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Zillow reveals 2024's most popular - and most unusual - home searches

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Zillow has revealed insights from its AI-powered natural language search feature for 2024, showing diverse home-search trends across the United States. Ranch-style homes emerged as the most searched property type, followed by lakeside properties and duplexes. The data showed regional variations, with pools being among the top three searches in 38 states and garages appearing in the top searches for 46 states.

Notable geographic trends emerged with coastal states prioritizing pools, while colder states focused on practical features like garages. The search data also revealed unique preferences, with some users looking for unusual features like roller coasters and laser tag facilities. Popular points of interest included Myrtle Beach, Lake Tahoe, and Long Island, reflecting a strong interest in waterfront locations.

Zillow ha rivelato intuizioni dalla sua funzionalità di ricerca basata su intelligenza artificiale per il 2024, mostrando diverse tendenze nella ricerca di case negli Stati Uniti. Le case in stile ranch sono emerse come il tipo di proprietà più cercato, seguite da proprietà in riva al lago e duplex. I dati hanno mostrato variazioni regionali, con le piscine tra le prime tre ricerche in 38 stati e i garage tra le ricerche principali per 46 stati.

Trend geografici notevoli sono emersi con gli stati costieri che danno priorità alle piscine, mentre gli stati più freddi si concentrano su caratteristiche pratiche come i garage. I dati di ricerca hanno anche rivelato preferenze uniche, con alcuni utenti alla ricerca di caratteristiche insolite come montagne russe e strutture di laser tag. I punti di interesse popolari includevano Myrtle Beach, Lake Tahoe e Long Island, riflettendo un forte interesse per le località fronte acqua.

Zillow ha revelado información de su función de búsqueda de lenguaje natural impulsada por IA para 2024, mostrando diversas tendencias de búsqueda de casas en los Estados Unidos. Las casas estilo rancho surgieron como el tipo de propiedad más buscado, seguidas de las propiedades junto al lago y los dúplex. Los datos mostraron variaciones regionales, con las piscinas entre las tres búsquedas principales en 38 estados y los garajes entre las búsquedas principales en 46 estados.

Tendencias geográficas notables surgieron con los estados costeros priorizando las piscinas, mientras que los estados más fríos se centraron en características prácticas como los garajes. Los datos de búsqueda también revelaron preferencias únicas, con algunos usuarios buscando características inusuales como montañas rusas y instalaciones de laser tag. Los puntos de interés populares incluían Myrtle Beach, Lake Tahoe y Long Island, reflejando un gran interés en las ubicaciones frente al agua.

Zillow는 2024년 AI 기반 자연어 검색 기능의 통찰력을 공개하며 미국 전역의 다양한 주택 검색 트렌드를 보여주었습니다. 랜치 스타일 주택이 가장 많이 검색된 주택 유형으로 나타났으며, 그 뒤를 이어 호수 근처의 부동산과 듀플렉스가 뒤따랐습니다. 데이터는 지역별 변화를 보여주었으며, 38개 주에서 수영장이 상위 3위 검색 중 하나였고, 46개 주에서는 차고가 상위 검색에 나타났습니다.

주목할 만한 지리적 트렌드는 해안 주들이 수영장을 우선시하는 반면, 추운 주들은 차고와 같은 실용적인 기능에 집중하는 것으로 나타났습니다. 검색 데이터는 또한 일부 사용자가 롤러코스터와 레이저 태그 시설과 같은 특이한 기능을 찾고 있다는 독특한 선호도를 드러냈습니다. 인기 있는 관심 지점에는 Myrtle Beach, Lake TahoeLong Island가 포함되어 있어 수변 위치에 대한 강한 관심을 반영하고 있습니다.

Zillow a révélé des informations sur sa fonction de recherche par langage naturel alimentée par IA pour 2024, montrant diverses tendances de recherche de logement à travers les États-Unis. Les maisons de style ranch se sont révélées être le type de propriété le plus recherché, suivies par les propriétés au bord du lac et les duplex. Les données ont montré des variations régionales, avec des piscines figurant parmi les trois recherches les plus populaires dans 38 États et des garages apparaissant parmi les recherches principales dans 46 États.

