KFC Issues Battle Cry to Tenders Rivals - Introducing NEW Original Recipe® Tenders and Zesty Comeback Sauce from the Original Fried Chicken Brand
KFC has launched new Original Recipe® Tenders, double hand-breaded with their secret blend of 11 herbs and spices. The company is offering a $5 Original Recipe Tenders Box nationwide, which includes three tenders, Secret Recipe Fries, and two signature sauces. KFC has introduced a new Comeback Sauce alongside existing Sticky Chicky and KFC® Sauce options.
To promote the new tenders, KFC is running an ad campaign and offering free samples in select cities. The company is also introducing Cherry Pie Poppers and Cranberry Lemonade as new menu items. Additional deals include a Tenders + Nuggets Family Meal Deal for $24.99 and a 13-day promotion with daily deals for KFC Rewards members from October 19 to October 31.
KFC ha lanciato i nuovi Original Recipe® Tenders, impanati a mano due volte con la loro miscela segreta di 11 erbe e spezie. L'azienda offre un Box Original Recipe Tenders a $5 in tutto il paese, che include tre tenders, patatine Secret Recipe e due salse signature. KFC ha introdotto una nuova Comeback Sauce insieme alle opzioni già esistenti Sticky Chicky e KFC® Sauce.
Per promuovere i nuovi tenders, KFC sta conducendo una campagna pubblicitaria e offrendo campioni gratuiti in alcune città. L'azienda sta anche introducendo Cherry Pie Poppers e Cranberry Lemonade come nuovi articoli nel menu. Tra le offerte aggiuntive, c'è un Pasto Familiare Tenders + Nuggets a $24.99 e una promozione di 13 giorni con offerte giornaliere per i membri di KFC Rewards dal 19 ottobre al 31 ottobre.
KFC ha lanzado los nuevos Original Recipe® Tenders, empanizados a mano dos veces con su mezcla secreta de 11 hierbas y especias. La compañía está ofreciendo una caja de Original Recipe Tenders a $5 a nivel nacional, que incluye tres tenders, papas Secret Recipe y dos salsas exclusivas. KFC ha introducido una nueva Comeback Sauce junto a las opciones existentes de Sticky Chicky y KFC® Sauce.
Para promover los nuevos tenders, KFC está llevando a cabo una campaña publicitaria y ofreciendo muestras gratuitas en ciudades seleccionadas. La compañía también está introduciendo Cherry Pie Poppers y Cranberry Lemonade como nuevos elementos del menú. Ofertas adicionales incluyen un Combo Familiar de Tenders + Nuggets por $24.99 y una promoción de 13 días con ofertas diarias para los miembros de KFC Rewards del 19 de octubre al 31 de octubre.
KFC가 새로운 Original Recipe® Tenders를 출시했습니다. 이 제품은 11가지 비밀 허브와 향신료의 혼합물로 두 번 수제빵을 한 것입니다. 이 회사는 $5 Original Recipe Tenders Box를 전국적으로 제공하며, 이 상자에는 세 개의 텐더, Secret Recipe Fries, 두 개의 시그니처 소스가 포함되어 있습니다. KFC는 기존의 Sticky Chicky 및 KFC® Sauce 옵션과 함께 새로운 Comeback Sauce를 도입했습니다.
새로운 텐더를 홍보하기 위해 KFC는 광고 캠페인을 진행 중이며, 일부 도시에서는 무료 샘플을 제공하고 있습니다. 회사는 또한 Cherry Pie Poppers와 Cranberry Lemonade를 새로운 메뉴 항목으로 추가하고 있습니다. 추가 혜택으로는 $24.99의 Tenders + Nuggets Family Meal Deal과 10월 19일부터 31일까지 KFC Rewards 회원을 위한 매일 특가가 포함된 13일 프로모션이 있습니다.
KFC a lancé de nouveaux Original Recipe® Tenders, panés à la main deux fois avec leur mélange secret de 11 herbes et épices. L'entreprise propose une boîte Original Recipe Tenders à 5 $ à l'échelle nationale, comprenant trois tenders, des frites Secret Recipe et deux sauces signature. KFC a introduit une nouvelle Comeback Sauce avec les options existantes de Sticky Chicky et de KFC® Sauce.
Pour promouvoir les nouveaux tenders, KFC mène une campagne publicitaire et offre des échantillons gratuits dans certaines villes. L'entreprise introduit également Cherry Pie Poppers et Cranberry Lemonade comme nouveaux éléments de menu. D'autres offres incluent un repas familial Tenders + Nuggets pour 24,99 $ et une promotion de 13 jours avec des offres quotidiennes pour les membres de KFC Rewards du 19 octobre au 31 octobre.
KFC hat die neuen Original Recipe® Tenders auf den Markt gebracht, die doppelt von Hand paniert mit ihrer geheimen Mischung aus 11 Kräutern und Gewürzen sind. Das Unternehmen bietet deutschlandweit eine Original Recipe Tenders Box für $5 an, die drei Tenders, Secret Recipe Fries und zwei Signature-Saucen enthält. KFC hat außerdem eine neue Comeback Sauce neben den bestehenden Optionen Sticky Chicky und KFC® Sauce eingeführt.
