Western Union Launches Media Network Business Offering Brands Unparalleled Reach and Engagement with Globally Diverse Audiences
Western Union (NYSE: WU) has launched a new Media Network business offering companies access to its first-party transactional data and insights into diverse, multicultural audiences. The network enables brands to deploy targeted messaging across multiple digital channels, including Western Union's website, mobile app, and digital out-of-home (DOOH) screen network at retail locations. The service provides personalized customer engagement through data analytics, advanced targeting capabilities, and access to Western Union's extensive network of retail locations in diverse communities. The platform supports various media solutions including DOOH, on-site and post-transaction advertising, and multi-platform audience extension.
Western Union (NYSE: WU) ha lanciato un nuovo servizio di Media Network che offre alle aziende l'accesso ai propri dati transazionali di prima parte e una panoramica su pubblici diversificati e multiculturali. La rete consente ai marchi di veicolare messaggi mirati attraverso molteplici canali digitali, tra cui il sito web di Western Union, l'app mobile e la rete di schermi digitali out-of-home (DOOH) presso i punti vendita. Il servizio fornisce coinvolgimento personalizzato dei clienti tramite analisi dei dati, capacità di targeting avanzate e accesso all'ampia rete di punti vendita di Western Union in comunità diversificate. La piattaforma supporta varie soluzioni media tra cui DOOH, pubblicità sul posto e post-transazione, e l'estensione del pubblico su più piattaforme.
Western Union (NYSE: WU) ha lanzado un nuevo negocio de Media Network que ofrece a las empresas acceso a sus datos transaccionales de primera mano y conocimientos sobre diversas audiencias multiculturales. La red permite a las marcas desplegar mensajes dirigidos a través de múltiples canales digitales, incluido el sitio web de Western Union, la aplicación móvil y la red de pantallas digitales out-of-home (DOOH) en ubicaciones comerciales. El servicio proporciona interacción personalizada con el cliente a través de análisis de datos, capacidades de segmentación avanzadas y acceso a la amplia red de puntos de venta de Western Union en comunidades diversas. La plataforma apoya varias soluciones mediáticas, incluyendo DOOH, publicidad en el lugar y post-transacción, y extensión de audiencia multiplataforma.
웨스턴 유니온 (NYSE: WU)은 첫 번째 거래 데이터를 기업에 제공하고 다양한 다문화 청중에 대한 통찰력을 제공하는 새로운 미디어 네트워크 비즈니스를 시작했습니다. 이 네트워크를 통해 브랜드는 웨스턴 유니온 웹사이트, 모바일 앱 및 소매점에 있는 디지털 옥외 광고 (DOOH) 화면 네트워크를 포함하여 여러 디지털 채널에서 타겟 메시지를 배포할 수 있습니다. 이 서비스는 데이터 분석과 고급 타겟팅 기능을 통해 개인화된 고객 참여를 제공하고, 다양한 커뮤니티에 있는 웨스턴 유니온의 포괄적인 소매점 네트워크에 접근할 수 있도록 합니다. 이 플랫폼은 DOOH, 현장 및 거래 후 광고, 그리고 다중 플랫폼 청중 확장을 포함한 다양한 미디어 솔루션을 지원합니다.
Western Union (NYSE: WU) a lancé une nouvelle activité Media Network offrant aux entreprises un accès à ses données transactionnelles de première main et des informations sur divers publics multiculturels. Le réseau permet aux marques de déployer des messages ciblés sur plusieurs canaux numériques, y compris le site web de Western Union, l'application mobile et le réseau d'affichage numérique hors domicile (DOOH) dans les points de vente. Ce service fournit un engagement client personnalisé grâce à l'analyse des données, des capacités de ciblage avancées et l'accès au vaste réseau de points de vente de Western Union dans des communautés variées. La plateforme prend en charge plusieurs solutions médiatiques, y compris le DOOH, la publicité sur site et post-transaction, ainsi que l'extension d'audience multiplateforme.
