Xtep-- Market Leader in Global Running Shoe Sales and China's Marathon Event in 2024
Xtep International Holdings has achieved significant milestones in the global running shoe market in 2024. The company has been recognized by Frost & Sullivan as the Global Leading Brand in Running Shoe Sales and secured the top position for wearing rate in China's marathons.
In 2024, the global running shoe market reached $51.3 billion, driven by increasing health awareness and marathon participation. China hosted 749 road races, attracting over 7.04 million participants. Xtep sponsored 44 marathon races nationwide, leveraging its 160X product series to gain market recognition.
Since its strategic expansion into running footwear in 2007, Xtep has transformed from a mass sportswear brand into a professional running brand, offering comprehensive services including foot shape analysis, gait analysis, and training guidance. The company's product portfolio spans from professional marathon runners' needs to recreational athletes' requirements.
Xtep International Holdings ha raggiunto traguardi importanti nel mercato globale delle scarpe da corsa nel 2024. L'azienda è stata riconosciuta da Frost & Sullivan come il Marchio Globale Leader nelle Vendite di Scarpe da Corsa e ha ottenuto la prima posizione per il tasso di utilizzo nelle maratone cinesi.
Nel 2024, il mercato globale delle scarpe da corsa ha raggiunto i 51,3 miliardi di dollari, spinto dall'aumento della consapevolezza sulla salute e dalla partecipazione alle maratone. La Cina ha ospitato 749 gare su strada, attirando oltre 7,04 milioni di partecipanti. Xtep ha sponsorizzato 44 maratone a livello nazionale, sfruttando la sua serie di prodotti 160X per ottenere riconoscimento sul mercato.
Dal suo ampliamento strategico nel settore delle calzature da corsa nel 2007, Xtep si è trasformata da marchio di abbigliamento sportivo di massa a brand professionale per la corsa, offrendo servizi completi che includono analisi della forma del piede, analisi della falcata e guida all'allenamento. Il portafoglio prodotti dell'azienda copre le esigenze sia dei corridori professionisti di maratona sia degli atleti amatoriali.
Xtep International Holdings ha alcanzado hitos significativos en el mercado global de zapatillas para correr en 2024. La empresa ha sido reconocida por Frost & Sullivan como la Marca Líder Mundial en Ventas de Zapatillas para Correr y logró la primera posición en tasa de uso en las maratones de China.
En 2024, el mercado global de zapatillas para correr alcanzó los 51.3 mil millones de dólares, impulsado por una mayor conciencia sobre la salud y la participación en maratones. China organizó 749 carreras en ruta, atrayendo a más de 7.04 millones de participantes. Xtep patrocinó 44 maratones a nivel nacional, aprovechando su serie de productos 160X para ganar reconocimiento en el mercado.
Desde su expansión estratégica al calzado para correr en 2007, Xtep se ha transformado de una marca de ropa deportiva masiva a una marca profesional de running, ofreciendo servicios integrales que incluyen análisis de la forma del pie, análisis de la pisada y guía de entrenamiento. El portafolio de productos de la compañía abarca desde las necesidades de corredores profesionales de maratón hasta las de atletas recreativos.
Xtep International Holdings는 2024년 글로벌 러닝화 시장에서 중요한 성과를 달성했습니다. 이 회사는 Frost & Sullivan으로부터 글로벌 러닝화 판매 부문 선도 브랜드로 인정받았으며, 중국 마라톤 착용률 부문에서 1위를 차지했습니다.
2024년 글로벌 러닝화 시장은 건강에 대한 인식 증가와 마라톤 참가자 수 증가에 힘입어 513억 달러에 달했습니다. 중국에서는 749개의 도로 경주가 개최되어 704만 명이 넘는 참가자를 끌어모았습니다. Xtep는 전국에서 44개의 마라톤 대회를 후원하며 160X 제품 시리즈를 활용해 시장 인지도를 높였습니다.
