"Running a Restaurant Is No Joke": Square’s New Campaign, Featuring Actor and Foodie Eric Wareheim, Highlights Restaurants’ Hard-Earned Insights
Square has launched a new video series titled 'Running a Restaurant Is No Joke,' featuring actor and foodie Eric Wareheim. The series, produced in collaboration with Ventureland, showcases three Los Angeles-based restaurateurs and Square sellers: Alisa Reynolds of My 2 Cents, Alvin Cailan of Amboy, and Keegan Fong of Woon Kitchen.
The campaign highlights the challenges and realities of running restaurants while demonstrating how Square's technology helps owners manage operations, adapt with flexible tools, and grow their businesses. Each episode features different aspects of restaurant management, from discussing tough trade-offs and financial management to hiring practices and the evolution of takeout services.
Square ha lanciato una nuova serie di video intitolata 'Gestire un Ristorante Non È Uno Scherzo', con l'attore e appassionato di cibo Eric Wareheim. La serie, prodotta in collaborazione con Ventureland, presenta tre ristoratori di Los Angeles e venditori di Square: Alisa Reynolds di My 2 Cents, Alvin Cailan di Amboy e Keegan Fong di Woon Kitchen.
La campagna mette in risalto le sfide e le realtà della gestione dei ristoranti, dimostrando come la tecnologia di Square possa aiutare i proprietari a gestire le operazioni, adattarsi con strumenti flessibili e far crescere le loro attività. Ogni episodio esplora diversi aspetti della gestione ristorativa, dalla discussione di difficili compromessi e gestione finanziaria, alle pratiche di assunzione e all'evoluzione dei servizi da asporto.
Square ha lanzado una nueva serie de videos titulada 'Dirigir un Restaurante No Es un Chiste', con el actor y amante de la comida Eric Wareheim. La serie, producida en colaboración con Ventureland, presenta a tres restauradores de Los Ángeles y vendedores de Square: Alisa Reynolds de My 2 Cents, Alvin Cailan de Amboy y Keegan Fong de Woon Kitchen.
La campaña destaca los desafíos y la realidad de dirigir restaurantes, demostrando cómo la tecnología de Square ayuda a los propietarios a gestionar las operaciones, adaptarse con herramientas flexibles y hacer crecer sus negocios. Cada episodio aborda diferentes aspectos de la gestión de restaurantes, desde la discusión de difíciles decisiones y la gestión financiera, hasta las prácticas de contratación y la evolución de los servicios para llevar.
Square는 배우이자 음식 애호가인 Eric Wareheim과 함께 '레스토랑 운영은 농담이 아니다'라는 제목의 새로운 비디오 시리즈를 출시했습니다. 이 시리즈는 Ventureland와 협력하여 제작되며, 로스앤젤레스에 기반을 둔 세 명의 레스토랑 운영자이자 Square 판매자인 Alisa Reynolds (My 2 Cents), Alvin Cailan (Amboy), Keegan Fong (Woon Kitchen)을 소개합니다.
이 캠페인은 레스토랑 운영의 도전과 현실을 강조하고, Square의 기술이 소유자들이 운영을 관리하고, 유연한 도구로 적응하며, 비즈니스를 성장시킬 수 있도록 돕는 방법을 보여줍니다. 각 에피소드는 힘든 선택과 재무 관리, 채용 관행 및 포장 서비스의 발전 등 레스토랑 관리의 다양한 측면을 다룹니다.
Square a lancé une nouvelle série de vidéos intitulée 'Gérer un Restaurant n'est Pas un Joke', mettant en vedette l'acteur et amateur de gastronomie Eric Wareheim. La série, produite en collaboration avec Ventureland, présente trois restaurateurs basés à Los Angeles et vendeurs de Square : Alisa Reynolds de My 2 Cents, Alvin Cailan d'Amboy et Keegan Fong de Woon Kitchen.
La campagne met en lumière les défis et les réalités de la gestion de restaurants tout en démontrant comment la technologie de Square aide les propriétaires à gérer leurs opérations, à s'adapter avec des outils flexibles et à développer leurs affaires. Chaque épisode aborde différents aspects de la gestion des restaurants, depuis la discussion des compromis difficiles et de la gestion financière jusqu'aux pratiques d'embauche et à l'évolution des services de plats à emporter.
