DeepIntent and Everyday Health Group Partner to Offer Exclusive Access to Premium Health Segments and Advanced Targeting
DeepIntent, a health advertising platform, and Everyday Health Group (EHG), a leading provider of consumer, patient, and provider education, have announced a strategic partnership. This collaboration will offer agencies and brands priority access to a powerful, health-focused platform with premium, trusted, and reviewed health content.
The partnership aims to enhance brand-audience connections while providing a competitive advantage in the evolving marketplace. It includes first-look access to EHG's premium inventory, allowing health marketers to efficiently reach qualified audiences across top-tier properties like Everyday Health, BabyCenter, and MedPage Today. The companies plan to create enhanced targeting through EHG-branded audience segments and jointly develop audiences with combined data for improved campaign performance.
DeepIntent, una piattaforma di pubblicità nel settore della salute, e Everyday Health Group (EHG), un fornitore leader di formazione per consumatori, pazienti e operatori sanitari, hanno annunciato una partnership strategica. Questa collaborazione offrirà ad agenzie e marchi accesso prioritario a una potente piattaforma focalizzata sulla salute, con contenuti sanitari premium, affidabili e recensiti.
La partnership ha l'obiettivo di migliorare le connessioni tra brand e pubblico, offrendo al contempo un vantaggio competitivo nel mercato in evoluzione. Include accesso in anteprima all'inventario premium di EHG, consentendo ai marketer del settore sanitario di raggiungere in modo efficiente pubblici qualificati attraverso proprietà di alto livello come Everyday Health, BabyCenter e MedPage Today. Le aziende pianificano di creare targeting avanzato attraverso segmenti di pubblico brandizzati EHG e sviluppare congiuntamente pubblici con dati combinati per migliorare le performance delle campagne.
DeepIntent, una plataforma de publicidad en salud, y Everyday Health Group (EHG), un proveedor líder de educación para consumidores, pacientes y proveedores, han anunciado una asociación estratégica. Esta colaboración ofrecerá a agencias y marcas acceso prioritario a una potente plataforma centrada en la salud con contenido de salud premium, confiable y revisado.
La asociación tiene como objetivo mejorar las conexiones entre marcas y audiencias, al tiempo que proporciona una ventaja competitiva en un mercado en evolución. Incluye acceso preferente al inventario premium de EHG, lo que permite a los comercializadores de salud llegar de manera eficiente a audiencias calificadas a través de propiedades de primer nivel como Everyday Health, BabyCenter y MedPage Today. Las empresas planean crear segmentación avanzada a través de segmentos de audiencia de marca EHG y desarrollar conjuntamente audiencias con datos combinados para mejorar el rendimiento de las campañas.
DeepIntent, 건강 광고 플랫폼,과 Everyday Health Group(EHG), 소비자, 환자 및 제공자 교육의 선두 제공업체가 전략적 파트너십을 발표했습니다. 이 협업은 에이전시와 브랜드에 프리미엄 건강 콘텐츠에 대한 우선 접근을 제공하는 강력한 건강 중심 플랫폼을 제공합니다.
파트너십의 목적은 브랜드와 청중 간의 연결을 향상시키고 진화하는 시장에서 경쟁 우위를 제공하는 것입니다. 여기에는 EHG의 프리미엄 인벤토리에 대한 우선 접근이 포함되어 있어, 건강 마케터가 Everyday Health, BabyCenter 및 MedPage Today와 같은 고급 속성을 통해 자격을 갖춘 청중에게 효율적으로 도달할 수 있습니다. 두 회사는 EHG 브랜디드 오디언스 세그먼트를 통해 향상된 타깃팅을 생성하고 향상된 캠페인 성과를 위해 결합된 데이터로 함께 청중을 개발할 계획입니다.
DeepIntent, une plateforme de publicité dans le domaine de la santé, et Everyday Health Group (EHG), un fournisseur de premier plan d'éducation pour les consommateurs, les patients et les prestataires, ont annoncé un partenariat stratégique. Cette collaboration proposera aux agences et aux marques un accès prioritaire à une plateforme puissante centrée sur la santé, avec des contenus de santé de qualité, fiables et examinés.
Ce partenariat vise à améliorer les connexions entre la marque et le public tout en offrant un avantage concurrentiel sur un marché en évolution. Il comprend un accès anticipé à l'inventaire premium d'EHG, permettant aux spécialistes du marketing de la santé d'atteindre de manière efficace des audiences qualifiées à travers des propriétés de premier plan telles que Everyday Health, BabyCenter et MedPage Today. Les entreprises prévoient de créer un ciblage amélioré grâce à des segments d'audience de marque EHG et de développer conjointement des audiences avec des données combinées pour améliorer les performances des campagnes.
DeepIntent, eine Gesundheitswerbeplattform, und die Everyday Health Group (EHG), ein führender Anbieter von Verbraucher-, Patienten- und Anbieteraufklärung, haben eine strategische Partnerschaft angekündigt. Diese Zusammenarbeit wird Agenturen und Marken priorisierten Zugang zu einer leistungsstarken, gesundheitsfokussierten Plattform mit hochwertigen, vertrauenswürdigen und überprüften Gesundheitsinhalten bieten.
