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XCEL BRANDS INC. (symbol: XELB) is a pioneering company in the acquisition, design, licensing, marketing, and retail sales of consumer brands. Headquartered in New York City, Xcel Brands is renowned for its innovative omnichannel sales strategy, which integrates interactive media, brick-and-mortar retail, and e-commerce. The company’s brand portfolio includes iconic names like Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder, among others.
Founded in 2011, Xcel Brands has revolutionized the retail industry by merging shopping, entertainment, and social media. The company is deeply involved in design, merchandising, planning, sourcing, production, licensing, marketing, and brand development. It offers a wide range of consumer products, including apparel, footwear, accessories, jewelry, and home goods.
Recent Achievements and Current Projects:
- As of January 2024, Xcel Brands announced a 30% investment in ORME, a groundbreaking short-form video (SFV) marketplace designed to transform social commerce.
- TWRHLL by Christie Brinkley is set to launch exclusively on HSN in Spring 2024, showcasing a collection of apparel reflecting Brinkley’s iconic style.
- A partnership with Crayola led to the launch of the Longaberger x Crayola Home Accessories Collection, bringing vibrant and creative designs to home decor.
With a team of over 50 designers and social media-focused marketing executives, Xcel maintains control over product quality and promotion across all licensed product categories and distribution channels. The company's strategy of leveraging live streaming, social commerce, and digital platforms has generated over $4 billion in retail sales.
Led by a seasoned executive team with extensive experience in retailing, licensing, design, and marketing, Xcel Brands continues to elevate branded consumer products through innovative strategies and partnerships.
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