ZENVIA launches Marketing Campaign Manager solution
Zenvia Inc. (NASDAQ: ZENV) has launched its new marketing campaign product, ZENVIA Campaign, aiming to streamline multichannel communication for companies in Latin America. This innovative tool enables brands to manage marketing campaigns through various channels, improving customer engagement and experience. The rollout begins in Brazil, with plans to expand across Latin America by Q2 2022. The launch aligns with Zenvia's strategy of organic growth by enhancing its SaaS offerings.
- Launch of ZENVIA Campaign enhances multichannel marketing capabilities.
- Improves customer engagement through integrated communication channels.
- Strategic rollout in Brazil with expansion plans in Latin America.
- Dependence on successful execution of international expansion plans.
- Market competition may hinder growth and market share.
ZENVIA Campaign tracks multichannel journeys in one easy-to-use interface
SÃO PAULO, April 7, 2022 /PRNewswire/ -- Zenvia Inc. ("ZENVIA" or "Company") (NASDAQ: ZENV), the leading cloud-based CX communications platform in Latin America empowering companies to transform their existing communications with end customers along their life cycle, today announced the launch of its new marketing campaign product, ZENVIA Campaign.
Managing marketing campaigns across various channels is a task that can be difficult for many companies. That's the reason behind the launching of ZENVIA Campaign. Unlike other tools on the market, this feature was developed to offer multichannel communication throughout the entire user journey. Companies can now interact with consumers using a combination of direct and indirect channels, allowing users to react to the brand's actions in the channel they are most active in, effectively contributing to the campaign's success.
For example, companies can initiate the first contact through WhatsApp and preset another message at a scheduled period to be sent through a different available channel. "This flow prevents the user from becoming saturated, contributing to a better experience. It is possible to orchestrate the journey so that messages always arrive at the most opportune moment. With the possibility of integrating different channels, the campaign also becomes more efficient," explains Bruno Tonetto, head of ZENVIA Campaign business unit.
ZENVIA Campaign also allows to manage the contact base within the platform, regardless of the channel used. Companies will be able to exclude and include new consumers in a list, making it easier to segment the target audience at a particular stage of the campaign. This feature offers autonomy to managers, as they can select customer profiles for a specific channel and, later on, include or exclude them from the automation rules.
The launch is aligned to ZENVIA's strategy of leveraging organic growth through the introduction of new SaaS products to its growing client base. ZENVIA Campaign is first being introduced in the Brazilian market and will be rolled out to Latin American countries until the end of the second quarter of 2022.
ZENVIA is driven by the purpose of empowering companies to create unique experiences for customer communications through its unified end-to-end platform. ZENVIA empowers companies to transform their existing customer communications from non-scalable, physical, and impersonal interactions into highly scalable, digital first and hyper contextualized experiences across the customer journey. ZENVIA's unified end-to-end CX communications platform provides a combination of (i) SaaS focused on campaigns, sales teams, customer service and engagement, (ii) tools, such as software application programming interfaces, or APIs, chatbots, single customer view, journey designer, documents composer and authentication, and (iii) channels, such as SMS, Voice, WhatsApp, Instagram and Webchat. Its comprehensive platform assists customers across multiple use cases, including marketing campaigns, customer acquisition, customer onboarding, warnings, customer services, fraud control, cross-selling and customer retention, among others. ZENVIA's shares are traded on Nasdaq, under the ticker ZENV.
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Zenvia's control.
Zenvia's actual results could differ materially from those stated or implied in forward-looking statements due to several factors, including but not limited to: our ability to innovate and respond to technological advances, changing market needs and customer demands, our ability to successfully acquire new businesses as customers, acquire customers in new industry verticals and appropriately manage international expansion, substantial and increasing competition in our market, compliance with applicable regulatory and legislative developments and regulations, the dependence of our business on our relationship with certain service providers, among other factors.
Contacts
Investor Relations Shay Chor Fernando Schneider | Media Relations – Danthi Comunicações Carla de Azevedo | (+55 21) 99361-1422 | carla@danthicomunicações.com.br Gabriel Martins | (+55 21) 98388-4801 | gabriel@danthicomunicações.com.br |
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SOURCE Zenvia
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