MatchCraft Leverages Yelp to Offer Expanded Customer Engagement Opportunities for Local Businesses

Rhea-AI Summary

MatchCraft has introduced an integration of Yelp Ads into its AdVantage™ platform, enhancing digital marketing capabilities for local businesses. This partnership allows advertisers to access expanded inventory and reach a high-intent audience effectively. The integration streamlines campaign management across multiple channels, offering resellers improved efficiency. MatchCraft's CEO highlighted that this new feature opens up access to untapped customers and enhances return on ad spend for local merchants.

Positive

• Integration of Yelp Ads into AdVantage™ expands inventory for advertisers.
• Streamlined management of campaigns across paid search, social, and display.
• Potential to reach a high-intent audience, improving customer engagement.
• Enhances return on ad spend for local businesses.

Negative

• None.

Creator of leading digital ad platform, AdVantage™, releases new feature for creating and managing Yelp Ads

SANTA MONICA, Calif., Feb. 12, 2021 /PRNewswire/ -- MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced its latest integration: Yelp Ads. By partnering with Yelp Inc. (NYSE: YELP), the company that connects people with great local businesses, we're able to bring this new offering to clients to serve as an additional traffic source for local business advertisers to reach customers.

The integration of Yelp Ads into the AdVantage^TM platform enables reseller and agency partners to offer their advertisers expanded access to new inventory and an extensive audience with high purchase intent. A single point of entry for provisioning and managing Yelp campaigns alongside paid search, social and display campaigns offers efficiency of scale. Merchant advertisers gain access to customers when they are looking to connect with a business and benefit from the added ability to view cross-channel performance reporting.

As MatchCraft customers they benefit from the added ability to view cross-channel performance reporting.

"As advertising resellers strive for efficiencies in their media buying workflows, we're thrilled that Yelp has been integrated into the MatchCraft AdVantage™ platform," said Chad Richard, senior vice president, business and corporate development at Yelp. "This integration will enable MatchCraft advertisers to reach Yelp's high-intent audience which trusts our content to inform their purchasing decisions. Through this integration, buyers can leverage AdVantage™ to seamlessly include Yelp into their broader strategic digital media buys." 

"We are excited to add another inventory channel in the lineup of Social, Search and Display options for our partners and their local merchant advertisers," said Sandy Lohr, CEO, MatchCraft. "The addition of Yelp inventory into our suite of solutions opens up previously untapped access to potential customers. The addition not only opens new inventory sources, it provides a scalable solution for driving maximum return on ad spend."

MatchCraft welcomes the opportunity to discuss the addition of Yelp Ads to our suite of locally focused advertising tools. Schedule a demo with us or get directly in touch with our SVP of Business Development, Brad Petersen, at +1 888 502-7238. We look forward to learning more about your digital marketing needs and how we may be a match for you to scale your business with the efficiencies and performance of our AdVantage^TM platform.

About MatchCraft
MatchCraft provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft's platform AdVantage^TM helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft's sophisticated real-time bidding algorithms, and team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft has headquarters in the heart of "Silicon Beach," in Santa Monica, Calif., with additional offices in The Netherlands, India, and Brazil. For digital marketing news, advice and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on LinkedIn or visit www.MatchCraft.com 

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SOURCE MatchCraft

FAQ

What is the new feature introduced by MatchCraft for Yelp Ads?

MatchCraft introduced an integration of Yelp Ads into its AdVantage™ platform.

How does the Yelp Ads integration benefit local businesses?

It provides expanded inventory access and the ability to reach high-intent customers.

What date was the Yelp Ads integration announced?

The integration was announced on February 12, 2021.

What is the impact of the Yelp Ads integration on advertising efficiency?

The integration offers streamlined management of campaigns, enhancing efficiency for resellers.

What companies are involved in the Yelp Ads integration?

MatchCraft and Yelp Inc. are involved in this integration.