Yelp Releases 2024 Trust & Safety Report
Yelp has released its 2024 Trust & Safety Report, highlighting extensive measures to maintain platform integrity. The report reveals that out of 21 million reviews contributed in 2024, 78% were recommended by automated software, while 18% were not recommended, 3% were removed by the User Operations team, and 2% were self-removed.
Key actions included removing over 47,900 inappropriate reviews, closing 551,200 user accounts for policy violations, and rejecting 39,200 potential business pages for spammy behavior. The platform placed 120 Compensated Activity Alerts and 427 Suspicious Review Activity Alerts on business pages. A new Consumer Alerts History section was introduced to track various alerts on business pages.
The company removed 2.9 million photos violating policies (up 159% from 2023) and placed 920 Media Attention Alerts, resulting in 56,900 review removals. Notably, incidents related to politics saw a 96% increase in Unusual Activity Alerts.
Yelp ha pubblicato il suo Rapporto sulla Fiducia e Sicurezza 2024, evidenziando le ampie misure per mantenere l'integrità della piattaforma. Il rapporto rivela che su 21 milioni di recensioni contribuite nel 2024, il 78% è stato raccomandato da software automatizzati, mentre il 18% non è stato raccomandato, il 3% è stato rimosso dal team Operazioni Utenti e il 2% è stato rimosso autonomamente.
Le azioni chiave hanno incluso la rimozione di oltre 47.900 recensioni inappropriate, la chiusura di 551.200 account utente per violazione delle politiche e il rifiuto di 39.200 pagine aziendali potenziali per comportamenti spam. La piattaforma ha emesso 120 Avvisi di Attività Compensata e 427 Avvisi di Attività Sospetta sulle pagine aziendali. È stata introdotta una nuova sezione Storia degli Avvisi per i Consumatori per tenere traccia dei vari avvisi sulle pagine aziendali.
L'azienda ha rimosso 2,9 milioni di foto che violano le politiche (in aumento del 159% rispetto al 2023) e ha emesso 920 Avvisi di Attenzione Mediatica, portando a 56.900 rimozioni di recensioni. Notably, gli incidenti legati alla politica hanno visto un aumento del 96% negli Avvisi di Attività Insolita.
Yelp ha publicado su Informe de Confianza y Seguridad 2024, destacando las amplias medidas para mantener la integridad de la plataforma. El informe revela que de 21 millones de reseñas aportadas en 2024, el 78% fue recomendado por software automatizado, mientras que el 18% no fue recomendado, el 3% fue eliminado por el equipo de Operaciones de Usuario y el 2% fue eliminado por el propio usuario.
Las acciones clave incluyeron la eliminación de más de 47,900 reseñas inapropiadas, el cierre de 551,200 cuentas de usuario por violaciones de políticas y el rechazo de 39,200 páginas comerciales potenciales por comportamiento sospechoso. La plataforma emitió 120 Alertas de Actividad Compensada y 427 Alertas de Actividad de Reseña Sospechosa en las páginas comerciales. Se introdujo una nueva sección de Historial de Alertas para Consumidores para rastrear varias alertas en las páginas comerciales.
La empresa eliminó 2.9 millones de fotos que violaban las políticas (un aumento del 159% con respecto a 2023) y emitió 920 Alertas de Atención Mediática, lo que resultó en 56,900 eliminaciones de reseñas. Notablemente, los incidentes relacionados con la política experimentaron un aumento del 96% en las Alertas de Actividad Inusual.
Yelp는 2024년 신뢰와 안전 보고서를 발표하며 플랫폼의 무결성을 유지하기 위한 광범위한 조치를 강조했습니다. 보고서에 따르면 2024년에 기여된 2,100만 개의 리뷰 중 78%는 자동화된 소프트웨어에서 추천되었으며, 18%는 추천되지 않았고, 3%는 사용자 운영팀에 의해 제거되었으며, 2%는 자진하여 삭제되었습니다.