Die Partnerschaft zielt darauf ab, die Verbindungen zwischen Marken und Publikum zu verbessern und einen Wettbewerbsvorteil im sich entwickelnden Markt zu bieten. Sie umfasst Vorratszugang zu EHGs Premium-Inventar, das es Gesundheitsmarketers ermöglicht, qualifizierte Zielgruppen effizient über Top-Eigentum wie Everyday Health, BabyCenter und MedPage Today zu erreichen. Die Unternehmen planen, verbessertes Targeting durch EHG-markenbasierte Zielgruppensegmente zu schaffen und gemeinsam Zielgruppen mit kombinierten Daten zu entwickeln, um die Kampagnenleistung zu verbessern.
- Strategic partnership between DeepIntent and Everyday Health Group
- Priority access to premium, trusted health content for agencies and brands
- Enhanced targeting capabilities through EHG-branded audience segments
- Access to top-tier health properties like Everyday Health and BabyCenter
- Potential for improved campaign performance through joint data utilization
- None.
Insights
This partnership between DeepIntent and Everyday Health Group (EHG) is a strategic move in the health advertising sector. It combines DeepIntent's advanced DSP platform with EHG's premium health content, potentially creating a powerful synergy in the market. The collaboration aims to offer enhanced targeting capabilities and first-look access to premium inventory, which could give advertisers a significant edge.
From an investor's perspective, this could lead to increased market share and revenue growth for both companies. The partnership addresses the growing demand for personalized yet privacy-compliant advertising in the health sector, which is increasingly important in today's regulatory environment. However, the real test will be in the execution and adoption rates among agencies and brands. Keep an eye on future reports for indicators of success, such as client acquisition rates and campaign performance metrics.
The technical implications of this partnership are noteworthy. By integrating EHG's premium content and data with DeepIntent's DSP platform, they're creating a more robust and efficient advertising ecosystem for health marketers. This integration could potentially lead to improved AI-driven targeting and more accurate audience segmentation.
The mention of developing joint audiences with data from both companies suggests a significant enhancement in data capabilities. This could result in more precise engagement and improved campaign performance, which is important in the competitive digital advertising landscape. However, the success of this integration will depend on the seamlessness of data flow between the two platforms and the effectiveness of their combined algorithms. Investors should monitor for any announcements regarding technological advancements or improvements in campaign metrics resulting from this partnership.
The partnership enhances DeepIntent's platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers' campaign performance
"As one of the most visited and trusted consumer health authorities available, partnering with Everyday Health Group was an easy decision," said Chris Paquette, CEO of DeepIntent. "This collaboration aligns our commitment to providing safe, expansive, premium, and endemic inventory, ensuring our clients can effectively reach and engage health-conscious audiences with precision."
In addition to first-look access to EHG's premium inventory, the partnership will enable health marketers to efficiently reach qualified audiences across top-tier properties, including Everyday Health, BabyCenter, WhatToExpect, MedPage Today and EHG's Trusted Care Access Portfolio (TCAP) of leading medical center sites, along with future audience and measurement products. The two organizations plan to create enhanced targeting through EHG-branded audience segments and to jointly develop audiences with data from the two companies, which will allow for precise engagement with health-focused users for improved campaign performance. The platform will support both Managed Service and Self-Service transactions.
"Everyday Health Group is excited to partner with DeepIntent to bring our vast health inventory and data to a broader audience," said Tom Carr, SVP, Media & Data Strategy, Everyday Health Group. "DeepIntent's expertise as the leading health data and intelligence provider, combined with their robust DSP, will allow us to deliver more impactful and innovative solutions that drive results and effectively connect brands with health-conscious consumers and time-constrained HCPs."
For more information, visit DeepIntent.com and EverydayHealthGroup.com.
About DeepIntent
DeepIntent is the health advertising platform marketers trust to drive effective campaigns. Purpose-built for healthcare and privacy-safe, the DeepIntent platform unites media, identity, and clinical data to produce industry-defining health intelligence. Consistently proven to deliver real-world results based on real-time optimization, the DeepIntent platform powers more than 600 pharmaceutical brands and all the leading healthcare agencies to innovate, differentiate, and reach their audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
About Everyday Health Group
The Everyday Health Group (EHG) is a recognized leader in patient and provider education attracting an engaged audience of over 81 million health consumers and over 890,000
Everyday Health Group is a division of Ziff Davis, Inc. (NASDAQ: ZD).
Press Contacts
Stefanie DeSantis
stefanie.desantis@deepintent.com
Chris Shattuck
chris.shattuck@finnpartners.com
404-502-6755
FINN Partners on behalf of DeepIntent
Janice Dehn
Jdehn@everydayhealthgroup.com
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SOURCE DeepIntent
FAQ
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