung von generativen KI-Tools. David A. Steinberg, Mitgründer und CEO von Zeta, glaubt, dass sich das Unternehmen in den frühen Phasen eines Erneuerungszyklus befindet, da Unternehmen bemüht sind, die Verbindungen zu den Verbrauchern zu vertiefen und eine höhere Rendite für Marketingprogramme zu erzielen.
- Zeta Marketing Platform recognized as a Leader in Forrester Wave report
- Highest score in Current Offering category
- Highest possible scores in 13 of 22 criteria
- Strong focus on AI and personalization capabilities
- Detailed product roadmap for generative AI tools
- None.
Insights
Zeta Global's recognition as a Leader in Forrester's Wave report is a significant milestone for the company. This accolade could potentially boost investor confidence and attract new clients. The ZMP's highest score in the Current Offering category and top marks in 13 out of 22 criteria demonstrate its strong market position.
However, investors should note that while this recognition is positive, it doesn't directly translate to financial performance. The real test will be whether Zeta can capitalize on this recognition to drive revenue growth and market share expansion. The company's focus on AI and personalization aligns with current market trends, which could be a key differentiator in the competitive marketing technology landscape.
Zeta's AI-powered Marketing Cloud represents a significant technological advancement in the marketing industry. The platform's ability to unify identity, intelligence and activation is particularly noteworthy. The high scores in criteria such as Artificial Intelligence, Personalization and Legacy Tech Integration indicate a robust and versatile solution.
The mention of a detailed product roadmap including generative AI tools suggests Zeta is well-positioned for future innovation. This forward-thinking approach could help Zeta maintain its competitive edge. However, as AI rapidly evolves, Zeta will need to continuously innovate to stay ahead. Investors should monitor Zeta's R&D investments and new feature rollouts to gauge its ability to maintain technological leadership.
While Forrester's recognition is positive for Zeta Global, it's important to consider the financial implications. The report suggests Zeta is well-positioned in a market undergoing a "Replacement Cycle," which could present significant growth opportunities. However, investors should look for evidence of this translating into tangible financial results.
Key financial metrics to watch include revenue growth rate, customer acquisition costs and profit margins. Zeta's ability to leverage its leadership position to improve these metrics will be crucial. Additionally, as AI investments can be capital-intensive, monitoring the company's cash flow and R&D expenses will be important to ensure sustainable growth. Investors should also consider how Zeta's valuation compares to peers in light of this recognition.
Highest possible scores received in 13 of 22 criteria, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap
As the landscape shifts from last generation workflow-based solutions to more integrated, AI-powered technologies, enterprises are unlocking new levels of efficiency, effectiveness and innovation with Zeta. According to the Forrester report, “Zeta’s products and services focus on enabling marketers to know and do more” as CMOs aim to do more with less, lowering their total cost of ownership and accelerating growth for their business.
Furthermore, with AI at the core, the ZMP is solving CMOs' most complex problems today and establishing a clear vision for better marketing outcomes tomorrow. In the report, Forrester notes that “Zeta’s detailed product roadmap [includes] building generative AI tools that improve workflow, message composition, and digital asset management,” which we believe highlights our platform’s innovation in intelligence.
Zeta Global Co-Founder, Chairman, and CEO, David A. Steinberg stated, "We are honored to be recognized as a Leader in the Forrester report. Seven years ago we made a bet that the combination of proprietary data and AI would transform marketing. Today, Marketing as a capability is at the front lines of the AI revolution as enterprises seek to deepen connections with consumers, achieve higher ROI on their marketing programs today and spearhead innovation for tomorrow. We believe we are in the early stages of a Replacement Cycle and will continue to invest to become the platform CMOs require to drive profitable growth.”
The ZMP achieved the highest possible scores in 13 of 22 total criteria, including Personalization, Preference Management, Deliverability, Privacy, and Legacy Technology Integration, among others.
“Modern marketers understand that evolving consumer interactions demand new technologies and tools to enhance personalized experiences,” said Christian Monberg, Chief Technology Officer and Head of Product at Zeta. “For many organizations, this is a significant paradigm shift, but Zeta has helped usher in this new era through our intelligence-powered platform. I am proud that the ZMP has been recognized by Forrester, which is a testament for us to our investments in technology and the work achieved by our determined teams.”
Other highlights from the report include:
- “Zeta Global stands out with a solution that suits the most type of marketers.”
- “Zeta’s current offering leads our study because it can personalize send-time, delivery frequency, channel, as well as content, product, offer and subject line.”
- “Zeta’s detailed product roadmap links planned developments to its vision to make sophisticated marketing simple.”
- “Reference customers say to expect a partnership, not just a software company [with Zeta].”
For more information, please Download The Forrester Wave™: Email Marketing Service Providers, Q3 2024 full report here or visit www.zetaglobal.com for more information.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Source: Zeta Global
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