Xiaomi MiAds Appoints AVOW as its Core Agency in India
Making AVOW the only agency that represents Xiaomi MiAds across four key regional markets at once - including
This partnership empowers app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world's most populous country. Furthermore, this cooperation adds
MiAds is Xiaomi's global advertising platform, which is one of the core services of Xiaomi's international internet business. MiAds covers 100+ markets worldwide, supports 70 languages, and offers reach to 420 million+ quality monthly active users (excluding mainland
AVOW stood out for its exceptional undertaking of media business activities and exemplary customer service for MiAds in
Sharing his views on this association, Bono Wu, Head of Channel Partnership & Direct Sales of EU and LATAM, International Internet Business Department, Xiaomi, said, "We are delighted to have AVOW onboard as our core agency in
"We are thrilled to be named the core agency again for Xiaomi. Building on our success in EMEA, SEA, and LATAM, our key partnership with Xiaomi MiAds extends to
AVOW has established a strong market presence by collaborating with leading Indian brands such as Amazon Prime, Unacademy, UpGrad, Byju's, MoneyTap, Avail, and WazirX. With its headquarters in
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810. HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. According to Canalys, the company's market share in terms of smartphone shipments ranked No. 3 globally in 2022. In December 2022, the MAU of MIUI reached approximately 582 million globally. The company has also established the world's leading consumer AIoT (AI+IoT) platform, with 589 million smart devices connected to its platform as of December 31, 2022, excluding smartphones, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places compared to 2021.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.
For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom
About AVOW is a global app growth marketing company specializing in Mobile OEM inventory. The company provides brands a unique opportunity to access untapped mobile advertising inventory at scale and invest their advertising spend across alternative channels for incremental user growth and engagement.
For more, please visit www.avow.tech
For official queries, please contact marketing@avow.tech / wuhan9@xiaomi.com
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SOURCE Xiaomi Corporation