Des tendances géographiques notables ont émergé, montrant que les États côtiers privilégient les piscines, tandis que les États plus froids se concentrent sur des caractéristiques pratiques comme les garages. Les données de recherche ont également révélé des préférences uniques, certains utilisateurs recherchant des caractéristiques inhabituelles telles que des montagnes russes et des installations de laser tag. Les points d'intérêt populaires comprenaient Myrtle Beach, Lake Tahoe et Long Island, reflétant un fort intérêt pour les locations au bord de l'eau.

Zillow hat Erkenntnisse aus seiner KI-gestützten Suchfunktion für 2024 preisgegeben und zeigt vielfältige Trends bei der Haussuche in den Vereinigten Staaten. Ranch Häuser waren der am häufigsten gesuchte Immobilientyp, gefolgt von Immobilien am See und Doppelhäusern. Die Daten zeigten regionale Unterschiede, wobei Pools in 38 Bundesstaaten zu den drei häufigsten Suchanfragen gehörten und Garagen in 46 Bundesstaaten zu den häufigsten Suchanfragen auftauchten.

Bemerkenswerte geografische Trends zeigten, dass Küstenstaaten Pools priorisierten, während kühlere Staaten auf praktische Eigenschaften wie Garagen fokussiert waren. Die Suchdaten zeigten auch einzigartige Vorlieben, wobei einige Nutzer nach ungewöhnlichen Merkmalen wie Achterbahnen und Laser Tag Einrichtungen suchten. Beliebte Sehenswürdigkeiten beinhalteten Myrtle Beach, Lake Tahoe und Long Island, was ein starkes Interesse an waterfront-Lokationen widerspiegelt.

Positive
  • Enhanced AI-powered natural language search feature implementation
  • Wide geographic coverage of search data providing market insights
  • Strong user engagement demonstrated through diverse search patterns
Negative
  • None.

Insights

Zillow's 2024 search data analysis reveals critical shifts in consumer behavior but lacks direct market impact. While interesting from a demographic perspective - showing strong interest in ranch-style homes, pools and garages across multiple states - this information primarily serves as a marketing tool rather than market-moving news.

The AI-powered natural language search feature demonstrates Zillow's technological advancement, yet the article focuses on consumer search patterns rather than business performance metrics or revenue impact. For investors, the lack of financial data or strategic business implications makes this news largely observational rather than actionable.

The data could be valuable for long-term market analysis and understanding regional real estate preferences, but it doesn't provide immediate stock-moving catalysts or material changes to Zillow's business model or financial outlook.

Natural language search reveals insights into how people searched for homes this year

SEATTLE, Dec. 20, 2024 /PRNewswire/ -- From barns to laser tag, Zillow® AI-powered natural language search revealed 2024's unique home-search trends, offering a window into what Americans wanted in their next home.

This year, Zillow enhanced its natural language search feature, allowing home shoppers to search for their next home as naturally as they would speak to family or friends. Buyers and renters can use everyday language instead of preset filters to search by commute time, affordability and nearby schools or points of interest. This new feature showed what Americans were prioritizing in their home search this year.

Most-searched-for home attributes
This year's top home-search trends highlighted a preference for variety and character in housing. Ranch and ranch-style homes led the way for their charm and single-story convenience, while modern and Mid-Century Modern designs also made an appearance farther down the list.

Scenic escapes, like lakeside retreats and cabins, along with unique options, like "barndominiums" and horse properties, weren't far behind. There has been growing interest in flexible living spaces, with duplexes and lofts rising in popularity. Typical features like garages and patios continued to be in high demand, showing that homeowners have been blending practicality with personal style. Check out the most-searched home attributes:

  1. Ranch (ranch style)
  2. Lake
  3. Duplex (duplexes)
  4. Cabin (cabins)
  5. Farms
  6. Acreage
  7. Garage
  8. Loft
  9. Luxury
  10. Furnished

Top search terms by state showed home shoppers everywhere had a lot in common …
The top home-search terms by state indicated how geography, lifestyle and climate shaped what people wanted in their homes, and also how many home shoppers shared priorities. In states like California, Florida and Texas, "pool" topped the list. Meanwhile, practical features like "garage" or "ranch" homes were the most-searched terms in colder or more rural states, like Alaska, North Dakota and Wyoming.

