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Wolverine World Wide, Inc. (NYSE: WWW), established in 1883, is a leading global marketer and licensor of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel. The company is headquartered in Rockford, Michigan, and distributes its products in over 170 countries and territories. Wolverine World Wide’s portfolio boasts renowned brands such as Merrell, Sperry, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Chaco, Bates, and Hytest. Additionally, the company is the global footwear licensee for the popular Cat and Harley-Davidson brands.
The company is engaged in designing, manufacturing, sourcing, marketing, licensing, and distributing branded footwear, apparel, and accessories through its diverse business segments: Active Group, Work Group, Lifestyle Group, and Other. The Active Group segment, which includes the Merrell, Saucony, Sweaty Betty, and Chaco brands, generates the maximum revenue.
Recent achievements include the launch of the Marathumb Challenge by Saucony to encourage physical activity over smartphone usage. Saucony, one of Wolverine World Wide’s key brands, introduced the Ride 17 and Guide 17 sneakers, bringing innovations like PWRRUN+ midsole and CenterPath Technology™ to enhance the running experience. The Marathumb Challenge measures the distance users scroll on their phones and compares it to their physical steps, motivating users to move more and scroll less.
Wolverine World Wide has partnered with the American Camp Association (ACA) to promote camp employment through the “Work at Camp” event, aimed at college and university students. This initiative highlights the benefits of working at camps, fostering leadership, time management, and communication skills.
Financially, Wolverine World Wide has maintained a strong market presence with consistent revenue streams from its diverse brand portfolio. The company’s strategy focuses on innovation, expanding its market reach, and building strong consumer relationships. Wolverine World Wide continues to inspire and engage its consumers through high-quality, performance-driven products designed for various activities and lifestyles.
Wolverine Worldwide (NYSE: WWW) reported its Q4 and fiscal 2024 results, meeting guidance and achieving growth inflection. Q4 ongoing total revenue grew 3.0% to $494.7 million, with notable performance from Merrell (+1.0%) and Wolverine (+20.5%). The Work Group segment showed strong growth of 20.6%.
Q4 gross margin improved significantly to 44.0%, up 740 basis points year-over-year. The company reduced inventory by 35.6% to $241 million and decreased net debt by 33.1% to $496 million compared to the prior year.
For 2025, WWW expects revenue between $1.795-$1.825 billion, representing 2.5-4.3% growth, with gross margin projected at 45.5%. The company forecasts adjusted diluted EPS of $1.05-$1.20, including an approximate $0.08 negative impact from foreign currency exchange rates.
Wolverine Worldwide (NYSE: WWW) reported its Q4 and fiscal 2024 results, successfully meeting guidance and achieving growth inflection. The company completed its turnaround strategy focused on stabilization, transformation, and inflection to growth.
Key financial highlights include significant gross margin improvement due to lower supply chain and product costs. Inventory decreased by $133 million (35.6%) to $241 million, while Net Debt reduced by $246 million (33.1%) to $496 million compared to the previous year.
For fiscal 2025, WWW projects:
- Revenue of $1.795-1.825 billion (2.5-4.3% growth)
- Gross margin of 45.5% (up 100 basis points)
- Operating margin of 7.7% (up 190 basis points)
- Adjusted diluted EPS of $1.05-$1.20
Wolverine World Wide (NYSE: WWW) has appointed Brett Parent as its first Chief Strategy Officer, effective February 3, 2025. Parent, a company veteran with almost two decades of experience, will oversee enterprise strategy development and assess growth opportunities across the company's brand portfolio, which spans 170 countries and territories.
In this newly created role, Parent will lead both the Strategy function and the Consumer Marketing team, supporting enterprise-wide eCommerce growth initiatives. He will report directly to President and CEO Chris Hufnagel and serve on the Executive Team.
Parent has been instrumental in the company's recent turnaround efforts over the past 18 months, previously serving as Vice President of Strategy. His experience includes various leadership roles across both brand and corporate functions within Wolverine's Direct-to-Consumer division.
