Grow with Xiaomi: Building a Sustainable Open Ecosystem for Apps, Services and Contents
Xiaomi held its Internet Partner Conference in Singapore, highlighting its strategy for building an open ecosystem. The company's GetApps store operates in over 100 markets with 260 million monthly active users and 30 million daily installations. Through its HyperOS platform, Xiaomi offers partners comprehensive solutions including advertising, monetization, and game publishing services. The company's Q3 2024 results showed record internet services revenue of RMB 8.5 billion, with overseas revenue growing 18.3% year-over-year to RMB 2.7 billion. Their Minicard feature has helped developers achieve 26% higher conversion rates and 20% increase in ARPU.
Xiaomi ha tenuto la sua Conferenza sui Partner Internet a Singapore, evidenziando la sua strategia per la costruzione di un ecosistema aperto. Il negozio GetApps dell'azienda opera in oltre 100 mercati con 260 milioni di utenti attivi mensili e 30 milioni di installazioni quotidiane. Attraverso la sua piattaforma HyperOS, Xiaomi offre ai partner soluzioni complete che comprendono pubblicità, monetizzazione e servizi di pubblicazione di giochi. I risultati del terzo trimestre 2024 dell'azienda hanno mostrato un fatturato record dei servizi Internet di 8,5 miliardi di RMB, con un incremento del 18,3% delle entrate estere rispetto all'anno precedente, raggiungendo 2,7 miliardi di RMB. La loro funzionalità Minicard ha aiutato gli sviluppatori a ottenere tassi di conversione superiori del 26% e un aumento del 20% dell'ARPU.
Xiaomi celebró su Conferencia de Socios de Internet en Singapur, destacando su estrategia para construir un ecosistema abierto. La tienda GetApps de la compañía opera en más de 100 mercados con 260 millones de usuarios activos mensuales y 30 millones de instalaciones diarias. A través de su plataforma HyperOS, Xiaomi ofrece a sus socios soluciones integrales que incluyen publicidad, monetización y servicios de publicación de juegos. Los resultados del tercer trimestre de 2024 de la compañía mostraron ingresos récord por servicios de internet de 8.5 mil millones de RMB, con un crecimiento del 18.3% en los ingresos del extranjero en comparación con el año anterior, alcanzando 2.7 mil millones de RMB. Su función Minicard ha ayudado a los desarrolladores a lograr tasas de conversión un 26% más altas y un aumento del 20% en ARPU.
샤오미는 싱가포르에서 인터넷 파트너 회의를 열고 개방형 생태계 구축을 위한 전략을 강조했습니다. 회사의 GetApps 스토어는 100개 이상의 시장에서 운영되며 2억 6천만 명의 월간 활성 사용자와 3천만 건의 일일 설치를 기록하고 있습니다. HyperOS 플랫폼을 통해 샤오미는 파트너에게 광고, 수익화 및 게임 퍼블리싱 서비스 등 종합적인 솔루션을 제공합니다. 2024년 3분기 회사의 결과는 85억 RMB의 기록적인 인터넷 서비스 수익을 보여주었으며, 해외 수익은 전년 대비 18.3% 성장하여 27억 RMB에 달했습니다. 그들의 Minicard 기능은 개발자들이 26% 더 높은 전환율과 20% 증가한 ARPU를 달성하도록 도왔습니다.
Xiaomi a tenu sa Conférence des Partenaires Internet à Singapour, mettant en avant sa stratégie de construction d'un écosystème ouvert. Le magasin GetApps de l'entreprise opère dans plus de 100 marchés avec 260 millions d'utilisateurs actifs mensuels et 30 millions d'installations quotidiennes. Grâce à sa plateforme HyperOS, Xiaomi propose à ses partenaires des solutions complètes incluant la publicité, la monétisation et des services d'édition de jeux. Les résultats du troisième trimestre 2024 de l'entreprise ont montré des recettes record de services Internet de 8,5 milliards de RMB, avec des revenus à l'étranger en hausse de 18,3 % d'une année sur l'autre, atteignant 2,7 milliards de RMB. Leur fonctionnalité Minicard a aidé les développeurs à atteindre des taux de conversion supérieurs de 26 % et une augmentation de 20 % de l'ARPU.