주요 조치로는 47,900개 이상의 부적절한 리뷰 삭제, 정책 위반으로 551,200개 사용자 계정 폐쇄, 스팸 행동으로 39,200개 잠재적 비즈니스 페이지 거부가 포함되었습니다. 플랫폼은 비즈니스 페이지에 120개의 보상 활동 경고와 427개의 의심스러운 리뷰 활동 경고를 배치했습니다. 비즈니스 페이지에 대한 다양한 경고를 추적하기 위해 새로운 소비자 경고 이력 섹션이 도입되었습니다.
회사는 정책을 위반하는 290만 장의 사진을 삭제했으며(2023년 대비 159% 증가) 920개의 미디어 주목 경고를 배치하여 56,900개의 리뷰를 삭제했습니다. 특히 정치와 관련된 사건은 비정상적인 활동에 대한 경고가 96% 증가했습니다.
Yelp a publié son Rapport sur la Confiance et la Sécurité 2024, mettant en avant des mesures étendues pour maintenir l'intégrité de la plateforme. Le rapport révèle que sur 21 millions d'avis laissés en 2024, 78% ont été recommandés par des logiciels automatisés, tandis que 18% n'ont pas été recommandés, 3% ont été supprimés par l'équipe des opérations utilisateur et 2% ont été supprimés par l'utilisateur lui-même.
Les actions clés ont inclus la suppression de plus de 47 900 avis inappropriés, la fermeture de 551 200 comptes d'utilisateurs pour violations des politiques, et le rejet de 39 200 pages commerciales potentielles pour comportement spam. La plateforme a émis 120 Alertes d'Activité Compensée et 427 Alertes d'Activité Suspicion sur les pages d'affaires. Une nouvelle section Historique des Alertes pour Consommateurs a été introduite pour suivre les différentes alertes sur les pages commerciales.
L'entreprise a supprimé 2,9 millions de photos contrevenant aux politiques (soit une augmentation de 159% par rapport à 2023) et a placé 920 Alertes d'Attention Médiatique, entraînant 56 900 suppressions d'avis. À noter, les incidents liés à la politique ont connu une augmentation de 96% des Alertes d'Activité Inhabituelle.
Yelp hat seinen Bericht über Vertrauen und Sicherheit 2024 veröffentlicht, der umfassende Maßnahmen zur Wahrung der Integrität der Plattform hervorhebt. Der Bericht zeigt, dass von 21 Millionen im Jahr 2024 abgegebenen Bewertungen 78% von automatisierter Software empfohlen wurden, während 18% nicht empfohlen wurden, 3% vom Benutzerbetriebsteam entfernt wurden und 2% selbst entfernt wurden.
Zu den wichtigsten Maßnahmen gehörten die Entfernung von über 47.900 unangemessenen Bewertungen, die Schließung von 551.200 Benutzerkonten wegen Branchenverstößen und die Ablehnung von 39.200 potenziellen Geschäftsdaten aufgrund von Spam-Verhalten. Die Plattform stellte 120 Meldungen über kompensierte Aktivitäten und 427 Verdachtsmeldungen über Bewertungsaktivitäten auf Geschäftsdaten bereit. Ein neuer Abschnitt zur Meldung von Konsumentenwarnungen wurde eingeführt, um verschiedene Warnungen auf Geschäftsdaten zu verfolgen.
Das Unternehmen hat 2,9 Millionen Fotos entfernt, die gegen die Richtlinien verstoßen (ein Anstieg um 159% im Vergleich zu 2023), und 920 Medienaufmerksamkeitswarnungen ausgesprochen, was zu 56.900 Bewertungen führte. Bemerkenswert ist, dass Vorfälle im Zusammenhang mit Politik einen Anstieg von 96% bei den Meldungen über ungewöhnliche Aktivitäten verzeichneten.
- Enhanced automated recommendation software to better identify AI-generated and solicited reviews
- Successfully identified and removed 47,900+ inappropriate reviews
- Proactively closed 551,200 fraudulent user accounts
- Implemented new Consumer Alerts History section for improved transparency
- 159% increase in policy-violating photos from 2023
- 96% year-over-year increase in politically-related review incidents
- Only 37% of reports to other platforms resulted in action against deceptive content
Insights
The 2024 Trust & Safety Report reveals Yelp's substantial investment in platform integrity, with metrics that signal both challenges and opportunities for the business model. The removal of 47,900+ inappropriate reviews and closure of 551,200+ user accounts demonstrates aggressive content moderation that could impact near-term growth metrics but strengthens long-term platform value.
