Aston Martin Aramco Formula One® Team Announces Partnership With Office Technology and Solutions Leader Xerox
Aston Martin Aramco Formula One Team has announced Xerox as its Official Global Partner starting in 2025. The multi-year partnership will focus on enhancing digital operations through Managed Print Services, Augmented Reality, and Marketing Insights. Xerox will provide critical telemetry data printing services and explore AR applications for remote assistance at track and wind tunnel operations. The partnership will commence with Xerox branding visible on the AMR24 at the upcoming Las Vegas Grand Prix.
Aston Martin Aramco Formula One Team ha annunciato Xerox come suo Partner Globale Ufficiale a partire dal 2025. La partnership di più anni si concentrerà sul miglioramento delle operazioni digitali attraverso i Servizi di Stampa Gestita, la Realtà Aumentata e le Intuizioni di Marketing. Xerox fornirà servizi di stampa di dati telemetrici critici ed esplorerà applicazioni di AR per assistenza remota nelle operazioni in pista e in galleria del vento. La partnership inizierà con il branding di Xerox visibile sull'AMR24 durante il prossimo Gran Premio di Las Vegas.
Aston Martin Aramco Formula One Team ha anunciado a Xerox como su Socio Global Oficial a partir de 2025. La asociación multianual se centrará en mejorar las operaciones digitales a través de Servicios de Impresión Gestionada, Realidad Aumentada y Perspectivas de Marketing. Xerox proporcionará servicios de impresión de datos de telemetría crítica y explorará aplicaciones de AR para asistencia remota en operaciones de pista y túnel de viento. La asociación comenzará con la marca Xerox visible en el AMR24 en el próximo Gran Premio de Las Vegas.
애스턴 마틴 아람코 포뮬러 원 팀은 2025년부터 제록스를 공식 글로벌 파트너로 발표했습니다. 이 다년간의 파트너십은 관리형 인쇄 서비스, 증강 현실 및 마케팅 인사이트를 통해 디지털 운영 개선에 중점을 둡니다. 제록스는 중요한 원거리 데이터 인쇄 서비스를 제공하고 트랙 및 풍동 작업에서 원격 지원을 위한 AR 응용 프로그램을 탐색할 것입니다. 이 파트너십은 다가오는 라스베이거스 그랑프리에서 AMR24에 제록스 브랜드가 드러나면서 시작될 것입니다.
Aston Martin Aramco Formula One Team a annoncé Xerox comme son Partenaire Global Officiel à partir de 2025. Ce partenariat pluriannuel se concentrera sur l'amélioration des opérations numériques grâce aux Services d'Impression Gérés, à la Réalité Augmentée et aux Insights Marketing. Xerox fournira des services d'impression de données de télémétrie essentiels et explorera les applications de RA pour l'assistance à distance lors des opérations sur la piste et dans le tunnel de vent. Le partenariat commencera avec la marque Xerox visible sur l'AMR24 lors du prochain Grand Prix de Las Vegas.
Aston Martin Aramco Formula One Team hat Xerox als offiziellen globalen Partner ab 2025 angekündigt. Die mehrjährige Partnerschaft wird sich darauf konzentrieren, die digitalen Abläufe durch Managed Print Services, Augmented Reality und Marketing Insights zu verbessern. Xerox wird wichtige Telemetriedaten-Druckdienste bereitstellen und AR-Anwendungen für Remote-Assistance bei den Aktivitäten auf der Strecke und im Windkanal erkunden. Die Partnerschaft beginnt mit der Sichtbarkeit der Xerox-Marke auf dem AMR24 beim kommenden Großen Preis von Las Vegas.
- Strategic partnership with Formula One team enhances brand visibility
- New revenue stream through managed print services contract
- Opportunity to showcase technological capabilities in high-performance environment
- None.
Insights
This partnership announcement, while prestigious, has minimal direct financial impact on Xerox's bottom line. Formula One partnerships typically represent marketing expenses rather than significant revenue generators. The deal's value lies in brand visibility and B2B relationship building, but the financial terms are not disclosed. Key benefits include:
- Enhanced global brand visibility in the premium motorsport segment
- Technology showcase opportunities through F1's digital infrastructure
- B2B networking potential within the F1 ecosystem
However, F1 partnerships are expensive investments, often costing
SILVERSTONE,
Commencing in 2025, the multi-year partnership between Xerox and Aston Martin Aramco will unite two innovators dedicated to speed, precision, and efficiency. Xerox, at the forefront of both digital and physical technologies, is renowned for its expertise in printing, scanning, and copying, alongside cutting-edge workplace digital and IT services.
