Cash App Launches National Brand Campaign Inviting Customers to "Cash In" on Better Banking and Savvier Spending
Cash App, a Block, Inc. (NYSE: XYZ) subsidiary, has launched its largest marketing campaign called 'Cash In' to promote its comprehensive banking features. The multi-channel national campaign, directed by Emmy-nominated Ramy Youssef, includes a four-part ad series highlighting the platform's benefits for smarter money management.
The campaign began with extensive out-of-home advertising across major U.S. markets in February. Two initial ads, 'Tips' and 'Wingin' It,' showcase everyday scenarios of using Cash App's features, including automatic paycheck distribution into Stocks, Bitcoin, and Savings, and free overdraft coverage.
Key statistics reveal Cash App Card has reached 25 million monthly active users as of December 2024, with 21% penetration among U.S. 18-21 year olds. The platform offers benefits for customers who direct deposit $300+ monthly, including up to $200 in free overdraft coverage, 4% interest on savings, and ATM fee reimbursement. The campaign will continue throughout 2025 across various media channels.
Cash App, una filiale di Block, Inc. (NYSE: XYZ), ha lanciato la sua più grande campagna di marketing chiamata 'Cash In' per promuovere le sue complete funzionalità bancarie. La campagna nazionale multicanale, diretta dal nominato agli Emmy Ramy Youssef, include una serie di quattro annunci che evidenziano i vantaggi della piattaforma per una gestione del denaro più intelligente.
La campagna è iniziata con una vasta pubblicità out-of-home nei principali mercati statunitensi a febbraio. I due annunci iniziali, 'Tips' e 'Wingin' It', mostrano scenari quotidiani di utilizzo delle funzionalità di Cash App, inclusa la distribuzione automatica degli stipendi in azioni, Bitcoin e risparmi, e la copertura gratuita per scoperti.
Statistiche chiave rivelano che la Cash App Card ha raggiunto 25 milioni di utenti attivi mensili a dicembre 2024, con una penetrazione del 21% tra i giovani americani di età compresa tra i 18 e i 21 anni. La piattaforma offre vantaggi per i clienti che effettuano un deposito diretto di oltre $300 al mese, inclusi fino a $200 in copertura per scoperti gratuita, 4% di interesse sui risparmi e rimborso delle spese per prelievi ATM. La campagna continuerà per tutto il 2025 attraverso vari canali media.
Cash App, una subsidiaria de Block, Inc. (NYSE: XYZ), ha lanzado su mayor campaña de marketing llamada 'Cash In' para promover sus completas funciones bancarias. La campaña nacional multicanal, dirigida por el nominado al Emmy Ramy Youssef, incluye una serie de cuatro anuncios que destacan los beneficios de la plataforma para una gestión más inteligente del dinero.
La campaña comenzó con una extensa publicidad exterior en los principales mercados de EE. UU. en febrero. Los dos anuncios iniciales, 'Tips' y 'Wingin' It', muestran escenarios cotidianos del uso de las funciones de Cash App, incluyendo la distribución automática de salarios en acciones, Bitcoin y ahorros, y la cobertura gratuita de sobregiros.
Las estadísticas clave revelan que la Cash App Card ha alcanzado 25 millones de usuarios activos mensuales en diciembre de 2024, con una penetración del 21% entre los jóvenes de EE. UU. de 18 a 21 años. La plataforma ofrece beneficios para los clientes que depositan directamente más de $300 al mes, incluyendo hasta $200 en cobertura gratuita de sobregiros, 4% de interés en ahorros y reembolso de tarifas de cajeros automáticos. La campaña continuará a lo largo de 2025 a través de varios canales de medios.
Cash App는 Block, Inc. (NYSE: XYZ)의 자회사로, 종합적인 은행 기능을 홍보하기 위해 'Cash In'이라는 가장 큰 마케팅 캠페인을 시작했습니다. 에미상 후보인 Ramy Youssef가 감독한 이 다채널 국가 캠페인은 플랫폼의 스마트한 자금 관리 장점을 강조하는 4부작 광고 시리즈를 포함합니다.
캠페인은 2월에 미국 주요 시장에서 대규모 옥외 광고로 시작되었습니다. 초기 광고 두 편인 'Tips'와 'Wingin' It'은 Cash App의 기능을 사용하는 일상적인 시나리오를 보여주며, 자동 급여 분배, 주식 및 비트코인, 저축으로의 분배와 무료 초과 인출 보장을 포함합니다.
주요 통계에 따르면 Cash App Card는 2024년 12월 기준으로 2,500만 명의 월간 활성 사용자에 도달했으며, 미국 18-21세 청년층에서 21%의 침투율을 기록하고 있습니다. 이 플랫폼은 매달 $300 이상을 직접 입금하는 고객에게 최대 $200의 무료 초과 인출 보장, 4%의 저축 이자 및 ATM 수수료 환급 등의 혜택을 제공합니다. 캠페인은 2025년 내내 다양한 미디어 채널을 통해 계속될 것입니다.