Western Union (NYSE: WU) hat ein neues Media Network-Geschäft gestartet, das Unternehmen Zugang zu ihren erstklassigen Transaktionsdaten und Einblicken in unterschiedliche, multikulturelle Zielgruppen bietet. Das Netzwerk ermöglicht es Marken, gezielte Botschaften über mehrere digitale Kanäle zu verbreiten, darunter die Website von Western Union, die mobile App und das digitale Out-of-Home (DOOH) Bildschirmnetzwerk an Einzelhandelsstandorten. Der Service bietet personalisiertes Kundenengagement durch Datenanalytik, fortschrittliche Targeting-Fähigkeiten und Zugang zum umfangreichen Einzelhandelsnetzwerk von Western Union in vielfältigen Gemeinschaften. Die Plattform unterstützt verschiedene Medienlösungen, einschließlich DOOH, Vor-Ort- und Nachtransaktionswerbung sowie die Erweiterung des Publikums über mehrere Plattformen.
- Launch of new revenue stream through Media Network business
- Access to valuable first-party deterministic audience data
- Extensive retail network presence in multicultural communities
- Multiple digital channel monetization opportunities (website, app, DOOH)
- None.
Insights
Western Union's launch of a media network business represents a significant strategic pivot, leveraging their extensive first-party data to create a new revenue stream. The platform's unique value proposition lies in its access to validated transaction data and multicultural audience insights - a goldmine for advertisers targeting diverse demographics.
The offering combines digital out-of-home (DOOH) advertising across thousands of retail locations with omnichannel capabilities including connected TV, online video and digital display. This positions WU to tap into the growing
Key competitive advantages include:
- Deterministic first-party data from actual financial transactions
- Physical presence in multicultural neighborhoods
- Trust relationship with traditionally underserved communities
- Western Union’s first-party transactional data and deep insights into diverse audiences offer brands exceptional reach and engagement
- Gives businesses a unique way to deploy highly targeted messaging to multicultural consumers across a portfolio of digital channels, driving meaningful connection and brand affinity
“For more than a century and a half, people around the world have trusted Western Union as their means to connect across borders through the power of money movement,” said Bob Rupczynski, Chief Marketing Officer, Western Union. “Our intimate knowledge and long-tenured relationships with our customers are unique differentiators and a driving force behind our new Media Network business.”
“We are excited to offer this opportunity to brands as an extension to their existing marketing efforts, providing a new way to actively engage with consumers, enhance brand affinity, and unlock revenue. And for our customers, I am proud that we are able to provide compelling offers from relevant brands in channels they trust,” Rupczynski added.
Personalize Customer Engagement Through Data
Western Union Media Network gives marketers access to valuable first party deterministic audiences and insights, offering a unique look into buyer personas that other media networks cannot provide. Western Union’s trusted relationship with their customer base gives them the advantage to build addressable audience segments at scale and deliver multicultural brand messaging that effectively engages consumers, showcases value, and provides inspiration to improve individual lives and their communities.
Engage Across a Multitude of Digital Channels
Western Union audiences are available and accessible across company-owned channels including its website, mobile app and digital out-of-home (DOOH) screen network at select retail locations. Brands can also engage Western Union customers through audience extension including digital displays, online video (OLV), over-the-top (OTT), and connected tv (CTV) via the platform of their choice.
Improve Ad Efficiency Through Advanced Targeting
By collecting and analyzing validated data points across the customer journey, Western Union can develop key targeting strategies to improve ad efficiency. This includes customized data pulled from our extensive Agent network, and data that informs of cultural ties which helps to build addressable audience segments at scale.
Position Business as a True Community Partner
The Western Union Media Network DOOH screens are embedded across thousands of neighborhoods and communities, found inside supermarkets, pharmacies, check cashing services, convenience stores, banks, financial services and more. These retail locations are in the heart of diverse, multicultural neighborhoods and communities, enabling connections with customers during their daily routines and when they are in a commerce mindset.
Western Union is currently offering a unique set of omnichannel media solutions including DOOH, on-site and post-transaction, as well as multi-platform audience extension. For more information, visit corporate.westernunion.com/medianetwork.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones and their communities. Our leading cross-border, cross-currency money movement, payments and digital financial services empower consumers, businesses, financial institutions and governments—across more than 200 countries and territories and over 130 currencies—to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241111783811/en/
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Source: The Western Union Company
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