Xiaomi veranstaltete in Singapur seine Internet-Partnerkonferenz und betonte seine Strategie zum Aufbau eines offenen Ökosystems. Der GetApps-Shop des Unternehmens ist in über 100 Märkten aktiv und hat 260 Millionen monatlich aktive Nutzer sowie 30 Millionen tägliche Installationen. Über die HyperOS-Plattform bietet Xiaomi den Partnern umfassende Lösungen, darunter Werbung, Monetarisierung und Spiel-Publishing-Dienste. Die Ergebnisse des 3. Quartals 2024 zeigten einen Rekordumsatz von 8,5 Milliarden RMB im Bereich Internetdienste, wobei der Umsatz im Ausland im Vergleich zum Vorjahr um 18,3 % auf 2,7 Milliarden RMB wuchs. Ihre Minicard-Funktion hat Entwicklern geholfen, eine um 26 % höhere Konversionsrate und einen Anstieg von 20 % beim ARPU zu erreichen.
- Record internet services revenue of RMB 8.5 billion with 77.5% gross margin
- Overseas internet revenue grew 18.3% YoY to RMB 2.7 billion
- GetApps reaches 260 million monthly active users across 100+ markets
- 26% higher conversion rates and 20% increase in ARPU through Minicard feature
- Platform integration with 1,500 apps across 30 regions
- None.
During the conference, Mr. Qiang Song, General Manager of Xiaomi's International Internet Business Department, outlined the department's business strategy. Through its extensive device network and HyperOS platform, Xiaomi enables seamless connectivity across user scenarios. This foundation supports a comprehensive and efficient application and game ecosystem, alongside content and service solutions, enhancing user experience. The company offers partners comprehensive business solutions to accelerate growth, including advertising-based user acquisition, in-app ad monetization, and game publishing services.
In the realm of apps and games distribution, Xiaomi's official app store, GetApps, is now available in over 100 markets, with over 260 million monthly active users and more than 30 million daily installations.
Beyond popular applications, GetApps offers curated content and exclusive discounts of up to
In content and service distribution, Xiaomi has established a new content ecosystem featuring Granular Services, powered by Xiaomi HyperOS for instant accessibility. By deconstructing apps into core service modules, Xiaomi allows users to add these services as widgets directly to their home screens with a single tap. These widgets provide live previews with real-time status updates, eliminating the need to download full apps. Through a professional widget store operating across various scenarios, users can access developers' core services more quickly and conveniently, significantly enhancing conversion rates.
Xiaomi also excels in digital marketing through its OEM native ad experience and AI-powered platform. Using OS-level data, intelligent algorithms, and a wide range of touchpoints, developers can execute highly effective user acquisition campaigns on Xiaomi's platform. These unique capabilities helped secure Xiaomi's No. 3 ranking in the 2024 AppsFlyer Power Ranking for Android Non-Gaming.
For monetization, Xiaomi maximizes the commercial value of applications through the Columbus Monetization Platform. This platform helps developers boost in-app advertising revenue by combining premium direct clients with demand-side platforms, providing SDK integration for standard ad formats and processes, and offering support from a dedicated team of specialists. It has successfully integrated three mainstream mediation platforms and collaborates with over 1,500 apps across 30 regions. Combined with on-device capabilities such as Minicard, the platform delivers improved monetization performance, achieving a
Xiaomi's overseas internet business continues to show strong momentum. According to Xiaomi Corporation's Q3 2024 quarterly results, revenue from Xiaomi's internet services reached a record high of
"Through our core system capabilities, we remain committed to building a sustainable open ecosystem for apps, services, and content that delivers optimized user experiences and efficient user acquisition, while offering partners competitive monetization opportunities," said Mr. Qiang Song, "Staying true to our user-centric vision and 'Grow with Xiaomi' strategy, we will continue to create value and explore boundless possibilities for our users and partners."
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In September 2024, global monthly active users ( "MAU") reached 685.8 million. The company has also established the world's leading consumer AIoT (AI+IoT) platform, reached 861.4 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of September 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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SOURCE Xiaomi Corporation
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