2007년 러닝화 분야로 전략적 확장을 시작한 이후, Xtep는 대중 스포츠웨어 브랜드에서 전문 러닝 브랜드로 탈바꿈했으며, 발 모양 분석, 보행 분석, 훈련 지도 등 포괄적인 서비스를 제공합니다. 회사의 제품 포트폴리오는 전문 마라톤 선수부터 일반 레크리에이션 선수까지 다양한 요구를 충족합니다.
Xtep International Holdings a atteint des étapes importantes sur le marché mondial des chaussures de course en 2024. L'entreprise a été reconnue par Frost & Sullivan comme la Marque Leader Mondiale des Ventes de Chaussures de Course et a obtenu la première place en taux de port lors des marathons en Chine.
En 2024, le marché mondial des chaussures de course a atteint 51,3 milliards de dollars, porté par une prise de conscience accrue de la santé et la participation aux marathons. La Chine a accueilli 749 courses sur route, attirant plus de 7,04 millions de participants. Xtep a sponsorisé 44 marathons à l’échelle nationale, tirant parti de sa série de produits 160X pour gagner en reconnaissance sur le marché.
Depuis son expansion stratégique dans les chaussures de course en 2007, Xtep est passée d’une marque de vêtements de sport grand public à une marque professionnelle de course, offrant des services complets incluant l’analyse de la forme du pied, l’analyse de la foulée et des conseils d’entraînement. Le portefeuille de produits de l’entreprise couvre les besoins des coureurs professionnels de marathon comme ceux des athlètes amateurs.
Xtep International Holdings hat im Jahr 2024 bedeutende Meilensteine auf dem globalen Laufschuhmarkt erreicht. Das Unternehmen wurde von Frost & Sullivan als Global Leading Brand im Bereich Laufschuhverkäufe anerkannt und erreichte den Spitzenplatz bei der Tragequote bei Marathons in China.
Im Jahr 2024 erreichte der globale Laufschuhmarkt 51,3 Milliarden US-Dollar, angetrieben durch ein gestiegenes Gesundheitsbewusstsein und eine höhere Marathonteilnahme. China veranstaltete 749 Straßenläufe mit über 7,04 Millionen Teilnehmern. Xtep sponserte landesweit 44 Marathonläufe und nutzte seine 160X-Produktserie, um Markterkennung zu erlangen.
Seit der strategischen Expansion in den Bereich Laufschuhe im Jahr 2007 hat sich Xtep von einer Massen-Sportbekleidungsmarke zu einer professionellen Laufmarke entwickelt und bietet umfassende Dienstleistungen wie Fußformanalyse, Gangbildanalyse und Trainingsberatung an. Das Produktportfolio des Unternehmens deckt die Bedürfnisse von professionellen Marathonläufern bis hin zu Freizeitsportlern ab.
- Achieved global market leadership in running shoe sales volume for 2024
- Ranked #1 in wearing rate for China's marathons in 2024
- Sponsored 44 marathon races nationwide, expanding market presence
- Successfully transformed from mass sportswear to premium professional running brand
- Strong performance of flagship 160X product series with global recognition
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Furthermore, the increasing participation in marathons and road running events has significantly expanded the market for performance running shoes and running gear, with athletes showing a growing preference for high-performance footwear and smart wearable devices.
Among all sportswear brands, Chinese sportswear brands have gained increasing recognition in global markets, transitioning from regional players to internationally competitive brands. With the global rise of Chinese trend culture, overseas consumers have shown growing awareness and demand toward the fashion-forward designs, high value-for-money, and deep cultural elements embedded in Chinese brands.