"Pool" was among the three most common searches in 38 states this year, while "garage" made the list in 46 states. Alabama, Connecticut, South Carolina and Tennessee all shared the same top three search terms: "pool," "garage" and "lake," in that order. Coastal California and Indiana saw the most shoppers seeking places that "allow small dogs."

Still, home shoppers in some states had distinct preferences. Maine was the only state where "farms" cracked the top three in search criteria; it was the same with "backyard" for Mississippi shoppers.

… but some were seeking a more fun and customized home to buy
Some searches trekked off the beaten path. One Colorado home shopper looked for a "roller coaster," while another in Michigan was keen on a home with "laser tag." If the home shopper who searched all over the country for a "party barn" found what they were looking for, their house could be the place to be in 2025.

And for those embracing the eerie, at least one shopper in each of 22 states was hunting for a "haunted" home, while home shoppers in Illinois, Ohio and Oregon opted for something less intense — a "spooky" house.

Locations for every lifestyle
The desire for theme park rides and ghostly roommates might be rare, but there are lifestyle trends that pull plenty of people together — and to certain areas of the country.

  • Outdoor and nature enthusiasts may have found paradise in states such as Michigan, Hawaii, Idaho, North Carolina and Alaska. Home buyers in these states searched for features such as "lake," "beachfront" and "cabin."
  • Meanwhile, home shoppers in New York, Pennsylvania and Georgia prioritized listings that included "downtown," "loft" and "high rise," showing a desire for city living.
  • For the pet-obsessed, pet parents were also on the move, with Arizona, Tennessee, Florida and Colorado topping the list in searches for homes that were "pet-friendly" and homes with a "barn," to accommodate their four-legged family members.
  • For some, luxury living was a must. In states like California, New Jersey, Texas and Nevada, home buyers were pursuing properties characterized as "luxury," or as having "mansion" or "views."

Top point-of-interest searches
This year, home shoppers gravitated toward scenic retreats and waterfront destinations as their top points of interest.

Myrtle Beach, South Carolina; Lake Tahoe, Nevada; and Long Island, New York, topped the list, along with lakeside favorites Lake Minnetonka, Minnesota; Lake of the Ozarks, Missouri; and Smith Mountain Lake, Virginia. Other popular spots included Flathead Lake, Montana; Lake Oconee, Georgia; and Amelia Island, Florida.

For home shoppers looking for less barn and more concrete jungle: StreetEasy's 2024 Year in Review
According to StreetEasy®, Zillow's New York City brand, New Yorkers were focused on what's inside their apartment building just as much as what's outside of it. Renters and buyers shopping for their homes on StreetEasy sought amenities that meant they could do more without leaving home, which is a trend StreetEasy expects to continue next year. In-unit laundry remained a top priority, while pet-friendly spaces and outdoor areas saw demand surging.

About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing, and renting experiences.

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a Zillow affiliate.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/zillow-reveals-2024s-most-popular--and-most-unusual--home-searches-302336887.html

SOURCE Zillow, Inc.

FAQ

What were the top 3 most searched home attributes on Zillow (ZG) in 2024?

The top three most searched home attributes on Zillow in 2024 were Ranch/ranch style homes, lake properties, and duplexes.

How many states showed 'pool' as a top 3 search term on Zillow (ZG) in 2024?

Pools were among the top three most common searches in 38 states during 2024.

What were the top waterfront destinations searched on Zillow (ZG) in 2024?

The top waterfront destinations searched were Myrtle Beach (SC), Lake Tahoe (NV), and Long Island (NY).

Which states shared identical top 3 search terms on Zillow (ZG) in 2024?

Alabama, Connecticut, South Carolina, and Tennessee shared the same top three search terms: pool, garage, and lake, in that order.

What unique home features did users search for on Zillow (ZG) in 2024?

Some unique searches included homes with roller coasters in Colorado, laser tag facilities in Michigan, and party barns across the country.

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