Hidden Valley Ranch Teams Up with Pizza Hut and Eli Manning to Launch New Easy Squeeze Bottle and First-Ever Collectible Pizza
Hidden Valley Ranch has announced the launch of its new Easy Squeeze bottle, featuring improved flow control and an inverted design. To celebrate, the company is partnering with Pizza Hut and football legend Eli Manning to create a unique collectible: a Pizza Hut pepperoni pizza autographed by Manning using the new ranch bottle and preserved in resin.
The promotion includes a sweepstakes running from January 15 to February 9, 2025. The grand prize winner will receive the authenticated collectible pizza, plus a year's supply of both Hidden Valley Ranch and Pizza Hut pizza. Ten runners-up will receive a year's supply of ranch and one Pizza Hut pizza.
The new bottle design will be available nationwide in 16oz and 24oz sizes starting March 2025, featuring an improved flow control cap and inverted easy-squeeze design to minimize waste and improve control.
Hidden Valley Ranch ha annunciato il lancio della sua nuova bottiglia Easy Squeeze, caratterizzata da un miglior controllo del flusso e un design invertito. Per festeggiare, l'azienda si è associata a Pizza Hut e alla leggenda del football Eli Manning per creare un oggetto da collezione unico: una pizza pepperoni di Pizza Hut autografata da Manning utilizzando la nuova bottiglia di ranch e conservata in resina.
La promozione prevede un concorso che si svolgerà dal 15 gennaio al 9 febbraio 2025. Il vincitore del grande premio riceverà la pizza da collezione autenticata, oltre a un anno di fornitura di Hidden Valley Ranch e pizza da Pizza Hut. Dieci secondi classificati riceveranno un anno di fornitura di ranch e una pizza da Pizza Hut.
Il nuovo design della bottiglia sarà disponibile in tutto il paese nelle dimensioni da 16oz e 24oz a partire da marzo 2025, con un tappo per il controllo del flusso migliorato e un design invertito per facilitare la spremitura, riducendo gli sprechi e migliorando il controllo.
Hidden Valley Ranch ha anunciado el lanzamiento de su nueva bottle Easy Squeeze, que cuenta con un mejor control de flujo y un diseño invertido. Para celebrarlo, la empresa se asocia con Pizza Hut y la leyenda del fútbol Eli Manning para crear un coleccionable único: una pizza de pepperoni de Pizza Hut autografiada por Manning usando la nueva botella de ranch y preservada en resina.
La promoción incluye un sorteo que se llevará a cabo del 15 de enero al 9 de febrero de 2025. El ganador del gran premio recibirá la pizza coleccionable autenticada, además de un año de suministro de ambos, Hidden Valley Ranch y pizza de Pizza Hut. Diez finalistas recibirán un año de suministro de ranch y una pizza de Pizza Hut.
El nuevo diseño de la botella estará disponible a nivel nacional en tamaños de 16oz y 24oz a partir de marzo de 2025, con una tapa de control de flujo mejorada y un diseño de fácil compresión invertido para minimizar desperdicios y mejorar el control.
히든 밸리 랜치는 향상된 흐름 조절 기능과 역방향 디자인을 특징으로 하는 새로운 이지 스퀴즈 병의 출시를 발표했습니다. 이를 기념하기 위해 회사는 피자 헛와 축구 전설 엘리 맨닝과 협력하여 독특한 기념품을 만들었습니다: 맨닝이 새로운 랜치 병을 사용하여 서명한 피자 헛 페퍼로니 피자, 그리고 수지에 보존된 것입니다.
프로모션에는 2025년 1월 15일부터 2월 9일까지 진행되는 경품 이벤트가 포함됩니다. 대상 당첨자는 인증된 기념 피자와 함께 히든 밸리 랜치 및 피자 헛 피자를 각각 1년 치 받게 됩니다. 10명의 준우승자에게는 랜치와 피자 헛 피자 각각 1년 치가 제공됩니다.
새로운 병 디자인은 2025년 3월부터 16oz 및 24oz 크기로 전국에서 판매되며, 개선된 흐름 조절 캡과 음식물 쓰레기를 최소화하고 조절력을 향상시키기 위한 역방향의 에지 스퀴즈 디자인을 특징으로 합니다.
Hidden Valley Ranch a annoncé le lancement de sa nouvelle bouteille Easy Squeeze, dotée d'un meilleur contrôle de flux et d'un design inversé. Pour célébrer, la société s'associe à Pizza Hut et à la légende du football Eli Manning pour créer un objet de collection unique : une pizza pepperoni de Pizza Hut autographiée par Manning à l'aide de la nouvelle bouteille de ranch et préservée dans de la résine.
La promotion comprend un tirage au sort qui se déroulera du 15 janvier au 9 février 2025. Le grand gagnant recevra la pizza de collection authentifiée, ainsi qu'un approvisionnement d'un an de Hidden Valley Ranch et de pizzas Pizza Hut. Dix autres gagnants recevront un approvisionnement d'un an de ranch et une pizza de Pizza Hut.
Le nouveau design de la bouteille sera disponible à l'échelle nationale en tailles de 16oz et 24oz à partir de mars 2025, avec un bouchon de contrôle de flux amélioré et un design à pression facile inversé pour minimiser le gaspillage et améliorer le contrôle.
