Yum China and Lavazza Team up to Bring the Automobili Lamborghini and Lavazza Partnership to the China Market
Yum China and Lavazza have announced a new partnership with Automobili Lamborghini to introduce a co-branded iced coffee drink, named LAVAZZA Shakerato, in China starting June 18, 2024.
The drink will be available in three flavors and served in a Lamborghini-themed shaker cup. This collaboration highlights the synergy between Lavazza's coffee expertise and Lamborghini's dynamic spirit.
Consumers participating in the marketing campaign will also receive a co-branded smartphone accessory. The partnership focuses on showcasing Italian excellence through various products, events, and initiatives.
- Introduction of a new co-branded product (LAVAZZA Shakerato) potentially driving sales.
- Partnership with a prestigious brand (Automobili Lamborghini) could enhance brand image.
- Marketing campaign may increase consumer engagement and brand loyalty.
- Release in a major market (China) aligns with strategic growth initiatives.
- -time offer may not lead to long-term revenue growth.
- High marketing costs associated with the campaign could affect profitability.
- Uncertain consumer reception in the competitive Chinese market.
Starting June 18, Lavazza will introduce a limited-time co-branded "LAVAZZA Shakerato" drink with Automobili Lamborghini in
Announced last week, the exciting new Automobili Lamborghini and Lavazza partnership brings together two exponents of Italian excellence in their respective fields — featuring products, events and initiatives that will showcase the two brands' shared dedication to excellence and unique experiences.
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About Yum China Holdings, Inc.
Yum China is the largest restaurant company in
About Lavazza Group
Established in 1895 in
About AUTOMOBILI LAMBORGHINI
Founded in 1963 in Sant'Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury supersports car production. With legendary models like the Miura, Countach and Aventador, and limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry. There are three main models in the current range: Huracán, Urus (the world's first super SUV), and Revuelto (the first V12 HPEV - High Performance Electrified Vehicle). With approximately 2,400 employees, a network of 184 dealers in 54 countries and more than 10,000 vehicles delivered in 2023, Automobili Lamborghini is a global player in the luxury automotive sector. Through the "Direzione Cor Tauri" program, the company has committed itself to a sustainable future, with complete hybridization of the range by the end of 2024. It embodies the mission "Driving humans beyond" and its values: "brave", "unexpected" and "authentic".
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SOURCE Yum China Holdings, Inc.
FAQ
When will the LAVAZZA Shakerato be available in China?
What is the new drink introduced by Yum China and Lavazza?
What will consumers receive if they participate in the marketing campaign?
Which companies are involved in the new partnership announced by Yum China?
What is special about the LAVAZZA Shakerato drink?
