CORRECTION -- Liquid Media Launches Blockchain Framework during 2022 Sundance Film Festival
Liquid Media Group Ltd. (Nasdaq: YVR) has announced the launch of its first blockchain film streaming event featuring the documentary Angst during the 2022 Sundance Film Festival. The screening will utilize the Eluvio Content Fabric and includes NFT access to a 'Creative Coping Toolkit' aimed at mental health awareness. A virtual panel on January 21 will discuss the film's impact and the opportunities blockchain technology offers independent creators. CEO Ron Thomson emphasized the potential of blockchain for decentralized distribution, engaging audiences, and monetization of content.
- Launch of blockchain film streaming platform could increase visibility and revenue opportunities.
- Engagement with audiences through NFTs may drive community and user involvement.
- Potential disruption of traditional distribution models could benefit independent creators.
- Reliance on the success of a single documentary may pose risks if audience engagement is low.
- Vulnerability to market volatility in the burgeoning blockchain and NFT sectors could affect business.
Includes Film Streaming Hosted on the Eluvio Content Fabric with Community NFTs
In a release issued under the same headline earlier today by Liquid Media Group Ltd. (the “Company,” “Liquid Media” or “Liquid”) (Nasdaq: YVR), please note that the dateline of the release should be VANCOUVER, British Columbia, not VANCOUVER, British Columba as previously stated. The corrected release follows:
VANCOUVER, British Columbia, Jan. 05, 2022 (GLOBE NEWSWIRE) -- Liquid Media Group Ltd. (the “Company,” “Liquid Media” or “Liquid”) (Nasdaq: YVR) is pleased to announce the launch of its first blockchain film streaming with a slate of digital panel presentations during the upcoming hybrid 2022 Sundance Film Festival (“Sundance”). Sundance is the largest and most prestigious annual independent film festival in the United States.
Hosted via the Eluvio-Liquid Media blockchain framework, the original documentary film “Angst,” produced by iNDIEFLIX CEO Scilla Andreen and designed to raise awareness around anxiety, will be streamed on-demand for a limited time via Eluvio's Content Fabric and Liquid’s next-generation supply chain, following the festival. This global screening and NFT event will engage with global audiences. It will also provide blockchain-based community access to Angst's “Creative Coping Toolkit,” which is designed to open up conversation and provide resources to help address mental health challenges in our communities.
To introduce the “Angst” streaming, Liquid is planning to host a virtual panel conversation during Sundance on January 21, 2022 at 2PM MT. During the panel, Andreen will discuss the documentary and its impact, and explain the important contents of the Angst toolkit, which purchasers will access via NFT Tokens.
“Liquid’s blockchain approach and business solution engine are here to disrupt the industry and enhance the way independent creators establish community engagement and bring their content to screens of all sizes and types,” said Ron Thomson, CEO of Liquid Media. “We are especially excited that our screening of ‘Angst’ will showcase the incredible ways that independents can leverage blockchain technology and NFTs to reach new audiences, achieve lower-cost, decentralized distribution, sell merchandise and other special access experiences, and broadcast directly to fans on their own terms.”
In tandem, Liquid will host a panel in partnership with DEADLINE, during The Sundance Film Festival, addressing the future of Entertainment on the Blockchain, NFTs for the entertainment industry, and the possibilities this technology brings to independent producers. Key panelists include Eluvio founder and CEO Michelle Munson, Greenfish.io Managing Director Tracie Mitchell, iNDIEFLIX founder and CEO Scilla Andreen, and Liquid CEO Ron Thomson.
Thomson continues, “Liquid is delivering a professional approach empowering independents with an entire strategy for leveraging the blockchain to engage with and monetize their global audiences. The Liquid solution has been meticulously constructed to serve the needs of independents. Sundance is a pivotal event for its unveiling, and we are thrilled to be showcasing our cutting-edge blockchain capabilities with Eluvio.”
