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Yatsen Prudently Adjusts Revenue Outlook for the Second Quarter of 2024

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Yatsen Holding (NYSE: YSG), a prominent China-based beauty group, announced a revised revenue outlook for Q2 2024. The company now anticipates revenue to fall between RMB772.7 million and RMB815.6 million. This adjustment reflects a year-over-year decline of roughly 5% to 10%, a significant drop from the prior forecast of RMB858.6 million to RMB901.5 million, which estimated a flat to modest increase of 0% to 5%. This revision is based on Yatsen's current assessment of market and operational conditions.

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Negative
  • Yatsen forecasts a 5% to 10% decline in Q2 2024 revenue year-over-year.
  • Previous revenue forecast indicated a potential increase of 0% to 5%, now downgraded to a decrease.

Yatsen's revised revenue outlook for Q2 2024 indicates a notable downward adjustment, reflecting a 5 to 10 year-over-year decrease compared to the previously expected range, which had anticipated modest growth. This suggests potentially softening demand or challenges in the competitive landscape. For retail investors, this adjustment highlights a need to reassess expectations for Yatsen's near-term financial performance.

One possible factor for the adjustment could be economic headwinds or changes in consumer behavior, particularly in the beauty sector. Another consideration is competitive pressures from both domestic and international brands. Investors should monitor consumer sentiment in China and broader trends in discretionary spending.

From a financial standpoint, a downward revision can affect investor sentiment and potentially the stock price. It’s important to evaluate whether this adjustment is a short-term setback or indicative of longer-term challenges. Yatsen's ability to adapt to market conditions and execute cost control measures will be critical in the coming quarters.

Rating: -1

The beauty market in China is highly competitive, with evolving consumer preferences and intense competition from both local and international players. Yatsen's reduced revenue forecast suggests they might be struggling to maintain market share. It's important for retail investors to understand the broader market dynamics. The Chinese beauty market's growth has been driven by increased disposable income and a growing middle class, but it is also subject to shifts in consumer trends.

Yatsen's brands may need to innovate and possibly diversify their product offerings to regain momentum. Observing how Yatsen pivots its marketing strategies and product development to align with emerging trends, such as sustainability and 'clean beauty,' could be insightful. Additionally, understanding how their digital and e-commerce strategies are evolving, given the significant role of online sales in the beauty sector, is key.

Rating: -1

GUANGZHOU, China, July 10, 2024 /PRNewswire/ -- Yatsen Holding Limited ("Yatsen" or the "Company") (NYSE: YSG), a leading China-based beauty group, today provided an updated revenue outlook for the second quarter of 2024.

The Company currently expects its revenue for the second quarter of 2024 to be in the range of RMB772.7 million to RMB815.6 million, representing a year-over-year decrease of approximately 5% to 10%, compared to the previously stated range of RMB858.6 million to RMB901.5 million, representing a year-over-year increase of approximately 0% to 5%. The foregoing reflects the Company's current and preliminary views on the market and operational conditions, which are subject to change.

About Yatsen Holding Limited

Yatsen Holding Limited (NYSE: YSG) is a leading China-based beauty group with the mission of creating an exciting new journey of beauty discovery for consumers around the world. Founded in 2016, the Company has launched and acquired numerous color cosmetics and skincare brands including Perfect Diary, Little Ondine, Pink Bear, Galénic, DR.WU (its mainland China business), Eve Lom and EANTiM. The Company's flagship brand, Perfect Diary, is one of the leading color cosmetics brands in China in terms of retail sales value. The Company primarily reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.

For more information, please visit http://ir.yatsenglobal.com/.

Safe Harbor Statement

This announcement contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs, plans, outlook and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, which include but not limited to the following: the Company's growth strategies; its future business development, results of operations and financial condition; its ability to continue to roll out popular products and maintain popularity of existing products; its ability to anticipate and respond to changes in industry trends and consumer preferences and behavior in a timely manner; its ability to attract and retain new customers and to increase revenues generated from repeat customers; its expectations regarding demand for and market acceptance of its products and services; its ability to integrate newly-acquired businesses and brands; trends and competition in and relevant government policies and regulations relating to China's beauty market; changes in its revenues and certain cost or expense items; and general economic conditions globally and in China. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Yatsen Holding Limited
Investor Relations
E-mail: ir@yatsenglobal.com

Piacente Financial Communications
Hui Fan
Tel: +86-10-6508-0677
E-mail: yatsen@thepiacentegroup.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: yatsen@thepiacentegroup.com

Cision View original content:https://www.prnewswire.com/news-releases/yatsen-prudently-adjusts-revenue-outlook-for-the-second-quarter-of-2024-302193187.html

SOURCE Yatsen Holding Limited

FAQ

What is Yatsen's updated revenue outlook for the second quarter of 2024?

Yatsen now expects Q2 2024 revenue to be between RMB772.7 million and RMB815.6 million.

How does Yatsen's revised Q2 2024 revenue forecast compare to the previous forecast?

The revised forecast indicates a year-over-year decline of 5% to 10%, whereas the previous forecast predicted a 0% to 5% increase.

What factors influenced Yatsen to adjust its Q2 2024 revenue outlook?

The adjustment is based on Yatsen's current and preliminary views on market and operational conditions.

What is the stock symbol for Yatsen Holding ?

Yatsen Holding trades under the stock symbol 'YSG'.

Yatsen Holding Limited American Depositary Shares, each representing twenty (20)

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