Um die neuen Tenders zu bewerben, führt KFC eine Werbekampagne durch und bietet in ausgewählten Städten kostenlose Proben an. Außerdem bringt das Unternehmen Cherry Pie Poppers und Cranberry Lemonade als neue Menüartikel ein. Weitere Angebote umfassen ein Tenders + Nuggets Familienessen für $24.99 sowie eine 13-tägige Promotion mit täglichen Angeboten für KFC Rewards-Mitglieder vom 19. Oktober bis 31. Oktober.
- Introduction of new Original Recipe® Tenders, potentially driving sales and customer interest
- Competitive $5 Original Recipe Tenders Box offer, which could attract value-conscious consumers
- Launch of new Comeback Sauce, expanding menu variety
- Introduction of Cherry Pie Poppers and Cranberry Lemonade, diversifying product offerings
- Marketing campaign and free sampling in select cities to promote new tenders
- New deals and promotions, including a $24.99 family meal deal and 13 days of daily deals for rewards members
- None.
Insights
KFC's launch of new Original Recipe® Tenders and accompanying marketing campaign represents a strategic move to capture market share in the competitive fast-food chicken segment. The $5 Original Recipe Tenders Box is positioned as a value offering, potentially driving foot traffic and sales volume. The introduction of new sauces, including the Comeback Sauce, aims to differentiate KFC's product lineup and enhance customer experience.
The aggressive marketing approach, including free tenders in competitors' key markets, demonstrates KFC's commitment to this product launch. The 13 Days of Daily Deals promotion could boost short-term sales and KFC Rewards sign-ups, potentially increasing customer loyalty and data collection opportunities.
While this launch may generate buzz and short-term sales uplift, its long-term impact on YUM Brands' financials remains to be seen. The success will depend on sustained customer interest and operational execution across franchises. Investors should monitor same-store sales and profit margins in upcoming quarters to gauge the initiative's effectiveness.
At an incredible value, for just
- NEW Comeback Sauce: A creamy, zesty, craveable sauce that pairs perfectly with our world-famous Original Recipe fried chicken. So delicious you will want to come back for more!
- Sticky Chicky: A balanced combination of sweet and tangy flavors including pineapple, garlic, vinegar and chili. If you love the taste of sweet and sour, you're going to love this.
- KFC® Sauce: A smoky blend of tangy and sweet flavors, offering the perfect complement to your fried chicken favorites.
A bold tender deserves a bold introduction. To stake its claim in the tenders game, KFC released a new ad campaign with an over-the-top, satirical take on the ongoing "battles" in the fast-food industry – from chicken sandwiches, to sauces, to value and now to tenders. Competitors better suit up.
Why choose "
KFC is also taking the battle right to the doorsteps of the competition by surprising and delighting lucky onlookers with free Original Recipe Tenders on Thursday, Oct. 17 in carefully selected cities (wink, wink):
"We know consumers crave bold flavor and chicken tenders are a familiar favorite – that's why we're proudly proclaiming the deliciousness of our new tenders seasoned with our secret recipe of 11 herbs & spices. Nothing hits like the unmatched flavor of KFC's Original Recipe," said Catherine Tan-Gillespie, Chief Marketing Officer and Chief Development Officer, KFC
No meal is complete without something sweet: introducing new Cherry Pie Poppers – warm cherry pie filling wrapped in a buttery and flaky crust – and Cranberry Lemonade, the perfect fruity and tart drink to refresh the taste buds while enjoying new KFC Original Recipe Tenders.**
KFC is also offering more new deals featuring the victorious new Original Recipe Tenders:
- Tenders + Nuggets Family Meal Deal for
$24 - 13 Days of Daily Deals from Saturday, Oct. 19 through Thursday, Oct. 31: The thirteen days of deals will give KFC Rewards members an exclusive opportunity to get scary-good deals on KFC favorites in the leadup to Halloween, including the new Original Recipe® Tenders, Secret Recipe Fries and more. Sign up for KFC Rewards to get the daily deal drop in the KFC app and earn points to unlock FREE KFC.****
Customers can order the new KFC Original Recipe Tenders in restaurants, on KFC.com or on the KFC app. Order online for delivery or Quick Pick-Up, skipping the line and grabbing your order on KFC's dedicated Quick Pick-Up shelf.
*Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes 3 pc tenders, ind. fry, and 2 sauces.
**Prices and participation may vary.
***Only available on KFC.com or the KFC app for participating stores. Prices higher in AK, HI, CA. Tax, tip and fees extra. Offer includes 6pc tenders, 12pc nuggets, 2 large sides, 4 biscuits and 6 sauces.
****KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in nearly 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
Media Contact:
Lauren Leger
lauren.leger@yum.com
502-874-8100
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SOURCE Kentucky Fried Chicken
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