“We are looking forward to Liquid's virtual participation during Sundance,” said Joshua Jackson, Chairman of Liquid. “Together, Liquid Media’s family of companies and partners empower diverse communities of independent storytellers by providing solutions to their most common problems, and providing tools for the inception, financing and monetization of great stories across media.”
Liquid’s premiere during Sundance follows the Company’s successful industry unveiling at the 2021 Toronto International Film Festival (“TIFF”) where Liquid hosted a star-studded “Big Splash” TIFF gala, which continues to garner global media coverage. The gala event capped off a weekend of TIFF panel presentations where Jackson, Thomson and other members of the Liquid Media family of companies shared their expertise on topics ranging from streaming in the new world, financing for independents and harnessing the power of media for social good.
About Eluvio
Eluvio is transforming the management, distribution, and economics of premium digital content. The Eluvio Content Fabric is a utility blockchain network for owner-controlled storage, distribution, and monetization of digital content at scale. It provides live and file-based content publishing, transcoding, packaging, sequencing, and dynamic and static distribution, and minting of derivative NFTs for all ranges of content experiences. Customers of Eluvio include FOX, MGM Studios, SONY Pictures, and others. Eluvio LIVE, powered by the Eluvio Content Fabric, provides ticketed streaming events and media marketplaces from global artists including the Black Eyed Peas, Rita Ora, and others. Eluvio is led by Emmy Award-winning technologists, Michelle Munson and Serban Simu, founders and inventors of Aspera, a pioneer in digital video transport technology that was acquired by IBM, and a core team of innovators. Based in Berkeley, California, Eluvio has received numerous industry awards including the prestigious 2020 Engineering Excellence Award by the Hollywood Professional Association. https://live.eluv.io
About Greenfish.io
Greenfish.io is an established Eluvio technology integration partner. Greenfish.io uses the Content Fabric to build market leading applications and provide business transformation services for media organisations. This includes ‘Green Directory’ - a digital identity solution which enables content owners, creatives and service providers to establish secure business relationships.
Based in London, UK - Greenfish.io was founded by Director – Tracie Mitchell. Tracie has over 25 years’ experience as a media technologist, defining products, solutions and operating models for many of the world’s leading media organisations including Sony, Disney, American Broadcasting Company, Twofour54, and the BBC.
About Liquid Media’s iNDIEFLIX:
A Liquid Media Group company, iNDIEFLIX Group Inc. is a global 'edutainment' streaming service that creates, promotes and supports social impact films to create positive change in the world.
Additional information is available at www.iNDIEFLIX.com
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About Liquid Media Group Ltd.
Liquid Media Group Ltd. (Nasdaq: YVR) is a business solutions company empowering independent IP creators. Liquid’s end-to-end solution will enable professional video (film/TV and streaming) creation, packaging, financing, delivery, and monetization, empowering IP creators to take their professional content from inception through the entire process to monetization.
Additional information is available at www.LiquidMediaGroup.co.
Further information:
Primoris Group Inc.
+1 (416) 489-0092
pg@liquidmediagroup.co
Media requests:
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Adam Bello
Media & Analyst Relations Manager
Primoris Group Inc.
+1 (416) 489-0092 x 226
media@primorisgroup.com
Industry
Jane Owen
Jane Owen PR
+1 (323) 819-1122
jane@janeowenpr.com
Cautionary Note Regarding Forward-Looking Statements
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are typically identified by words such as: "believe", "expect", "anticipate", "intend", "estimate", "potentially" and similar expressions, or are those, which, by their nature, refer to future events. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Such factors include, but are not limited to: developments related to the COVID-19 pandemic, regulatory actions, market prices, continued availability of capital and financing, and general economic, market or business conditions, as well as additional risks disclosed in the Company’s annual and quarterly financial reports available at www.sedar.com. Investors are cautioned that any such statements are not guarantees of future performance and actual results or developments may differ materially from those projected in the forward-looking statements. Forward-looking statements are based on the beliefs, estimates and opinions of the Company's management on the date the statements are made. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
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