Aston Martin Aramco builds, tests, and enhances its cars and race day logistics in the state-of-the-art AMR Technology Campus at Silverstone,
- Managed Print Services: Xerox will print critical “overlays” for the team, which will be used to provide telemetry data for each driver across a single lap and overlaying one driver against the other to enable them to see their relative lap times.
- Augmented Reality: Xerox and Aston Martin Aramco are exploring the use of Augmented Reality for Remote Assistance at track and in the team’s upcoming wind tunnel.
- Marketing Insights: With data gathering incorporated into Xerox technology, Aston Martin Aramco can receive data-backed marketing insight directly from Xerox solutions.
Xerox branding will be visible on the AMR24 at the Las Vegas Grand Prix next week.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One® Team said: "Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency. We are excited to work with Xerox and leverage their expertise to enhance our team’s digital operations. As we push the boundaries of performance, this partnership will drive us forward."
Deena LaMarque Piquion, Chief Growth and Disruption Officer, Xerox said: “Just as Aston Martin Formula One® team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions. Together, we are shaping a new future—where agility meets innovation, and businesses achieve excellence at the speed of F1.”
About Xerox Holdings Corporation (NASDAQ: XRX)
For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its legacy of innovation to deliver client-centric and digitally-driven technology solutions and meet the needs of today’s global, distributed workforce. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients. At Xerox, we make work, work. Learn more at www.xerox.com and explore our commitment to diversity and inclusion.
About Aston Martin Aramco Formula One® Team
The iconic Aston Martin marque was founded in 1913 by Lionel Martin and Robert Bamford, and has developed a succession of ultra-luxury high performance automobiles, including the iconic Goldfinger DB5, the V8 Vantage, the Vanquish and the DBX 707 – one of the world’s fastest SUVs.
The epitome of British luxury and technology on the road, the migration to the racetrack followed naturally. The marque famously won the 24 Hours of Le Mans in 1959 and briefly competed in Formula One in 1959 and 1960.
Aston Martin returned to the Formula One grid in 2021 under the leadership of Canadian entrepreneur, Lawrence Stroll. Since then, the team has invested heavily, opening its new AMR Technology Campus in Silverstone during the summer of 2023 – the sport’s first new F1 team base for almost two decades. A state-of-the-art wind tunnel is scheduled to be operational in 2024. The new Technology Campus helps the team’s environmental ambitions with better insulation, intelligent use of natural light, and solar panels helping power the site.
Aston Martin enjoyed its most successful season to date in 2023, securing eight podium positions and 280 points on its way to finishing fifth in the Constructors’ Championship. For 2024, double world champion Fernando Alonso and Canadian Lance Stroll head a driver line-up supported by Test and Reserve Driver Felipe Drugovich, Stoffel Vandoorne and Team Ambassador Pedro de la Rosa.
In 2024, Aston Martin will also take to the track in the all-female F1® Academy series with Swiss driver Tina Hausmann. She is supported by Aston Martin Aramco’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins, who tested one of the team’s F1 cars in 2023.
Off-track, Aston Martin Aramco conceived its Make A Mark platform – a commitment to drive positive progress through the influence of the team and the profile of Formula One.
Make A Mark is built upon three core pillars: sustainability, community and inclusion – all devised to champion an environmental, inclusive and diverse living and working culture with a program that supports and educates young people, particularly from diverse and ethnic backgrounds, to drive career opportunities within motorsport and STEM.
Responsible business partners include Racing Pride to positively promote LGBTQ+ inclusivity within motorsport, while Spinal Track works with the team to improve accessibility and foster inclusion across the sport. A partnership with the Aleto Foundation provides a leadership program for young ethnic minority students wanting to learn more about opportunities within motorsport. In January 2024 Aston Martin Aramco became the first Formula One team to comply with ISO standard 50001 – a globally recognized certification that outlines the requirements for improving energy efficiency and performance while reducing consumption and costs.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241114562992/en/
Justin Capella, Xerox, Justin.Capella@xerox.com
Ruth Shaw, Head of Partnership Communications Aston Martin F1, ruth.shaw@astonmartinf1.com
Source: Xerox Holdings Corporation
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