YOURWAY CANNABIS BRANDS ANNOUNCES MULTI-YEAR EXCLUSIVE LICENSING AGREEMENT WITH NATIONAL BRAND OLD PAL

Rhea-AI Summary

YourWay Cannabis Brands Inc. has secured an exclusive multi-year licensing agreement with Old Pal to manufacture and sell its cannabis products in Arizona. This partnership positions YourWay as a significant player in Arizona's cannabis market. The initial term of the agreement is three years, with potential extensions. Old Pal, a recognized national brand, is known for its accessibility and communal cannabis experiences. The launch of Old Pal-branded products is expected in the first quarter of 2022, further expanding YourWay's consumer-centric portfolio.

Positive

• Exclusive multi-year licensing agreement with Old Pal enhances growth potential.
• Positioning YourWay as a leading cannabis company in Arizona's market.
• Partnership supports the 'House of Brands' strategy aimed at long-term growth.

Negative

• None.

Agreement establishes YourWay as the exclusive Old Pal cannabis licensee in Arizona
A best-selling, national brand bolsters YourWay's partner portfolio,
positioning YourWay as a leading consumer-centric cannabis company in Arizona

VANCOUVER, BC, Jan. 11, 2022 /PRNewswire/ - YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) (FSE: HOB) (the "Company" or "YourWay") today announced it has entered into an exclusive multi-year licensing agreement (the "Agreement") with the cannabis lifestyle company Old Pal for an exclusive right and license to manufacture, produce, promote, distribute, and sell certain Old Pal-branded cannabis products in Arizona, including whole flower, pre-ground flower, pre-rolls, and distillate cartridges in association with the Old Pal brand.

The Agreement represents an opportunity for continued growth and helps position YourWay as a leading consumer-centric cannabis company in Arizona.

"We are thrilled to announce a brand partnership with Old Pal, a company that shares our consumer-centric approach, and to bring one of the strongest national brands to Arizona," said Jake Cohen, Chief Executive Officer of YourWay Cannabis Brands. "Today's announcement showcases our commitment to developing a comprehensive portfolio of brands and delivering against our three-pronged 'House of Brands' strategy of owned, partner and white label brands, creating sustainable long-term growth and shareholder value."

Old Pal was launched in June 2018 with the promise of spreading the vision of a lifestyle brand centered around shareable, communal cannabis experiences. As of December 2021, BDSA ranked Old Pal-branded cannabis products as the third overall cannabis brand in their current roster of states. Old Pal is currently available in California, Massachusetts, Michigan, Nevada and Ohio. With a continued focus on expansion, Old Pal is slated to launch its cannabis products in two additional states within the first half of 2022.

"We've been impressed with YourWay Cannabis Brands' commitment to excellence and dedication to building strong brands in the industry. Given our shared values, the decision to team with YourWay to bring Old Pal to Arizona was an easy one," said Rusty Wilenkin, Co-founder and CEO of Old Pal. "Arizona is a strong market in the industry and we're excited for Arizonians to try the Old Pal shareable experience."

The initial term of the Agreement is three years, with the potential for additional and successive one-year extension periods. The Company expects to launch Old Pal-branded cannabis products at licensed retailers across Arizona in the first quarter of 2022.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website:  www.yourwaycannabis.com 

About Old Pal

Old Pal is a leading multi-state cannabis lifestyle company focused on providing value to consumers by offering quality products and trusted consistency. Through Old Pal's strategic relationships within the industry, the brand has secured high quality, dependable production and distribution. With the incorporation of culture-focused design and marketing, Old Pal has defined a much-needed space within the industry; a space curating an accessible lifestyle beyond stoner culture.

Websites:
www.oldpal.com
www.oldpalprovisions.com

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: 

This news release includes certain "forward-looking information" as defined under applicable Canadian securities legislation, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding: the implementation of the Company's 'House of Brands' cannabis consumer packaged goods strategy; management's expectations regarding creating sustainable long-term growth and shareholder value; the launch of Old Pal-branded cannabis products at licensed retailers across Arizona; and expectations for other economic, business, and/or competitive factors. Forward-looking information is necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information.

Investors are cautioned that forward-looking information is not based on historical fact but instead reflects management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance, or achievements of the Company. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets; the global regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; compliance with extensive government regulation; public opinion and perception of the cannabis industry; the impact of COVID-19; and the risk factors set out in the Company's annual information form dated August 28, 2020, filed with Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com.

The Company, through several of its subsidiaries, is indirectly involved in the manufacture, possession, use, sale, and distribution of cannabis in the recreational and medicinal cannabis marketplace in the United States. Local state laws where the Company operates permit such activities however, investors should note that there are significant legal restrictions and regulations that govern the cannabis industry in the United States. Cannabis remains a Schedule I drug under the US Controlled Substances Act, making it illegal under federal law in the United States to, among other things, cultivate, distribute or possess cannabis in the United States. Financial transactions involving proceeds generated by, or intended to promote, cannabis-related business activities in the United States may form the basis for prosecution under applicable United States federal money laundering legislation.

While the approach to enforcement of such laws by the federal government in the United States has trended toward nonenforcement against individuals and businesses that comply with recreational and medicinal cannabis programs in states where such programs are legal, strict compliance with state laws with respect to cannabis will neither absolve the Company of liability under United States federal law, nor will it provide a defense to any federal proceeding which may be brought against the Company. The enforcement of federal laws in the United States is a significant risk to the business of the Company and any proceedings brought against the Company thereunder may adversely affect the Company's operations and financial performance.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated, or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information, which speak only as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

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SOURCE YourWay Cannabis Brands

FAQ

What is the licensing agreement between YourWay and Old Pal about?

YourWay Cannabis Brands has entered into an exclusive multi-year licensing agreement with Old Pal to manufacture and sell Old Pal-branded cannabis products in Arizona.

When will the Old Pal-branded cannabis products be launched in Arizona?

The Old Pal-branded cannabis products are expected to be launched in licensed retailers across Arizona in the first quarter of 2022.

What impact does the partnership with Old Pal have on YourWay's business?

The partnership enhances YourWay's growth potential and positions it as a leading consumer-centric cannabis company in Arizona.

How long is the agreement term between YourWay and Old Pal?

The initial term of the agreement is three years, with potential for additional one-year extensions.

What is the significance of Old Pal in the cannabis market?

Old Pal is ranked as the third overall cannabis brand according to BDSA and is known for its communal cannabis experiences.