TiVo Launches Suite of Omni-Screen, Data-Driven Advertising Solutions to Bridge Gap Between Linear TV and Streaming

Rhea-AI Summary

Xperi Holding Corporation (NASDAQ: XPER) has launched TiVo Xtend™, a new suite of advertising solutions aimed at enhancing audience engagement in the shifting landscape from linear TV to OTT and VOD. Leveraging first-party deterministic viewership data, TiVo Xtend allows advertisers to optimize their campaigns and reach audiences more effectively. Key features include targeted CTV advertising, customizable audience segments, dynamic ads within TiVo Guides, and insights into viewership data.

Positive

• Launch of TiVo Xtend™ improves advertising capabilities for brands.
• Utilizes first-party deterministic viewership data for targeted campaigns.
• Enables incremental reach and frequency across 40 million households.

Negative

• Shifting TV consumption may present challenges to traditional advertising models.

TiVo Xtend™ enables industry to achieve incremental reach, frequency and audience engagement

SAN JOSE, Calif.--(BUSINESS WIRE)-- TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), today announced the launch of TiVo Xtend™, a suite of end-to-end advertising solutions built on the foundation of TiVo’s first-party deterministic TV viewership data.

As TV consumption shifts away from linear and towards OTT and VOD, advertisers are seeing their reach decline from traditional TV buys. TiVo Xtend bridges the gap between linear and streaming, allowing advertisers to understand how audiences are engaging with their TV campaigns.

Since revolutionizing what it meant to watch TV with the original DVR in 1999, TiVo continues to redefine the entertainment experience with innovative technology and customizable solutions, pioneering the future of personalization and making it easier to find, watch and enjoy content. As a real-time data provider, TiVo enables brands, agencies, programmers, publishers, platforms and measurement firms to integrate TiVo’s viewership and TV ad exposure data into their planning, measurement and attribution products and services.

“With TiVo Xtend, advertisers can deliver incremental reach with their CTV campaigns and drive more impactful results,” said Walt Horstman, senior vice president, monetization at TiVo. “Powered by our linear TV viewership data, the end-to-end TiVo Xtend suite enables marketers to optimize outcomes for integrated campaign initiatives using the power of first-party data. The integration of our behavioral data will enhance the effectiveness of audience creation and targeted CTV placement.”

Supported by innovative technology and customizable solutions, TiVo Xtend provides the data and platforms to accurately target audiences across channels.

Key features include:

• TiVo Xtend Data: Deterministic, first-party viewership data to identify who has or has not tuned into programming or seen a message from a brand or its competitor(s).
• TiVo Xtend Audiences: Custom or pre-built programmatic audience segments, scaled and tested for precise digital targeting on CTV, PC, tablet and mobile.
• TiVo Xtend CTV: Premium CTV inventory layered with Xtend or custom audiences to add incremental reach and frequency to linear across 40 million households.
• TiVo Xtend Dynamic Ads: Dynamic, clickable ads placed within native TiVo Guides to promote content to relevant and engaged audiences.

About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo delivers a passionate group of watchers to increase viewership and engagement across all screens. In June 2020, TiVo became a wholly-owned subsidiary of Xperi Holding Corporation. Go to tivo.com and enjoy watching.

About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (Adeia, DTS, HD Radio, IMAX Enhanced, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.

Xperi, Adeia, DTS, IMAX Enhanced, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

XPER-P

View source version on businesswire.com: https://www.businesswire.com/news/home/20220228005022/en/

Xperi Investors:

Geri Weinfeld, Vice President Investor Relations

+1 818-436-1231

geri.weinfeld@xperi.com



Xperi Media:

Amy Brennan, Senior Director, Corporate Communications

+1 949-518-6846

amy.brennan@xperi.com

Source: Xperi Holding Corp

FAQ

What is TiVo Xtend™ and how does it work for XPER?

TiVo Xtend™ is a suite of advertising solutions that uses first-party deterministic viewership data to help advertisers optimize their campaigns and improve audience engagement.

How does TiVo Xtend™ enhance advertising for XPER?

TiVo Xtend™ enhances advertising by providing targeted audience segments, dynamic ad placements, and insights into viewership behavior, making campaigns more effective.

What are the key features of TiVo Xtend™ announced by XPER?

Key features include TiVo Xtend Data for audience targeting, TiVo Xtend Audiences for custom segments, TiVo Xtend CTV for premium inventory, and TiVo Xtend Dynamic Ads.

How can XPER investors benefit from TiVo Xtend™?

Investors may benefit from TiVo Xtend™ as it positions Xperi to capture advertising revenue in the growing CTV market, potentially driving growth.

What market trends prompted the launch of TiVo Xtend™ by XPER?

The shift from linear TV to OTT and VOD has decreased traditional ad reach, prompting the need for targeted solutions like TiVo Xtend™.