Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens

Rhea-AI Summary

Yahoo has announced a partnership with Xperi Inc. to bring Yahoo video content to Xperi's DTS AutoStage Video Service. The entertainment platform will be deployed in BMW vehicles, starting with the all-new BMW 5 series. BMW drivers in several countries will have access to Yahoo Finance Video-On-Demand, Yahoo Sports video podcasts, and In The Know video stream content.

Yahoo Finance, Yahoo Sports, and In the Know video content will be brought to Xperi’s in-cabin entertainment platform, DTS AutoStage Video Service, Powered by TiVo™

NEW YORK--(BUSINESS WIRE)-- Today, Yahoo announced a partnership with Xperi Inc. (NYSE: XPER), to bring Yahoo video content from Yahoo Finance, Yahoo Sports, and In the Know to Xperi’s DTS AutoStage Video Service, Powered by TiVo. Xperi’s entertainment platform will first be deployed in the all-new BMW 5 series and future BMW models, bringing Yahoo content to the in-car entertainment experience for the very first time.

“From taking a break between errands to sitting in line at school pick-up, drivers spend a significant amount of time idle in their vehicles,” said Lara Davis, Chief Strategy Officer of Yahoo. “Through this partnership with leading automotive entertainment platform Xperi, we are now able to offer snackable content in a way that fits seamlessly into people’s daily routines, where they already spend time.”

BMW drivers in the United States, United Kingdom, Korea, Italy, France, Spain, and Germany will have access to Yahoo Finance Video-On-Demand, Yahoo Sports video podcasts, and In The Know video stream content at the touch of a button.

“Xperi provides a best-in-class in-car connected entertainment experience for BMW drivers,” said Jeff Jury, senior vice president and general manager of connected car, Xperi. “Through partnerships with content providers like Yahoo, we can deliver free premium content across news, sports, and entertainment and offer consumers a personalized viewing experience tailored to their interests.”

With growing consumer demand for premium content on the go, Yahoo aims to reach its audiences no matter the time or place. From game updates on Yahoo Sports to the latest market news on Yahoo Finance, Yahoo keeps customers up to speed with the information that’s most important to them.

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231030145363/en/

Press:

Brittany Votto Huckaby

brittany.huckaby@yahooinc.com

Source: Yahoo

FAQ

What is the partnership between Yahoo and Xperi Inc. about?

The partnership aims to bring Yahoo video content to Xperi's DTS AutoStage Video Service.

Which Yahoo video content will be available on Xperi's platform?

Yahoo Finance Video-On-Demand, Yahoo Sports video podcasts, and In The Know video stream content will be available.

In which vehicles will the entertainment platform be deployed?

The platform will first be deployed in the all-new BMW 5 series and future BMW models.

In which countries will BMW drivers have access to the Yahoo video content?

BMW drivers in the United States, United Kingdom, Korea, Italy, France, Spain, and Germany will have access to the content.

What is the goal of this partnership?

The goal is to offer drivers snackable content that fits seamlessly into their daily routines.