Several developments warrant investor attention:
- The 159% increase in photo removals (2.9 million) indicates escalating challenges with spam and misleading content, potentially requiring increased investment in content moderation technology
- The new Consumer Alerts History feature enhances transparency but may affect business relationships, particularly with companies previously flagged for suspicious activity
- The 78% recommendation rate for reviews suggests effective filtering mechanisms, though the 18% non-recommended rate represents potential lost engagement value
The platform's handling of AI-generated content and enhanced automated recommendation software positions Yelp favorably against competitors in the trust-building space. However, the low 37% response rate from other platforms to Yelp's suspicious activity reports highlights cross-platform coordination challenges that could affect the broader trust ecosystem.
The 96% year-over-year increase in political incident-related alerts signals growing content moderation costs and potential reputation risks. This trend, combined with the surge in airline phone support scams, suggests evolving platform abuse patterns that may require ongoing technological investment to combat.
Yelp warned consumers of nearly 550 businesses involved in review manipulation and introduced a new Consumer Alerts History section on Yelp business pages
Proactive measures led to the removal of over 47,900 inappropriate reviews and the closure of over 551,200 user accounts for policy violations
Yelp strictly prohibits compensated and incentivized reviews. The platform investigates egregious attempts to manipulate ratings and reviews, and may warn consumers through Compensated Activity Alerts and Suspicious Review Activity Alerts on a business page. (Photo: Business Wire)
"At Yelp, we understand that our users value trust and reliability when searching for businesses that meet their needs—whether it's finding a new date night restaurant or a locksmith in an emergency," said Noorie Malik, vice president of User Operations at Yelp. "That's why we invest in extensive measures that leverage advanced technology and human moderation to maintain content integrity and keep our platform helpful and reliable. Our 2024 Trust & Safety Report details these efforts, including how we mitigate AI-generated content, prevent incentivized reviews, identify and close suspicious user accounts, and combat hate speech. We are committed to being the platform where genuine, firsthand reviews help local communities thrive.”
Yelp’s automated recommendation software
-
Approximately 21 million reviews were contributed to Yelp in 2024.1
-
Of these reviews, about
78% were recommended by Yelp’s automated recommendation software, which helps surface the most helpful and reliable content to consumers. Additionally,18% were not recommended,3% were removed by Yelp’s User Operations team, and2% were self-removed by reviewers.2
-
Of these reviews, about
- In 2024, Yelp enhanced its automated recommendation software to better identify and not recommend reviews that were potentially generated by AI tools, lacking details about the consumer experience, or solicited.
Yelp’s User Operations team maintains content integrity
-
Yelp relies on consumers and business owners to report reviews they believe violate its policies. In 2024, Yelp removed over 185,100 reported reviews, with
26% not reflecting firsthand consumer experiences.3 -
More than 47,900 reviews containing inappropriate content were removed by Yelp’s User Operations team through proactive and reactive measures.3
- Of these, the team evaluated and removed over 24,500 reviews after large language models proactively flagged them for potential hate speech, lewd language, or threats.3
- More than 551,200 user accounts were closed for violating Yelp’s Terms of Service.4 These closures were largely due to an influx in airline phone support scams, which Yelp’s User Operations team quickly identified and mitigated.
