Xponential Fitness and the American Cancer Society Collaborate to Recognize National Cancer Survivors Month in June

Rhea-AI Summary

Xponential Fitness, a leading global franchisor of health and wellness brands, is partnering with the American Cancer Society (ACS) to recognize National Cancer Survivors Month in June. This initiative aims to raise awareness and donations to support cancer research, advocacy, and patient care. Throughout June, Xponential's brands, including Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Rumble Boxing, BFT, and AKT, will offer donation-based classes and co-branded retail items, with proceeds benefiting the ACS. They will also spread awareness through social media and blog content.

Positive

• Collaboration with ACS can significantly boost brand visibility and goodwill.
• Donation-based classes may attract new customers and reinforce member loyalty.
• Co-branded retail can drive additional revenue while supporting a charitable cause.
• Social media campaigns can increase engagement and digital presence.
• Physical activity offerings align with public health recommendations, enhancing brand credibility.

Negative

• No direct financial gains mentioned from the collaboration.
• Potential resource allocation to this initiative might divert focus from core business operations.
• Donation-based model may not significantly impact revenue during campaign period.

Leading Franchisor of Health and Wellness Brands to Raise Awareness, Donations for Cancer Patients and Survivors in Studios Across the Country

IRVINE, Calif.--(BUSINESS WIRE)-- According to the American Cancer Society's Cancer Facts & Figures, 2024, it is estimated more than 2 million new cases of cancer will be diagnosed in the United States, and more than 600,000 people will die from the disease this year. This June, Xponential Fitness, a leading global franchisor of health and wellness brands, is collaborating with the American Cancer Society (ACS) for National Cancer Survivors Month, raising awareness and donations to aid research, advocacy, and patient support so that everyone has an opportunity to detect, treat and survive cancer.

Throughout June, Xponential’s portfolio of brands, including Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Rumble Boxing, BFT, and AKT, will be offering donation-based classes for the American Cancer Society as well as co-branded retail, from which proceeds will go to research, treatment, and resources for cancer patients. The brands will also raise awareness for the ACS’s noble cause through social media and blog content spotlighting cancer patients, survivors, and education all month long. To make a donation to the ACS through any of the Xponential brands, visit this page.

“Fighting cancer is an incredibly important cause to the Xponential family,” said Sarah Luna, President of Xponential Fitness. “Thousands of our members and studio teams are impacted by this awful disease every year, and by combining efforts with a great organization like the American Cancer Society, we can make a positive difference in these people’s lives.”

With a majority of Xponential’s brands spanning numerous modalities of exercise, the company is passionate about supporting the world’s leading cancer-fighting organization. Physical activity is proven to reduce the risks of chronic diseases, including cancer, according to the U.S. Department of Health and Human Services. Xponential’s workouts, which include Pilates, barre, indoor cycling, yoga, and strength training, can help members achieve the 150 to 300 minutes of moderate-intensity aerobic activity and 75 to 100 minutes of vigorous aerobic activity that are recommended each week for optimal physical health and could help prevent chronic illness.

Physical activity also packs immense benefits for those currently battling or recovering from cancer. Not only can exercise improve cardiovascular health and lean muscle mass, it can also help reduce stress, anxiety, and depression, and group classes like those offered across Xponential’s studios can offer a community of members and friends to lean on for social support.

Tarik Ceric, a melanoma cancer survivor, can attest to the benefits of exercise firsthand. In 2019, at age 24, Ceric was diagnosed with the disease and eventually had surgery to remove several lymph nodes in his neck, followed by chemotherapy and immunotherapy. Side effects included fatigue, skin problems, and what he calls “mental fog,” as well as feelings of depression and loneliness. That’s when he turned to physical exercise and saw a drastic positive change in his well-being.

“Fitness has always been my route toward health and relieving anxiety,” said Ceric. “I like working out with other people and helping them with their health. Fitness and health have always been my therapy.”

To learn more about what each Xponential brand and its local studios are doing to support the ACS during National Cancer Survivors Month, please visit www.xponential.com/our-brands. To learn more about the American Cancer Society, visit www.cancer.org.

ABOUT XPONENTIAL FITNESS:

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of boutique health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, the largest assisted stretching brand in the United States offering one-on-one and group stretching services; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based program; and Lindora, a leading provider of medically guided wellness and metabolic health solutions. For more information, please visit the Company’s website at xponential.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240603784072/en/

David Robertson, Fishman Public Relations, drobertson@fishmanpr.com

Source: Xponential (Consumer)

FAQ

What is Xponential Fitness doing for National Cancer Survivors Month?

Xponential Fitness is partnering with the American Cancer Society to raise awareness and donations through donation-based classes and co-branded retail items.

Which Xponential Fitness brands are participating in the ACS collaboration?

Brands like Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Rumble Boxing, BFT, and AKT are participating.

How can I donate to the American Cancer Society through Xponential Fitness?

You can make a donation by participating in donation-based classes or purchasing co-branded retail items at Xponential's studios.

What are the health benefits of Xponential Fitness workouts?

Xponential Fitness workouts help achieve recommended aerobic activity levels, potentially reducing risks of chronic diseases including cancer.

How will Xponential Fitness promote this collaboration?

Xponential Fitness will promote the collaboration through social media and blog content spotlighting cancer patients, survivors, and education.