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XCEL BRANDS INC. (symbol: XELB) is a pioneering company in the acquisition, design, licensing, marketing, and retail sales of consumer brands. Headquartered in New York City, Xcel Brands is renowned for its innovative omnichannel sales strategy, which integrates interactive media, brick-and-mortar retail, and e-commerce. The company’s brand portfolio includes iconic names like Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder, among others.
Founded in 2011, Xcel Brands has revolutionized the retail industry by merging shopping, entertainment, and social media. The company is deeply involved in design, merchandising, planning, sourcing, production, licensing, marketing, and brand development. It offers a wide range of consumer products, including apparel, footwear, accessories, jewelry, and home goods.
Recent Achievements and Current Projects:
- As of January 2024, Xcel Brands announced a 30% investment in ORME, a groundbreaking short-form video (SFV) marketplace designed to transform social commerce.
- TWRHLL by Christie Brinkley is set to launch exclusively on HSN in Spring 2024, showcasing a collection of apparel reflecting Brinkley’s iconic style.
- A partnership with Crayola led to the launch of the Longaberger x Crayola Home Accessories Collection, bringing vibrant and creative designs to home decor.
With a team of over 50 designers and social media-focused marketing executives, Xcel maintains control over product quality and promotion across all licensed product categories and distribution channels. The company's strategy of leveraging live streaming, social commerce, and digital platforms has generated over $4 billion in retail sales.
Led by a seasoned executive team with extensive experience in retailing, licensing, design, and marketing, Xcel Brands continues to elevate branded consumer products through innovative strategies and partnerships.
Xcel Brands, Inc. (NASDAQ: XELB) announced a strategic transformation focusing on live streaming and social commerce, expected to yield over $10 million in operating cost savings annually starting Q2 2023. The company reported Q4 2022 revenue of $4.1 million, down 50% year-over-year, primarily due to reduced licensing revenue following the sale of the Isaac Mizrahi brand. The net loss attributable to shareholders was approximately $6.0 million or $(0.30) per share. For the full year, total revenue was $25.8 million, reflecting a 32% decline. The company’s restructuring efforts include new licensing agreements and joint ventures aimed at improving its cost structure. The transition should be completed by the second quarter of 2023.
Xcel Brands, Inc. (NASDAQ: XELB) has announced a strategic licensing partnership with One Jeanswear Group (OJG) to produce apparel for the C. Wonder by Christian Siriano brand, starting this fall 2023. This agreement extends their collaboration, as OJG already manufactures LOGO by Lori Goldstein apparel under license from Xcel. CEO Robert W. D’Loren emphasized OJG's expertise in apparel as a key factor for this partnership. Christian Siriano, the brand’s Creative Director, launched the C. Wonder brand in March 2023 and actively promotes it through HSN. The move aligns with Xcel's strategy to connect brands directly with consumers through livestream shopping, capitalizing on a growing market where they have generated over $3 billion in retail sales via digital channels.
Xcel Brands (NASDAQ: XELB) has announced a new licensing agreement with JTV to sell Judith Ripka fine jewelry through JTV’s e-commerce site and live TV broadcasts. The sales will commence in June online and in August via broadcasts. Xcel's CEO, Robert W. D’Loren, expressed confidence in the collaboration, citing JTV's expertise in jewelry retailing and digital broadcasting. JTV is a leading U.S. jewelry retailer, providing 24/7 live broadcasts and a robust online presence. This partnership aligns with Xcel's strategy of leveraging livestream technology to enhance direct consumer engagement, building a live-selling ecosystem. Xcel Brands owns several well-known brands, generating over $3 billion in retail sales through digital channels.
On April 13, 2023, Charles & Colvard (Nasdaq: CTHR) announced a strategic retail partnership with XCEL Brands' Longaberger. This collaboration will feature the Moissanite by Charles & Colvard® line on Longaberger's website. The partnership aims to align with Longaberger's community-focused brand ethos and Charles & Colvard's commitment to ethical jewelry creation using Made, Not Mined™ gems. Both companies express optimism about enhancing customer engagement through innovative sales strategies, including livestreaming. XCEL Brands is recognized for its media-driven commerce approach, further positioning this partnership to capture emerging consumer markets.
HSN has launched an exclusive ready-to-wear apparel line, C. Wonder by Christian Siriano, featuring sizes from XS to 3X, reinforcing its commitment to inclusive sizing. The collection, created in collaboration with fashion designer Christian Siriano, aims to provide styles that suit all women, priced between $40 and $150. Siriano will act as the Creative Director and public face of the brand. The collection includes over 25 styles, emphasizing pop culture trends and classic feminine designs. Customers can shop the new line exclusively on HSN starting March 10, 2023, with a full launch on March 30, 2023.
Halston, a division of Xcel Brands (NASDAQ:XELB), has announced a new collaboration with Australian luxury brand Homebodii. This 12-piece capsule collection, launching on November 30, combines Halston's iconic style with Homebodii's effortless designs. Prices range from $89.95 to $189. The partnership is the first under new creative director Ken Downing and aims to reflect Halston’s chic heritage while appealing to modern consumers.
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