KFC Introduces Its Best Chicken Sandwich Ever

Rhea-AI Summary

KFC has launched its new Chicken Sandwich, touted as the best ever, initially available in select markets and expanding to all U.S. locations by February. The sandwich features a quarter-pound, double-breaded chicken breast on a buttery brioche bun with thick pickles and a choice of mayo or spicy sauce. Testing in Orlando exceeded sales expectations, indicating strong demand. The sandwich is priced at $3.99 a la carte and $6.99 as a combo meal. This introduction aligns with KFC's strategy of innovating their menu, following the successful launch of Secret Recipe Fries.

Positive

• Strong initial sales in testing, nearly doubling expectations.
• Expansion to all 4,000 U.S. locations by February shows confidence in product.
• The KFC Chicken Sandwich is positioned to attract new customers.

Negative

• None.

LOUISVILLE, Ky., Jan. 7, 2021 /PRNewswire/ -- Today, Kentucky Fried Chicken®, purveyor of the world's most famous fried chicken, kicked off 2021 with the introduction of its best chicken sandwich ever. The new KFC Chicken Sandwich is available in select markets starting today and will be available seven days a week in all 4,000 KFC restaurants in the U.S. by the end of February.

The new KFC Chicken Sandwich is expected to delight the most discerning of chicken sandwich connoisseurs in every way – from the quarter-pound, all-white meat, double-breaded, Extra Crispy™ chicken breast filet, to its freshly-toasted buttery brioche bun, crispier, thicker pickles, and the perfect amount of the Colonel's real mayo or spicy sauce. Each sandwich is made when ordered, so it is served piping hot every time. Fried chicken fans have never tasted a sandwich like this before.

"We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner," said Andrea Zahumensky, chief marketing officer, KFC U.S. "Many customers hadn't considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we're playing to win."

The KFC food innovation team painstakingly tested each ingredient for the new sandwich to find the winning combination that perfectly complements KFC's world-famous fried chicken. They tested pickles with eight variations of thickness and they collaborated with six different bakeries on more than ten recipes in order to find the right bun to hug the new the quarter-pound, all white meat, double-breaded, Extra Crispy chicken breast filet in just the right way. 

The carefully crafted combination had one Orlando customer calling it "a life changer^*" during the new sandwich's initial test last spring.

As the new KFC Chicken Sandwich makes its way into KFC's 4,000 restaurants across the country, eager fans can keep an eye on KFC.com/findthesandwich to find out when the sandwich arrives at their local KFC. The site will update daily to highlight which restaurants are now serving the sandwich. Fans can also sign up to be notified via email so they can be among the first to try KFC's best chicken sandwich ever when it arrives in their area. 

Customers will have a variety of options to choose from when purchasing the new KFC Chicken Sandwich, including:

• KFC Chicken Sandwich à la carte for $3.99
• KFC Chicken Sandwich combo meal, which includes KFC Secret Recipe Fries and medium drink, for $6.99

(Prices and participation may vary. Tax extra.)

The new KFC Chicken Sandwich is the latest menu introduction as part of the brand's food innovation strategy. KFC has a long history of testing craveable menu items and evaluating customer feedback, in a continued commitment to understanding consumer tastes and preferences. Last year, KFC launched its new Secret Recipes Fries nationwide.

Flavored with a unique blend of secret seasonings, Secret Recipe Fries have a signature KFC taste as distinct as KFC's renowned 11 herbs and spices and pair perfectly with KFC Extra Crispy Tenders and the New KFC Chicken Sandwich. Secret Recipe Fries quickly have become KFC's best-selling side item.   

*Results may vary. KFC does not guarantee a life-changing experience.

About KFC 
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are more than 24,000 KFC restaurants in over 145 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC). 

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SOURCE KFC

FAQ

What is the new chicken sandwich introduced by KFC?

KFC's new Chicken Sandwich features a quarter-pound, double-breaded chicken breast on a buttery brioche bun with pickles and sauce options.

When will the new KFC Chicken Sandwich be available nationwide?

The new KFC Chicken Sandwich will be available in all 4,000 KFC locations across the U.S. by the end of February.

How much does the KFC Chicken Sandwich cost?

The KFC Chicken Sandwich is priced at $3.99 a la carte and $6.99 as a combo meal.

What feedback did KFC receive during the sandwich's test phase?

During testing in Orlando, KFC nearly doubled its sales expectations, indicating a positive response from customers.

What is KFC's strategy behind the new Chicken Sandwich?

KFC's strategy focuses on food innovation, aiming to meet consumer tastes and preferences, as seen in the successful launch of Secret Recipe Fries.