Hidden Valley Ranch hat den Launch seiner neuen Easy Squeeze Flasche angekündigt, die über eine verbesserte Flusskontrolle und ein umgekehrtes Design verfügt. Zur Feier arbeitet das Unternehmen mit Pizza Hut und Fußballlegende Eli Manning zusammen, um ein einzigartiges Sammlerstück zu kreieren: eine von Manning mit der neuen Ranch-Flasche signierte Pepperoni-Pizza von Pizza Hut, die in Harz konserviert ist.
Die Promotion umfasst ein Gewinnspiel, das vom 15. Januar bis zum 9. Februar 2025 läuft. Der Hauptgewinner erhält die authentifizierte Sammlerpizza sowie einen Jahresvorrat an Hidden Valley Ranch und Pizza Hut Pizza. Zehn Zweitplatzierte erhalten einen Jahresvorrat an Ranch und eine Pizza von Pizza Hut.
Das neue Flaschendesign wird ab März 2025 landesweit in den Größen 16oz und 24oz erhältlich sein, mit einem verbesserten Flusskontrollverschluss und einem umgekehrten Easy-Squeeze-Design, um Abfall zu minimieren und die Kontrolle zu verbessern.
- New product launch expanding product line with improved design
- Strategic marketing partnership with Pizza Hut (YUM) potentially increasing brand visibility
- National retail distribution secured for March 2025 launch
- None.
Insights
This marketing campaign, while creative, represents a routine promotional activity that is unlikely to materially impact YUM Brands' financial performance or stock value. The collaboration between Pizza Hut, Hidden Valley Ranch and Eli Manning is essentially a marketing stunt designed to generate social media buzz and temporary consumer interest. While the new Hidden Valley Ranch bottle design might marginally improve the dining experience, it's not a significant product innovation that would drive substantial revenue growth for Pizza Hut.
The sweepstakes offering and collectible pizza memorabilia are standard promotional tactics that may generate short-term engagement but won't meaningfully affect Pizza Hut's market position or YUM's bottom line. The March 2025 launch of the new bottle design aligns with typical product refresh cycles and doesn't represent a strategic shift or notable business development.
Eli Manning to Use the new Hidden Valley Ranch Easy Squeeze Bottle to Autograph Pizza Hut Pizza Creating Crave-worthy Memorabilia
Fans Can Win a Year's Supply of Hidden Valley Ranch and Pizza Hut Pizza to Create Signature Moments All Year Long
This unexpected collectible is a crave-worthy Pizza Hut pepperoni pizza, autographed by Eli Manning using the precision and control of the new Hidden Valley Ranch Easy Squeeze bottle and preserved in resin for eternity. PSA - the largest and most respected third-party authentication and grading company for trading cards and memorabilia - will authenticate the prized pizza. Football, ranch and pizza enthusiasts can learn more about how to win the forever-lasting memorabilia here.
"Our new bottle design is a game-changer for ranch lovers, making it easier than ever to enjoy every drop of Hidden Valley Ranch without the mess," said CC Ciafone, marketing director at Hidden Valley Ranch. "We're thrilled to team up with two icons, Pizza Hut and Eli Manning, to create a one-of-a-kind ranch and pizza experience that combines great food, legendary talent, and our new Easy Squeeze bottle."
Here's what's at stake:
- Grand Prize: One lucky winner will receive the one-of-a-kind Hidden Valley Ranch Signature Pizza encased in resin, along with a year's supply of Hidden Valley Ranch and a year's worth of Pizza Hut pizza.
- 10 Runners-Up: 10 runners-up will receive a year's supply of Hidden Valley Ranch and a Pizza Hut pizza to create your own signature moments.
"Pizza Hut is always looking for innovative ways to bring excitement to the table, and partnering with Hidden Valley Ranch to celebrate their Easy Squeeze bottle is the perfect match," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "This experience brings this dynamic duo together in a fun and memorable way, celebrating the deep love fans have for both."
How to Enter**
Ranch and football fans alike can enter the sweepstakes via social media starting on January 15, 2025, through kickoff on February 9, 2025. Visit www.HVRSignaturePizza.com to find step-by-step instructions on how to enter. Submissions will be accepted until 6:30 pm EST on Feb. 9. Don't miss your chance to savor the excitement and take your ranch game to the next level.
The new bottle will feature several consumer benefits including:
- Improved Flow Control Cap: No mess, no drips—just clean, controlled pours every time.
- Inverted Easy-Squeeze Bottle: Enjoy every drop while eliminating ranch waste in this easier-to-hold-and-control design.
The new design, which will be available in both 16oz and 24oz, will be on shelves at retailers nationwide beginning in March 2025.
To learn more about Hidden Valley Ranch, exclusive recipes and more, visit www.hiddenvalley.com.
CONTACT:
Andrea Blythe – ablythe@currentglobal.com
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley® Ranch is the nation's original ranch dressing brand and America's favorite ranch.*. Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
* Based on IRI unit sales data L52WE 08/25/24 for Hidden Valley Original Ranch
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to
For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
** NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 U.S. (D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Ends 2/9/25. See Official Rules, for entry req's, prize details & odds disclosure, at www.HVRSignaturePizza.com. Sponsors: HV Food Products Co., 1221 Broadway,
CLX-B
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SOURCE Hidden Valley® Ranch
FAQ
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