Merrell, the leading hiking and outdoor footwear brand, has appointed Richard McLeod as Chief Marketing Officer. McLeod will report to Global Brand President Janice Tennant and lead Merrell's global marketing efforts to strengthen the brand's position in the outdoor active and lifestyle space.
McLeod brings over two decades of senior leadership experience, most recently serving as Vice President, Chief Marketing Officer at Champion, where he enhanced market presence through consumer insights and brand development. Previously, he held the position of Senior Vice President of Brand at Canada Goose, overseeing brand evolution and growth.
Wolverine World Wide (NYSE: WWW) has announced its Board of Directors' declaration of a quarterly cash dividend of $0.10 per share of common stock. The dividend will be paid on May 1, 2025, to stockholders of record as of April 1, 2025. This quarterly payment maintains the same level as the previous dividend and indicates an annual dividend rate of $0.40 per share.
Wolverine World Wide (NYSE: WWW) has scheduled its fourth quarter and full year fiscal 2024 financial results announcement for Wednesday, February 19, 2025, at approximately 6:30 a.m. ET. The company will host a conference call at 8:30 a.m. ET to discuss results and current business trends.
Investors and analysts can join the call by dialing 1-877-407-4018 (international: 1-201-689-8471). The call will be broadcast live in the Investor Relations section of the company's website. A replay will be available until March 19, 2025, accessible by dialing 1-844-512-2821 (international: 1-412-317-6671) with access code 13751313.
Merrell has unveiled the SpeedARC Surge BOA, an innovative hiking sneaker launching globally on January 7, 2025, at $290. The shoe features the new SpeedARC™ midsole system with active response coils, incorporating FloatPro™ technology and Flexplate™, delivering 100% more energy return than leading hiking footwear.
The design includes a nitrogen-injected supercritical foam called FloatPro+ SC, with two individual midsole layers separated by a nylon Flexplate™. This construction creates a unique stabilizing platform where the lower foam absorbs terrain shock while the upper foam manages gait cycle impact. The shoe features a double BOA® lacing system and Matryx® upper for precise fit adjustments.
Named one of TIME's Best Inventions of 2024, the SpeedARC Surge BOA aims to bridge the gap between urban and trail environments, offering enhanced comfort and performance for both settings.
Merrell, the leading hiking and outdoor footwear brand, has appointed Noreen Naroo-Pucci as Chief Product Officer. With over three decades of experience in brand creative excellence, Naroo-Pucci will support the brand's strategic expansion into the lifestyle segment, focusing on versatile footwear that bridges outdoor adventures and urban living. Previously, she served as Chief Product Officer at Mizzen+Main and held senior positions at Calvin Klein and Under Armour.
The appointment aligns with Merrell's strategy to modernize its brand and attract the next generation of outdoor consumers. Naroo-Pucci brings expertise in performance and sport lifestyle products, brand creative, product storytelling, and team leadership.
Saucony, a division of Wolverine World Wide (NYSE: WWW), has signed Jackie Gaughan, a 2024 U.S. Women's Olympic Marathon Trials qualifier, to a professional contract. Gaughan achieved a qualifying mark of 2:27:08 at the 2023 Berlin Marathon, finishing as the 2nd American. The 24-year-old Boston-based athlete has been racing in Saucony's Endorphin Elite shoes, including during her Berlin performance and at the Houston Half Marathon where she set a personal best of 1:10:01. While pursuing her athletic career, Gaughan also works full-time as a financial analyst.
Merrell, a leading outdoor footwear brand, has partnered with Big Brothers Big Sisters of America (BBBSA) to launch a -edition Moab Speed 2 hiking shoe. The collaboration features a unique green and black design inspired by a Merrell team member who volunteers as a mentor. The unisex shoe will retail for $140 on Merrell.com, with $10 from each sale being donated to BBBSA. This partnership aims to promote mentorship and outdoor equity, supported by data showing that 90% of BBBSA program participants report feeling healthier and happier in nature, while 79% experienced increased self-confidence.
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