Cash App, une filiale de Block, Inc. (NYSE: XYZ), a lancé sa plus grande campagne de marketing appelée 'Cash In' pour promouvoir ses fonctionnalités bancaires complètes. La campagne nationale multicanal, dirigée par le nominé aux Emmy Ramy Youssef, comprend une série de quatre annonces mettant en avant les avantages de la plateforme pour une gestion d'argent plus intelligente.
La campagne a débuté avec une vaste publicité extérieure dans les principaux marchés américains en février. Deux annonces initiales, 'Tips' et 'Wingin' It', présentent des scénarios quotidiens d'utilisation des fonctionnalités de Cash App, y compris la distribution automatique des salaires dans des actions, Bitcoin et des économies, ainsi qu'une couverture gratuite des découverts.
Des statistiques clés révèlent que la Cash App Card a atteint 25 millions d'utilisateurs actifs mensuels en décembre 2024, avec une pénétration de 21 % parmi les jeunes américains de 18 à 21 ans. La plateforme offre des avantages aux clients qui effectuent un dépôt direct de plus de 300 $ par mois, y compris jusqu'à 200 $ de couverture gratuite pour les découverts, 4 % d'intérêt sur les économies et le remboursement des frais de distributeur automatique. La campagne se poursuivra tout au long de 2025 sur divers canaux médiatiques.
Cash App, eine Tochtergesellschaft von Block, Inc. (NYSE: XYZ), hat ihre größte Marketingkampagne mit dem Namen 'Cash In' gestartet, um ihre umfassenden Bankfunktionen zu bewerben. Die multikanalige nationale Kampagne, geleitet von dem Emmy-nominierten Ramy Youssef, umfasst eine vierteilige Werbeserie, die die Vorteile der Plattform für eine intelligentere Geldverwaltung hervorhebt.
Die Kampagne begann im Februar mit umfangreicher Außenwerbung in den wichtigsten US-Märkten. Zwei anfängliche Anzeigen, 'Tips' und 'Wingin' It', zeigen alltägliche Szenarien der Nutzung der Funktionen von Cash App, darunter die automatische Gehaltsverteilung in Aktien, Bitcoin und Ersparnisse sowie kostenlose Überziehungsdeckung.
Wichtige Statistiken zeigen, dass die Cash App Card bis Dezember 2024 25 Millionen monatlich aktive Nutzer erreicht hat, mit einer 21%igen Durchdringung unter US-amerikanischen 18-21-Jährigen. Die Plattform bietet Vorteile für Kunden, die monatlich über $300 direkt einzahlen, darunter bis zu $200 in kostenloser Überziehungsdeckung, 4% Zinsen auf Ersparnisse und Rückerstattung von Geldautomatengebühren. Die Kampagne wird im Jahr 2025 über verschiedene Medienkanäle fortgesetzt.
- Strong user base with 25 million monthly active Cash App Card users
- High market penetration among Gen Z (21% of U.S. 18-21 year olds)
- Competitive features including 4% savings interest rate and $200 overdraft coverage
- Major marketing campaign expansion indicating growth investment
- Significant marketing expenses with largest campaign to-date may impact short-term profitability
“Cash In” is the company’s largest marketing campaign to-date that highlights the benefits of using Cash App as a primary financial services platform
As part of the campaign, Emmy-nominated director Ramy Youssef showcases the opportunities for customers who manage their money with Cash App in a four-part ad series
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“Cash In” first came to life through the company’s largest out-of-home campaign to-date, which began rolling out in February across key
"'Cash In' is our largest marketing effort to-date that drives home how anyone can get more out of their money when they bank and spend via Cash App," said Catherine Ferdon, Cash App's Chief Marketing Officer. "Through rich and relatable storytelling, this campaign encourages people to aim higher and plan their financial futures with confidence, knowing that Cash App offers products to support them at every stage."
Airing this spring, the final two videos of the series will focus on Cash App Afterpay, a recently launched suite of features which allows millions of eligible customers to pay over time retroactively and with select retailers across the
The brand campaign marks another milestone in executing Cash App’s “bank our base” strategy as the company continues to deliver differentiated, trusted financial services and commerce solutions to customers. “Cash In” highlights the many customer benefits to utilizing Cash App as a primary financial services platform: Cash App customers who direct deposit
The ads, which were developed in partnership with creative agency Anomaly, will air across television, radio, cinema, social, and streaming channels throughout 2025. “Tips” can be viewed here and “Wingin’ It” can be viewed here.
“I love getting to make commercial work that feels like a real slice of life—a little window into actual moments with actual people,” said Ramy Youssef. “That's what I loved about working with the Cash App and Anomaly teams on their latest campaign - finding those moments, the humor, the humanity, the details and depth, and bringing them to life.”
About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.
*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See Terms and Conditions. Direct deposit, savings, and Afterpay provided by Cash App, a Block Inc., brand.
1 ‘Why Credit Cards Give Gen Z the Ick’ report, February 2025
2 Calculated as the number of 18-to-21 year-olds who had at least one Cash App Card transaction in 2024 divided by the
3 To earn interest on your Cash App savings balance, you need to be 18 or older and have a Cash App Card. To earn the highest interest rate Cash App offers, you also need to direct deposit at least
4 To learn more click here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250317705705/en/
Press Contact
press@cash.app
Source: Block, Inc.
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