- More than 39,200 potential new business pages were rejected by Yelp’s User Operations team for being associated with spammy behaviors.5
- Yelp removed 1,040 business pages linked to deceitful lead generators, who were caught attempting to create fake business pages to generate leads and auction them to contractors.6
-
More than 2.9 million photos were removed for violating Yelp’s policies—up
159% from 2023—primarily driven by photos being uploaded with text to promote fake customer support numbers and other spam intended to mislead consumers.6
Mitigating compensated and incentivized reviews
- The company introduced a new Consumer Alerts History section to Yelp business pages that lists the business's past Compensated Activity Alerts, Suspicious Review Activity Alerts, and Questionable Legal Threat Alerts, accessible via a link below the recommended reviews on desktop.7
- Yelp placed 120 Compensated Activity Alerts on business pages after receiving evidence of someone offering payment or other incentives in exchange for writing, changing, preventing, or removing reviews.6
-
Yelp placed 427 Suspicious Review Activity Alerts on business pages after detecting a large number of suspicious positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates the buying or selling of online reviews.6
- Over 1,300 user accounts were closed for being associated with review exchange rings or other suspicious review activity.5
-
Yelp made over 920 reports to other online platforms—like Instagram, Facebook, LinkedIn, and Reddit—to warn them of content from more than 765 suspicious groups, posts, or individuals found on their sites attempting to trade or pay for reviews.6
-
Only
37% of Yelp’s reports resulted in action being taken by these other platforms to remove the deceptive content.6
-
Only
Moderating Yelp business pages that gain public attention
-
As part of Yelp’s broader Consumer Alerts program, 920 Media Attention Alerts were placed on Yelp pages related to a business gaining public attention, resulting in the removal of more than 56,900 reviews.3
-
Of these alerts,
60% stemmed from review activity related to social media posts in 2024, which resulted in the removal of more than 41,500 reviews.3 -
Incidents related to politics or political figures saw a
96% year-over-year increase in Unusual Activity Alerts on Yelp pages, as well as the removal of over 14,700 reviews.3
-
Of these alerts,
Protecting consumers from abuse of the legal system
-
At times, legal demands can be used to silence reviewers, which is why Yelp often objects to them when they seek personal user account information. In 2024, Yelp avoided producing personal information related to
98% of user accounts that were the subject of legal demands from law enforcement, government agencies, and private parties.3 -
Yelp placed 16 Questionable Legal Threat Alerts on business pages after receiving evidence that a business may be abusing the legal system.3
-
Of these alerts,
81% stemmed from gag clauses, or contractual terms that attempt to prohibit customers from posting feedback about goods or services.3
-
Of these alerts,
For more information, read Yelp’s 2024 Trust & Safety Report and view assets and images from the report here. Also released today, Yelp commissioned a survey with YouGov to uncover valuable insights into consumer expectations and behaviors regarding local businesses and their reviews. To learn more about the ways Yelp maintains the integrity and quality of its content, visit trust.yelp.com.
1 Data is sourced globally as of December 31, 2024, and reflects reviews contributed from January 1 to December 31, 2024. This number has been rounded and includes reviews that are currently recommended, not recommended, or that have been removed.|
2 Reviews removed by Yelp’s User Operations team or reviews removed as a result of account closures for content policy violations. Yelp users can remove their own individual reviews or remove all their reviews by closing or deleting their accounts.
3 Data is sourced from the
4 Data is sourced globally. These account closures stem from both user reports and proactive investigations. When an account is closed due to suspected deceptive or abusive behaviors, the associated reviews are removed as well.
5 Data is sourced from the
6 Data is sourced globally.
7 Consumer Alerts History is available on desktop as of February 2025.
About Yelp Inc.
Yelp Inc. (yelp.com) is a community-driven platform that connects people with great local businesses. Millions of people rely on Yelp for useful and trusted local business information, reviews and photos to help inform their spending decisions. As a one-stop local platform, Yelp helps consumers easily discover, connect and transact with businesses across a broad range of categories by making it easy to request a quote for a service, book a table at a restaurant and more. Yelp was founded in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205544346/en/
Press Contact
Yelp Inc.
Julianne Rowe
press@yelp.com
Source: Yelp Inc.
FAQ
How many reviews did Yelp (YELP) receive in 2024?
How many user accounts did Yelp (YELP) close for policy violations in 2024?
What percentage of reviews were removed by Yelp's (YELP) User Operations team in 2024?
How many Compensated Activity Alerts did Yelp (YELP) issue in 2024?
What was the increase in politically-related review incidents for Yelp (YELP) in 2024?
