Bundling and Balancing: TiVo’s Video Trends Report Finds Consumers Are Onboard With Industry Consolidation Overhaul
TiVo's Q2 2024 Video Trends Report reveals significant shifts in consumer entertainment spending and preferences. Key findings include:
1. Average entertainment spend is down $30 year-over-year
2. Average total number of services used dropped to 9.1 from 10.9 in 2023
3. 64% of SVOD users utilize ad-supported tiers, up 16 percentage points from Q2 2023
4. 62% of respondents are more likely to keep broadband if providers bundle streaming services
5. Consumers show increased ad tolerance for better value
6. 85% of respondents browse before selecting content, with 73% using multiple apps
7. Word-of-mouth (50%) and commercials (40%) remain top discovery methods
8. Social video usage slightly declined to 80% from 85% in 2023
9. TVOD usage among pay TV subscribers dropped from 54.3% to 45.7%
The report suggests a trend towards bundled services and ad-supported options as consumers seek better value in their entertainment choices.
Il Rapporto sulle Tendenze Video del Q2 2024 di TiVo rivela cambiamenti significativi nelle spese e preferenze di intrattenimento dei consumatori. I risultati chiave includono:
1. La spesa media per l'intrattenimento è diminuita di $30 rispetto all'anno precedente
2. Il numero medio totale di servizi utilizzati è sceso a 9.1 da 10.9 nel 2023
3. Il 64% degli utenti SVOD utilizza livelli supportati da pubblicità, in aumento di 16 punti percentuali rispetto al Q2 2023
4. Il 62% dei rispondenti è più propenso a mantenere la banda larga se i fornitori raggruppano i servizi di streaming
5. I consumatori mostrano una maggiore tolleranza agli annunci per un valore migliore
6. L'85% dei rispondenti esplora prima di selezionare contenuti, con il 73% che utilizza più app
7. Il passaparola (50%) e i commerciali (40%) rimangono i principali metodi di scoperta
8. L'uso dei video social è leggermente diminuito all'80% rispetto all'85% nel 2023
9. L'uso del TVOD tra gli abbonati alla pay TV è sceso dal 54,3% al 45,7%
Il rapporto suggerisce una tendenza verso servizi raggruppati e opzioni supportate da pubblicità, poiché i consumatori cercano un valore migliore nelle loro scelte di intrattenimento.
El Informe sobre Tendencias de Video Q2 2024 de TiVo revela cambios significativos en el gasto y las preferencias de entretenimiento de los consumidores. Los hallazgos clave incluyen:
1. El gasto promedio en entretenimiento ha disminuido $30 en comparación con el año anterior
2. El número total promedio de servicios utilizados cayó a 9.1 desde 10.9 en 2023
3. El 64% de los usuarios de SVOD utilizan niveles soportados por anuncios, un aumento de 16 puntos porcentuales desde el Q2 2023
4. El 62% de los encuestados es más propenso a mantener su ancho de banda si los proveedores agrupan servicios de streaming
5. Los consumidores muestran una mayor tolerancia a la publicidad por un mejor valor
6. El 85% de los encuestados navega antes de seleccionar contenido, con el 73% utilizando múltiples aplicaciones
7. El boca a boca (50%) y los comerciales (40%) siguen siendo los principales métodos de descubrimiento
8. El uso de video en redes sociales disminuyó ligeramente al 80% desde el 85% en 2023
9. El uso de TVOD entre los suscriptores de TV de paga cayó del 54,3% al 45,7%
El informe sugiere una tendencia hacia los servicios agrupados y las opciones soportadas por anuncios, ya que los consumidores buscan un mejor valor en sus elecciones de entretenimiento.
TiVo의 2024년 2분기 영상 트렌드 보고서는 소비자 오락비 지출과 선호도의 중요한 변화를 보여줍니다. 주요 발견 사항은 다음과 같습니다:
1. 평균 오락 지출이 전년 대비 30달러 감소했습니다
2. 사용된 서비스의 평균 총 수가 2023년 10.9에서 9.1로 감소했습니다
3. SVOD 사용자의 64%가 광고 지원 계층을 이용하고 있으며, 이는 2023년 2분기 대비 16포인트 증가한 수치입니다
4. 응답자의 62%는 제공자가 스트리밍 서비스를 패키지로 묶으면 브로드밴드를 유지할 가능성이 더 높다고 답했습니다
5. 소비자들은 더 나은 가치를 위해 광고에 대한 수용도를 높이고 있습니다
6. 응답자의 85%가 콘텐츠 선택 전에 탐색을 하며, 73%가 여러 개의 앱을 사용하고 있습니다
7. 입소문(50%)과 광고(40%)는 여전히 주요 발견 방법으로 남아 있습니다
8. 소셜 비디오 사용이 2023년 85%에서 80%로 약간 감소했습니다
9. 유료 TV 가입자의 TVOD 사용이 54.3%에서 45.7%로 감소했습니다
보고서는 소비자들이 오락 선택에서 더 나은 가치를 추구함에 따라 패키지 서비스 및 광고 지원 옵션으로의 트렌드를 제안합니다.
