Yum China's Little Sheep and Huang Ji Huang mark respective 25th and 20th anniversaries with new store formats and new store openings
Yum China's Chinese Dining Business Unit, managing Little Sheep and Huang Ji Huang brands, celebrates significant milestones in 2024 with new store openings and innovative formats. Nine new Little Sheep stores were launched in May 2024 across various Chinese cities, and the brand made its return to the U.S. market in March 2024 at the American Dream Meadowlands in New Jersey. Domestically, Little Sheep introduced one-person hotpot modules. Huang Ji Huang unveiled a new logo, store design, and brand strategy to enhance its market position. Yum China aims to reach around 800 Chinese dining stores by mid-2024, leveraging economies of scale and food innovation to ensure high customer standards and operational efficiency.
- Nine new Little Sheep stores added in China in May 2024.
- Little Sheep re-entered U.S. market in March 2024 with a new store in New Jersey.
- Introduction of new store formats, including one-person hotpot modules.
- Huang Ji Huang launched a new logo, updated store design, and brand strategy.
- Yum China aims for about 800 Chinese dining stores by mid-2024.
- Enhanced economies of scale and stronger food innovation capabilities.
- None.
In May 2024 alone, nine new Little Sheep stores were added in multiple first-, second-, and third-tier cities across
Huang Ji Huang is also poised to extend its presence both within
The Little Sheep and Huang Ji Huang brands mark their 25th and 20th anniversaries respectively this year. Under Yum China's Chinese Dining Business Unit, both brands benefit from enhanced economies of scale and stronger food innovation capabilities which help to achieve a high standard of customer experience and operating efficiencies. Yum China expects its Chinese dining store count to reach approximately 800 by the first half of 2024.
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About Yum China Holdings, Inc.
Yum China is the largest restaurant company in
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SOURCE Yum China Holdings, Inc.
FAQ
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