Xperi Expands its Global Footprint with its Powered by TiVo Media Platform for Smart TVs and Connected Car
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Insights
The announcement by Xperi Inc. regarding the expansion of its partnerships and the introduction of new content partners represents a strategic maneuver to capitalize on the growing connected television (CTV) advertising market, which is projected to reach 36 billion USD by 2026. This expansion aligns with the increasing consumer demand for integrated and personalized entertainment experiences across various platforms.
The introduction of smart TVs Powered by TiVo across Europe, through partnerships with OEMs like Vestel, Konka and Sharp, signifies Xperi's commitment to leveraging its media platform to enhance customer lifetime value for TV manufacturers. This move is likely to attract attention from investors due to the potential for increased market share and revenue streams from content partnerships and advertising.
Furthermore, the collaboration with BMW to deploy the DTS AutoStage Video Service Powered by TiVo in various car models highlights a diversification strategy. This service aims to meet the evolving consumer expectations for in-car entertainment, which could influence consumer purchasing decisions and potentially boost BMW's competitive edge in the automotive market.
The collaborations and product launches announced by Xperi have the potential to significantly impact the company's financial performance. By entering the CTV advertising space and expanding its presence in the automotive industry, Xperi is tapping into two lucrative markets with high growth potential.
The strategic partnerships with OEMs for the distribution of smart TVs are likely to generate a steady stream of revenue from both hardware sales and shared advertising profits. This could enhance Xperi's revenue diversification and improve its financial stability. Additionally, the integration of the DTS AutoStage Video Service in BMW vehicles could lead to long-term licensing revenue and strengthen Xperi's position in the automotive infotainment market.
Investors should monitor the adoption rates of TiVo OS-powered smart TVs and the consumer reception of the in-car video service, as these will be critical indicators of Xperi's future revenue prospects and market penetration.
The automotive industry is witnessing a transformation with a growing emphasis on in-car entertainment and connectivity features. Xperi's partnership with BMW to offer the DTS AutoStage Video Service Powered by TiVo is a response to this trend and positions BMW as an innovator in this space.
With consumer interest in high-quality in-vehicle video capabilities influencing purchasing decisions, this service could become a differentiating factor for BMW, potentially increasing sales and customer loyalty. The service's focus on personalization and content variety aligns with consumer preferences for tailored in-cabin experiences without the distraction of manual controls.
This development could prompt other automotive manufacturers to seek similar partnerships or develop proprietary solutions to meet consumer expectations for connected services, potentially reshaping the competitive landscape of the automotive industry.
TiVo signs new smart TV manufacturer and expands BMW relationship
Over the past 12 months, Xperi has experienced rapid success with its independent media platforms. TiVo OS for smart TVs and DTS AutoStage Video Service Powered by TiVo for connected cars are focused on delivering an extraordinary entertainment experience in a way that feels more intuitive, immersive and personal.
“We’ve recently narrowed our strategic focus and reiterated our intention to elevate the consumer entertainment experience, whether that be at home or on the go,” said Jon Kirchner, Xperi CEO. “TiVo’s rich history within the industry allows us to take advantage of our extensive media consumption insights, content relationships and machine learning capabilities to develop personalized, enriched and integrated solutions that solve the needs of our partners and end users.”
Smart TVs Powered by TiVo Roll Out Across Europe
Based on decades of experience growing consumer electronics and entertainment ecosystems, the Powered by TiVo model is designed to maximize the lifetime value of customers for TV OEM partners. With the expected growth of connected television (CTV) advertising to reach
An honoree of the 2024 CES Innovation Award in the Content and Entertainment category, TiVo OS has solidified its place in the market as being a truly independent media platform that delivers exceptional personalization, voice search and discovery. In the latter half of 2023, Vestel, TiVo’s first OEM partner, began to release smart TVs to market. Beginning in Spring 2024, leading
In addition to the first TVs being made available for purchase, TiVo OS now has an agreement in place with an additional OEM, Konka, and its TV brand customers are expected to launch smart TVs Powered by TiVo across
TiVo has delivered on its promise to bring entertainment together, so that consumers can find, watch and enjoy the content they are looking for, and has been partnering with leading content providers such as Bloomberg, DAZN, Pluto TV, Plex, Tubi and Xumo Enterprise, to ensure a quality content first approach.
TiVo OS is a complete, turnkey solution for OEMs looking to roll out a new generation of smart TVs globally, efficiently and cost-effectively – delivering a user experience that drives TV demand and viewership. TiVo offers a first-of-its-kind neutral platform that enables OEMs to own their brand experience and gain significantly more control on how viewers consume content. This approach can build brand affinity and drive TV demand, viewership and retention for content services.
DTS AutoStage Video Service Powered by TiVo Delivers Global Content Adoption
The role of a personal vehicle is evolving, with many consumers now seeking greater innovation, enhanced experiences and personalized features. In a recent consumer survey by Xperi, it was discovered that over two-thirds of those between the ages of 17 and 44 are interested in having video, including live TV and on-demand streaming, as part of their vehicle dashboard/screen entertainment choices. Additionally, this cohort said that having high-quality video capability in the dashboard in a specific vehicle model or brand would make them more likely to purchase that vehicle.
Xperi and BMW Group recently announced the deployment of the DTS AutoStage Video Service Powered by TiVo across various models in
TiVo is collaborating with content partners across the globe to provide relevant and timely media to BMW drivers. Content partners include Bloomberg, CHILI, DW, Gusto TV, Pluto TV, TED, Yahoo and leading regional content companies including Hulu Japan, JOYN, Mediathek, NHK Plus, NTV NEWS NNN, RaiPlay, TF1+, Tubi, TVer, WOWOW, ZDF and many more.
Having a wide array of available content options in the car is crucial to consumers as more than
With DTS AutoStage Video Service Powered by TiVo, consumers can enjoy an elevated in-cabin experience, that redefines in-car entertainment, one personalized recommendation at a time.
Throughout CES 2024, Xperi will be showcasing how Powered by TiVo solutions are revolutionizing the entertainment industry alongside Vestel, Sharp and BMW on the show floor and at Park MGM. If interested, request a demo at media@xperi.com.
Consumer Survey: “From In-Vehicle Entertainment to Integrated In-Cabin Experience” Report
For more information on TiVo OS, visit https://business.tivo.com/products-solutions/tivo-os.
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of the federal securities laws. These forward-looking statements are based on information available to Xperi as of the date hereof, as well as Xperi’s current expectations that involve risks and uncertainties. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause Xperi’s actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, benefits, functionality, attributes, and timing of release of Xperi’s products and related services. These risks, as well as other risks associated with the business, are more fully discussed in Xperi’s filings with the
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Play-Fi®, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240108025442/en/
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc
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