Le rapport sur les tendances vidéo Q2 2024 de TiVo révèle des changements significatifs dans les dépenses et les préférences de divertissement des consommateurs. Les principales conclusions incluent :
1. Les dépenses moyennes en divertissement ont diminué de 30 $ par rapport à l’année précédente
2. Le nombre total moyen de services utilisés est passé de 10,9 en 2023 à 9,1
3. 64% des utilisateurs de SVOD utilisent des niveaux financés par la publicité, en hausse de 16 points de pourcentage par rapport au Q2 2023
4. 62% des répondants sont plus susceptibles de conserver un accès Internet haut débit si les fournisseurs regroupent des services de streaming
5. Les consommateurs montrent une tolérance accrue à la publicité pour obtenir une meilleure valeur
6. 85% des répondants explorent avant de sélectionner du contenu, avec 73% utilisant plusieurs applications
7. Le bouche-à-oreille (50%) et les publicités (40%) restent les principales méthodes de découverte
8. L'utilisation de vidéos sociales a légèrement diminué à 80% contre 85% en 2023
9. L'utilisation de TVOD parmi les abonnés à la télévision payante est passée de 54,3% à 45,7%
Le rapport suggère une tendance vers des services groupés et des options financées par la publicité, les consommateurs recherchant une meilleure valeur dans leurs choix de divertissement.
Der Video-Trends-Bericht Q2 2024 von TiVo zeigt erhebliche Veränderungen im Ausgaben- und Unterhaltungsverhalten der Verbraucher. Wichtige Ergebnisse sind:
1. Die durchschnittlichen Unterhaltungs-Ausgaben sind im Jahresvergleich um 30 Dollar gesunken
2. Die durchschnittliche Gesamtzahl der genutzten Dienste ist von 10,9 im Jahr 2023 auf 9,1 gesunken
3. 64% der SVOD-Nutzer nutzen werbefinanzierte Stufen, ein Anstieg um 16 Prozentpunkte seit Q2 2023
4. 62% der Befragten sind eher bereit, ihren Breitbandanschluss zu behalten, wenn Anbieter Streaming-Dienste bündeln
5. Die Verbraucher zeigen eine erhöhte Toleranz gegenüber Werbung für besseren Wert
6. 85% der Befragten stöbern, bevor sie Inhalte auswählen, wobei 73% mehrere Apps verwenden
7. Mundpropaganda (50%) und Werbung (40%) bleiben die wichtigsten Entdeckungsmethoden
8. Die Nutzung von sozialen Videos ist leicht von 85% im Jahr 2023 auf 80% gesunken
9. Die Nutzung von TVOD unter Pay-TV-Abonnenten ist von 54,3% auf 45,7% gesunken
Der Bericht deutet auf einen Trend zu gebündelten Dienstleistungen und werbefinanzierten Optionen hin, da die Verbraucher einen besseren Wert in ihren Unterhaltungsentscheidungen suchen.
- Increased adoption of ad-supported tiers in SVOD services (64%, up 16 percentage points)
- 62% of respondents more likely to retain broadband if bundled with streaming services
- Consumers showing increased ad tolerance for better value
- Amazon leading in TVOD services
- Average entertainment spend down $30 year-over-year
- Average total number of services used dropped to 9.1 from 10.9 in 2023
- TVOD usage among pay TV subscribers declined from 54.3% to 45.7%
- Slight decline in social video usage from 85% to 80%
Insights
The TiVo Video Trends Report reveals significant shifts in consumer behavior and industry dynamics. Key findings include:
- Average entertainment spend is down
$30 year-over-year, with total services used dropping to 9.1 from 10.9 in 2023. 64% of SVOD users now utilize ad-supported tiers, a 16 percentage point increase from Q2 2023.- Nearly
62% of respondents are more likely to retain broadband if providers bundle streaming services. - Consumers show increased ad tolerance, favoring bundled services over new SVOD pricing models.