Square hat eine neue Videoserie mit dem Titel 'Ein Restaurant zu führen ist kein Spaß' ins Leben gerufen, die den Schauspieler und Feinschmecker Eric Wareheim präsentiert. Die Serie, die in Zusammenarbeit mit Ventureland produziert wurde, zeigt drei Restaurantbesitzer aus Los Angeles und Verkäufer von Square: Alisa Reynolds von My 2 Cents, Alvin Cailan von Amboy und Keegan Fong von Woon Kitchen.
Die Kampagne hebt die Herausforderungen und Realitäten der Restaurantführung hervor und demonstriert, wie die Technologie von Square den Eigentümern hilft, ihre Abläufe zu verwalten, sich mit flexiblen Werkzeugen anzupassen und ihre Geschäfte auszubauen. Jede Episode behandelt verschiedene Aspekte des Restaurantmanagements, von schwierigen Abwägungen und Finanzverwaltung bis hin zu Einstellungspraktiken und der Weiterentwicklung von Abholservices.
- Strategic marketing campaign showcasing Square's restaurant management solutions
- Partnership with notable industry figures and successful restaurant owners
- Multi-channel campaign deployment across paid media, organic social, email, and editorial
- None.
Through spotlighting restaurant owners, video series underlines the comedy, camaraderie, and complications of the industry alongside real-life advice
Through spotlighting restaurant owners, video series underlines the comedy, camaraderie, and complications of the industry alongside real-life advice (Photo: Square)
Made in-house by Square’s creative team and in collaboration with Ventureland, an Academy Award–nominated, Emmy-winning independent creative studio, the episodes entertain while also providing real tips and advice on how to make it in the restaurant industry as Wareheim shadows Los Angeles–based restaurateurs and Square sellers Alisa Reynolds of My
-
Beyond being the executive chef and owner of My
2 Cents , James Beard–nominated Chef Alisa hosts the hit Hulu show “Searching for Soul Food.” In her time with Eric, she teaches him about some of the tough trade-offs you have to make when running a restaurant and how every dollar counts. - Chef Alvin is a leading chef in America’s Filipino food movement, and he’s the host of First We Feast’s “The Burger Show.” He and Eric discuss the importance of hiring quality people and maintaining efficiency, ensuring less waste, and more happy customers.
- Chef Keegan started his homestyle Chinese restaurant as a pop-up while working a full-time job – now, Woon has two brick-and-mortar locations. Keegan and Eric dive into the fast-evolving takeout game and its importance for Woon’s business.
While this work was produced before the devastating wildfires in
With Square, restaurants like My
“Running a restaurant isn’t just a job – it’s a passion, a grind, and a daily lesson in resilience,” said Lindsey Irvine, Chief Marketing Officer at Square. “At Square, supporting restaurants means supporting the real people behind these businesses, and we wanted to capture their stories, struggles, and humor. With this campaign, we show how Square’s technology helps restaurant owners find the calm in the chaos, and we worked with Eric to showcase the hard-earned wisdom that comes from being a veteran in this industry, giving more restaurants the tools they need to succeed, too.”
Beyond his career as an actor, comedian, and award-winning director, Eric Wareheim is a New York Times–best selling author for his cookbook Foodheim, and he is co-owner of natural winery Las Jaras. As a renowned foodie, learning the ins and outs of the restaurant business – and doing so with humor along the way – is a natural next step in his culinary adventure.
“Meeting and learning from such talented chefs was eye-opening, and the experience became even more special in the aftermath of the wildfires,” said Eric Wareheim. “Running a restaurant is truly no joke – it’s a crazy journey that requires a lot of patience, partnership, and a good helping of humor. It’s been a privilege to work with Alisa, Alvin, and Keegan and witness their resilience and grit – and with this series, we hope to bring some light to a difficult situation and to have some fun exploring the highs and lows of the industry.”
This integrated multi-channel campaign includes promotion spanning paid media, organic social, email, and editorial, with the episodes now live on Square’s website.
About Square
Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com.
Square, the Square logo, and others are trademarks of Block, Inc. and/or its subsidiaries.
Block, Inc. is a financial services platform and is not an FDIC insured depository institution. Banking services are provided by Square Financial Services, Inc., Sutton Bank, or Celtic Bank, Members FDIC.
About Ventureland
Ventureland is an Academy Award-nominated, Emmy-winning independent creative studio that specializes in developing original entertainment properties that span traditional and emerging media platforms, including theatrical, streaming, branded entertainment, live events, social, and more. Recent acclaimed projects include the docuseries Beckham for Netflix and the upcoming original scripted series Government Cheese for Apple TV+.
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Source: Square
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