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Xtep International Holdings has achieved significant milestones in the global running shoe market in 2024. The company has been recognized by Frost & Sullivan as the Global Leading Brand in Running Shoe Sales and secured the top position for wearing rate in China's marathons.
In 2024, the global running shoe market reached $51.3 billion, driven by increasing health awareness and marathon participation. China hosted 749 road races, attracting over 7.04 million participants. Xtep sponsored 44 marathon races nationwide, leveraging its 160X product series to gain market recognition.
Since its strategic expansion into running footwear in 2007, Xtep has transformed from a mass sportswear brand into a professional running brand, offering comprehensive services including foot shape analysis, gait analysis, and training guidance. The company's product portfolio spans from professional marathon runners' needs to recreational athletes' requirements.