These trends suggest a rebalancing in the streaming industry, with major media companies pivoting towards bundled offerings of SVOD, AVOD and FAST services. This strategy aims to reduce churn and keep customers within their ecosystem. For Xperi Inc., TiVo's parent company, this data could inform product development and partnerships, potentially impacting future revenue streams and market positioning.
While the report doesn't provide direct financial figures for Xperi Inc. (XPER), the insights from TiVo's Video Trends Report have implications for the company's strategic direction and potential revenue streams:
- The shift towards bundled services and ad-supported tiers could create opportunities for TiVo's content discovery and recommendation technologies.
- Decreased consumer spending on entertainment may pressure Xperi to innovate and diversify its offerings to maintain growth.
- The company's TV Viewership Data services could become more valuable as streaming platforms seek detailed analytics to optimize their bundled offerings.
Investors should monitor how Xperi leverages these trends to enhance its product suite and partnerships within the evolving entertainment landscape. The company's ability to adapt to these market shifts will be important for its financial performance and stock valuation going forward.
While the number of total services declined, consumers support bundled services over new SVOD pricing
In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back as consumers are hit with ongoing economic headwinds and a steady cadence of out-of-home entertainment opportunities. While daily viewership hours haven’t noticeably dropped in the last year, the average total of entertainment spend is down
With this shift in viewership and spending, major media companies that have primarily focused on subscription video on demand (SVOD) services as their main customer attrition point in the past have now realized the power of providing customers with their ad-supported video on demand (AVOD) and free ad-supported streaming TV (FAST) services as a complimentary package or bundle to their SVOD service. Of those who use SVOD services in 2024, about
Consumers are also leaning into this new business model with an increase in ad tolerance, proving that if service providers find the right balance of paid vs. ad-supported services, consumers are more than willing to watch ads if they believe they are receiving a better bang for their buck. Even tier one advertisers are finding this to be true as advertisement quality on FAST and AVOD services — something that has been low-quality in the past — is also improving, helping to make ad watching less of a bother for consumers.
“In the past, we've seen over-the-top (OTT) service providers trying to assess the limits of consumer entertainment spending, and they are now seeing where consumers are willing to draw the line,” said Scott Maddux, vice president of global content strategy and business at Xperi. “Now, the same OTT service providers are starting to see the promotional and monetary benefits of creating bundles with their subscription video on demand, ad-supported video on demand and free ad-supported television service options, helping to reduce churn and, more importantly, keep their customers under one roof rather than spread across multiple broadband and pay TV services, allowing content providers to monetize across the full spectrum from subscription to ad-supported.”
Additional TiVo Video Trend Report Highlights
-
The discovery dilemma: Nearly
85% of respondents shared that they are prone to browsing before they land on a show or movie to watch, and almost73% shared that they go into more than one app in a typical viewing session to settle on an entertainment option. -
Organic recommendation is best: The relevance of content recommendations has gone down across the board, with respondents still finding organic recommendations to be more relevant than other forms of recommendations. Top methods of discovery continue to be word-of-mouth/recommendations from friends (
50% ) and commercials or ads that run during other shows (40% ). -
Social video usage shifts slightly: Almost
80% of respondents watch video via their social media and/or user-generated content networks; this is a slight decline from85% in the spring of 2023. Top video sources include YouTube followed by TikTok. -
Amazon rules TVOD: The share of pay TV subscribers utilizing transactional video on demand (TVOD) services has declined substantially, from
54.3% in Q2 2023 down to45.7% this year. Broadband-only subscribers’ TVOD usage has remained consistent, at41.3% , compared to41.9% in Q2 2023. Amazon Prime still leads as the top TVOD service with YouTube following in its footsteps.
Find more information from the latest Q2 2024 Video Trends Report here.
TiVo is also an expert in video trends and TV viewership data. TiVo TV Viewership Data includes second-by-second data captured from set-top-boxes within households across all 210 DMAs in the
Methodology
Since 2012, TiVo has surveyed consumers to uncover key trends relevant to TV providers, digital publishers, advertisers, and consumer electronics manufacturers. The latest TiVo Video Trends Report surveyed 4,490 adults 18 and older living in the
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi, Perceive and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
SOURCE: Xperi, Inc.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241001762870/en/
Xperi Media:
Allyse Sanchez, Xperi
allyse.sanchez@xperi.com
Source: Xperi Inc
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