Chinese sports brands have strengthened their global presence through strategic initiatives such as collaborating with international ambassadors, sponsoring major sporting events, and expanding global sales channels. These efforts have significantly enhanced brand influence on the international stage. Meanwhile, leading Chinese sports brands such as Li-Ning, ANTA, and Xtep have ramped up investments in product research and development, technological innovation, and sustainable materials, enabling them to deliver internationally competitive products with superior performance, comfort, and quality. As consumer preferences evolve, a growing number of international buyers are choosing Chinese brands, further solidifying their global market share and accelerating their transition towards premiumization and internationalization.
Chinese sports brands have also increased their presence in national marathon events, with domestic running shoes demonstrating growing stability in professional races and significantly higher adoption rates among athletes. Meanwhile, marathon participation has surged across
As marathon participation rises, demand for professional running gear continues to escalate, with performance running shoes, moisture-wicking apparel, and GPS smartwatches becoming essential for runners. This trend has not only driven the expansion of the performance running gear market but also fueled continuous advancements in running shoe design and technology. Runners and marathon participants now form a key consumer segment, with their increasing demand serving as a crucial driver of market growth.
Sports brands play a pivotal role in marathon sponsorship, with running shoes being highly aligned with marathon event content, making them a natural fit for sports marketing initiatives. The broad exposure and high engagement levels in marathon events provide sports brands with greater visibility and stronger marketing effectiveness. As a result, marathon events have become a critical marketing battleground for sports brands, further strengthening brand recognition and competitiveness in the performance sportswear market.
Xtep – The Market Leader in Professional Running Shoes
As a well-known domestic sports brand, Xtep has solidified its position in the running shoe sector by making running footwear its core product focus while leveraging extensive exposure through marathon sponsorships. Since initiating its strategic expansion into the running shoes' category in 2007, Xtep has continuously deepened its presence in the running track. After more than a decade of accumulation and refinement, it has established a solid foundation in technology R&D and product innovation, successfully transforming from a mass sportswear brand into a professional running brand. This strategic approach has successfully positioned Xtep as a top choice among consumers in the running shoe market.
Designed specifically for running, running shoes play a critical role in ensuring safety and enhancing athletic performance. Through deep insights into runners' needs and continuous optimization of product performance, Xtep has built a solid foundation in running shoe technology and launched professional racing shoes. With lightweight design, advanced carbon plate technology, and exceptional cushioning performance, the shoes have been widely recognized by professional runners and core user groups, becoming their preferred choice for training and competition. Xtep's flagship product, the 160X product series, has consistently garnered global recognition and prestigious running shoe awards for its exceptional performance and advanced technology.
Leveraging its product advantages, Xtep achieved outstanding sales performance across all distribution channels in 2024, marking a significant leap in market share and reinforcing its leadership in the industry.
In addition, Xtep continues to expand its influence in the running industry through deep engagement in marathon events and the establishment of a comprehensive runner ecosystem. Through years of continuous in-depth communication and interaction with runners, Xtep has gradually built a one-stop professional service system covering product experience, foot shape and gait analysis, scientific training guidance, and post-race recovery. This comprehensive approach not only enhances the end-to-end sports experience for runners but also enables the brand to gain more accurate insights into the real needs of different runner groups, providing ongoing feedback and support for product development and service optimization.
Xtep's full-spectrum running shoe portfolio caters to a wide range of running needs—from daily training and competitive racing for professional marathon runners to everyday running for recreational athletes. This comprehensive product lineup meets the diverse usage scenarios of runners at all levels, achieving full market coverage from elite racing to mass participation.
Xtep continues to support
As a result, Xtep has become one of the most prominent sponsors of marathon events, steadily increasing its market share in the running shoe segment. With its continuous innovation and market expansion, Xtep has firmly established itself as a leading brand in the global running shoe industry.
Based on extensive market research, Frost & Sullivan has officially recognized Xtep International Holdings Limited for its outstanding market leadership. Xtep has been awarded the "Global Leading Brand in terms of Sales Volume of Running shoes in 2024" and "Top-Ranked Running Shoe Brand by Wearing Rate in
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SOURCE Xtep
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